Business Link's presentation Reputation Management by Anita Syvret

1. Special features and supplements

2. Restaurant reviews

3. Product pix

4. Bib & Tucker

5. Charity events

6. Charity events

7. Charity events

8. Adopt a charity

9. Adopt a charity

10. Adopt a charity

11. Sponsorship: global reach

12. Sponsorship: local influence

13. Sponsorship: the arts

14. Sponsorship: sports

15. VIP visits

16. The right endorsement

17. Bandwagon PR

18. Bandwagon PR

19. Bandwagon PR

20. Bandwagon PR

21. An expert writes

22. Think pictures!

25. Think pictures

26. Think pictures

27. Go green

28. Go green

29. Go green

30. Go green

31. Go green

32. Corporate and social responsibility

36. Social media

37. E-launch

38. E-launch

39. Register your name on Twitter, Facebook

40. Prepare to lose control

41. Who’s going to make it happen? “ If I had just one marketing dollar left, I’d spend it on PR,” Bill Gates, Microsoft

45. Measuring the results: PR

49. What price your reputation?

50. What price your reputation? “ I lost my business, my £650,000 salary and £500 million was wiped off the valuation of the company overnight,” Gerald Ratner

52. How long will it take?

53. Brand values: quality, value for money, innovation, up for a challenge, fun

54. http://www.youtube.com/watch?v=8dhbqOlvx2U

56. Reputation matters Anita Syvret