Ben Franzi, eCommerce and Market Places of Australia Post and StarTrack will explore the latest domestic and international online retail trends and international eCommerce opportunities, with a particular focus on the Asia Pacific region. Ben will share some compelling customer case studies and recent eCommerce innovations designed to make the lucrative Chinese market more accessible to Australian eCommerce sellers. *This presentation was exclusively presented at the China Digital Conference 2014 organised by Australian Business Forum.

1. Exploring eCommerce and Cross Border Trade Opportunities in the
Asia Pacific
Ben Franzi
GM Sales, Global eCommerce Platforms, Australia Post and StarTrack

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Parcel delivery in China

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This year, worldwide B2C eCommerce sales
are set to total $1.5 trillion USD
$57.7bn
Latin America
$482.6bn
North America
$347.4bn
Western Europe
$58.0bn
Central & Eastern
Europe
$33.8bn
Middle East & Africa
$525.2bn
Asia Pacific

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eCommerce international inbound
• FY 14 saw international
transactions only grow by
1% compared to domestic
growth of 6%
International inbound has been stable at around
30% of total eCommerce for the last 3 years
• China is only 18% but grew by
47% for FY 14
• The big exporters are in decline.
UK at 1% and US at 6%
CHINA
USA
UK

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Affect of the Australian Dollar
AUD:USD Exchange Rate (Jan 12 – Sep 14)
1.1
1.0
0.9
0.8
Jan 12 Apr 12 Jul 12 Oct 12 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 Oct 14

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The next frontier is eCommerce exports
“33% of Australia retailers are currently selling overseas,
many using marketplaces1”
1 ChannelAdvisor survey of 400 Australian retailers

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But China is complex
The supply chain and customer service difficulties

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What are we doing to support cross border
ULE: Exclusive delivery agent for the
Australian marketplace on Ule.com
Tmall.com: Australia Post operate (manage,
control, deliver) a Tmall Global website for
Australian branded products
“The recent collaboration with Australia Post will allow Australian
businesses to use their Australian business licenses and ship
their products directly from Australia”
Sai Cheng: Third party logistics joint venture
with China Post

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What can we sell to China Tasmanian Lavender Bears
Turn Into A Social Media
Sensation In China
Chinese customers order
45,000 lavender bears in
three months.
„Bobbiemania‟ driven Chinese
celebrity model and movie
actress, Viann Zhang Xinyu.
Product opportunities

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Thank you
Questions & Answers