Presented these online tools Sports Quest should start utilizing to analyze ways the company is currently doing online, as well as, areas the company can improve.

1. Sports Quest
Sequel to End of Summer
Presentation

2. Itinerary
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Google Analytics
Search Engine Optimization
Changes
Suggestions

3. Google Analytics
A free service from Google that enables Web
masters and site owners to freely access Web
analytics data. Google Analytics tracks visitors
through your site and also tracks of the
performance of your marketing campaigns.
-http://www.webopedia.com/TERM/G/Google_Analytics.html
Additional Reading:
http://www.ecommerce-guide.com/article.php/3772496/Web-Analytics-Primer-FiveMetrics-Demystified.htm

4. Snapshot – Home Screen
Navigation Bar Data Page Options
Best Friend

5. Keyword Search
*as of May 9th

6. Keyword Search
• <Up-To-Date List>

7. What can we do with that
information though?

8. Google AdWords Campaign
Google AdWords is an advertising service by
Google for businesses wanting to display ads
on Google and its(aka keywords). network. The
Type in search words advertising
AdWords program enables businesses to set a
budget for advertising and only pay when
people click the ads. The ad service is largely
focused on keywords.
-www.webopedia.com/TERM/A/adwords

9. Google AdWords Campaign
Related to Sports Quest

10. Possible Campaigns
• Summer Camps
– Faith
– Positive Environment
– Track record
– Generic
• Training

11. Questions thus far?

12. Changes Needed

13. Site Layout

14. Site Layout

15. Once upon a time there was a customer who visited your site…
STORY TIME!

17. Site Layout

18. How to solve this problem?
<Participation Required>

19. Register Here

20. Quiz Game Show!
Host: Austin Teague

21. Questions
• What is your site’s home page url?
– www.sportsquesttraining.com
• What is your site’s mission and value url?
– http://www.sportsquesttraining.com/Default.aspx?ta
bid=180239
• What is your site’s camp brochure url?
– http://www.sportsquesttraining.com/Default.aspx?ta
bid=173661

22. Why so picky Austin?
• Site page relevance
– Higher rating on searches (SEO)
– Google AdWords
• Easy navigation
– Logic
• Organization
– Company’s digital appearance

23. Adding a Mobile Site

24. Google+
• <Weekly “Hangouts”>

25. Other Social Medias
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Vine
Twitter
YouTube
Instagram