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Sports Quest - Online Analytics Tools

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Presented these online tools Sports Quest should start utilizing to analyze ways the company is currently doing online, as well as, areas the company can improve.

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Sports Quest - Online Analytics Tools

  1. 1. Sports Quest Sequel to End of Summer Presentation
  2. 2. Itinerary • • • • Google Analytics Search Engine Optimization Changes Suggestions
  3. 3. Google Analytics A free service from Google that enables Web masters and site owners to freely access Web analytics data. Google Analytics tracks visitors through your site and also tracks of the performance of your marketing campaigns. -http://www.webopedia.com/TERM/G/Google_Analytics.html Additional Reading: http://www.ecommerce-guide.com/article.php/3772496/Web-Analytics-Primer-FiveMetrics-Demystified.htm
  4. 4. Snapshot – Home Screen Navigation Bar Data Page Options Best Friend
  5. 5. Keyword Search *as of May 9th
  6. 6. Keyword Search • <Up-To-Date List>
  7. 7. What can we do with that information though?
  8. 8. Google AdWords Campaign Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its(aka keywords). network. The Type in search words advertising AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. -www.webopedia.com/TERM/A/adwords
  9. 9. Google AdWords Campaign Related to Sports Quest
  10. 10. Possible Campaigns • Summer Camps – Faith – Positive Environment – Track record – Generic • Training
  11. 11. Questions thus far?
  12. 12. Changes Needed
  13. 13. Site Layout
  14. 14. Site Layout
  15. 15. Once upon a time there was a customer who visited your site… STORY TIME!
  16. 16. Site Layout
  17. 17. How to solve this problem? <Participation Required>
  18. 18. Register Here
  19. 19. Quiz Game Show! Host: Austin Teague
  20. 20. Questions • What is your site’s home page url? – www.sportsquesttraining.com • What is your site’s mission and value url? – http://www.sportsquesttraining.com/Default.aspx?ta bid=180239 • What is your site’s camp brochure url? – http://www.sportsquesttraining.com/Default.aspx?ta bid=173661
  21. 21. Why so picky Austin? • Site page relevance – Higher rating on searches (SEO) – Google AdWords • Easy navigation – Logic • Organization – Company’s digital appearance
  22. 22. Adding a Mobile Site
  23. 23. Google+ • <Weekly “Hangouts”>
  24. 24. Other Social Medias • • • • Vine Twitter YouTube Instagram