Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.

1. 7 Habits of Highly Effective
YouTubers: Actionable Tactics to Step
up Your YouTube Game Immediately
How to drum up awareness, build an audience, and
even generate revenue and sales using YouTube.
with Julie Perry of BLASTmedia

2. Why YouMust YouTube
• 800,000,000+ users (about the same
as Facebook)
• 4 Billion page views a day, which
adds up to 1,000,000,000,000 a year.
• Mobile Access & Home T.V. Access
• #2 Search Engine in the World
• YouTube IS a Social Network.
• 72 Hours of video uploaded every
minute.

3. Why YouMust YouTube
• 800,000,000 users (about the same
as Facebook)
• 4 Billion page views a day, which
adds up to 1,000,000,000,000 a year.
• Mobile Access & Home T.V. Access
• #2 Search Engine in the World
• YouTube IS a Social Network.
• 72 Hours of video uploaded every
minute.

5. Overview.
1. Your Channel
2. Your Content
3. Optimization – Videos
4. Branding & Cross-Promotion
5. Socialization
6. CTAs (Call-to-Action Ads)
7. Advertising (AdWords for Video)

6. Your YouTube Channel.
Your Homebase. Build Community here.

7. Channel = Your Video Hub.
Your videos are like subpages to a website:
Feature them here and drive traffic to the
channel. Optimize your Channel.

8. Channel Step 1: Name it and Claim it.
• Think branding.
• Company Name and/or Purpose
• Example: YouTube.com/user/BLASTmediaPR
• Add “Video” or “TV” to the name if need be.
• NOT “JoeSchmoe1969” or “xxxTina84xxx”

9. Channel Step 2: Upload a background image. Get
Brand your channel background. as much information as you can
“above the fold.”

10. Channel Step 2: Upload a background image. Get
as much information as you can
Brand your channel background.
“above the fold.”

11. Channel Step 2: ASK for the subscription.
Brand your channel background.

12. Chanel Step 3: Fill out the “About” section
thoroughly.
Add Description Copy and Links to
Websites and Social Media Profiles

13. Chanel Step 3: Fill out the “About” section
thoroughly. But be careful of
Add Description Copy and Links to formatting and don’t forget
Websites and Social Media Profiles social links.

14. Channel Step 3: A well-written and short but sweet
Add Description Copy and Links to “About” profile, accompanied by
Websites and Social Media Profiles other social media profile links.

15. Channel Step 3: A well-written and short but sweet
Add Description Copy and Links to “About” profile, accompanied by
Websites and Social Media Profiles other social media profile links.

16. Channel Step 4: Feed view offers nothing of
Feature your Signature Video. value to viewer.

17. Channel Step 4:
Don’t do it.
Feature your Signature Video.

18. Channel Step 5:
Feature your Signature Video. Yes, autoplay it.
And Autoplay it.

19. Channel Step 6: Adding videos to playlists also
Build and Feature Playlists. helps with search.

20. Feature clients and/or partners.
Channel Step 7: Make deals with other channels
Cross Promote Relevant Channels to help each other out. Trade
and/or Partners’ Channels. links and cross promote.

21. Know Pros and Cons of Partner Partner Channels have more
opportunities for branding but
and Brand Channels. must run ads.

22. Brand Channels have linking
Know Pros and Cons of Partner features and can be purchased
and Brand Channels. with an advertising commitment
(recommended).

23. Your Video Content.
Connectability. Accessibility. Sharability.

24. Your Video Content
• Length (keep it short, 0:30 seconds
to 3 minutes in length)
• Variety: Create clips at varying lengths
to use for different types of promotion.
• Audio quality is crucial. Don’t skimp!
• Intros for branding. Extros for connecting.
• Did you include a call to action? You must!

25. Socialization. Build Community. Engage and Interact.

26. YouTube Editing Feature – Edit Any Video After Uploading

27. Optimization – Videos.
Discoverability. Findability. Get Discovered!

28. Talking to Search Engines.
YouTube, Google Video, and Google Universal!

29. YouTube Video Optimization:
Titles & Tags
• Metadata (Titles, Tags, Video Description,
and Category)
• Use keywords even in your file name.
• Title: Up to 100 Characters.
• Title: Balance between talking to search
engines and piquing interest.
• Tags: Up to 500 characters for tags. Make
it a goal to use all of them.
• Tags: Use quotes around phrases.
• Tags: No longer visible. View in Page Source
Code.

30. Optimization:
Video Descriptions
• Up to 5,000 Characters in Description.
• The more content, the better your chances
of being discovered by searchers.
• Description: Start with URL at beginning.
• Description: Use http:// in front of URLs to
hyperlink them.
• Upload a Video Transcript – these are
indexable and searchable!

31. Interactive Transcripts
• Upload a Video Transcript
• Indexable and Searchable
• Use SpeakerText.com to have made.

32. Branding & Cross-Promotion
Sharability. Be prepared to travel far:
brand your videos within the content and
beneath it.

33. Annotation
Annotation
Make call-outs and add
Annotations:
additional info via annotations.
Cross link videos and playlists. Also brand and cross promote
Gain subscribers. within the video content.

34. More Optimization:
Cross-Platform Promotion
• You get it started. You must SEED it.
• Share and post everywhere:
• Twitter
• Facebook
• Google+
• Tumblr, Stumbleupon, Digg, Reddit
Share
• Embed on main website/blog.

35. Socialization.
Build Community. Engage and Interact.

36. Optimization via Socialization:
Audience Engagement
• Always allow Comments and Embedding
• Reply to all Comments.
• Build Playlists.
• Add your videos to them.
• Comment on other videos and subscribe
to other channels.
• Add Contacts!

37. Optimization via Socialization:
Audience Engagement
• Always allow Comments and Embedding
• Reply to all Comments.
• Build Playlists.
• Add your videos to them.
• Comment on other videos and subscribe
to other channels.
• Add Contacts!

38. CTA – Call-to-Action Ads.
Tell your audience what to do. Help them do it.

39. CTA – Call-to-Action Ads.
Tell your audience what to do. Help them do it.

40. CTA – Call-to-Action Ads.
Clickable and linkable to external destinations,
off YouTube.

41. To set up a CTA Ad, you must sign up
for Google AdWords for Video.

42. Advertising.
Google AdWords for Video: TrueView In-
Stream Ads & In-Search Ads.

43. In-
Search
Ads
Show up in Search Results on the In-Search Ads: Advertise in
World’s #2 Search Engine Search Results.

44. Login to YouTube and then open a new TrueView Ads: GooTube offers
lots of resources available to
tab to: http://ads.youtube.com show you how to use.

45. Login to YouTube and then open a new Advertise in Search Results.
tab to: http://ads.youtube.com

46. Search AD
In-Search Ads.
Rank for Competitors’ Brand Names and
other Relevant Keywords

47. In-Stream Ads.
If you are going to “buy views,” do it this
way. REAL VIEWS from REAL PEOPLE.

48. In-Stream Ads.
TrueView In-Stream Ads are skippable after
five seconds. Advertiser are not charged
until the video reaches 0:30 seconds.
Gain thousands of impressions without
paying a dime!
Accompanying Banner Ad

49. YouTube Analytics before and after… All tactics in play to produce
results above.

50. YouTube Analytics before and after… All tactics in play to produce
October only results above.

51. YouTube traffic is plentiful and
But does it result in targeted traffic? valuable, often out-converting
A glimpse into Google Analytics.  other sources of social referrals.

52. Happy Tubing!
Twitter: @JuliePerry
Website: www.BLASTmedia.com
YouTube: www.YouTube.com/BLASTmediaPR
Contact Julie Perry or Mendy Werne: 317.806.1900