SEO Indian Higherup guarantees to provide result-oriented, cost-effective SEO services to help its customers produce quality site visitors that transforms.

1. SEO India Higher Up
Ashwini Yadav
Founder SEO india higher up

2. Service Owner
Ashwini Yadav
 Founder of SEO India Higher-up
A gold medalist in MBA
6 years of rich experience in online marketing
A master of SEO,SMO and online marketing
His mantra “employee satisfaction & client
satisfaction”

3. The Company
MISSION
• To Exceed our
customers'
expectations
VISION
• To grasp the full
potential of the
Internet
• Established in 2011 with 5
professionals
• Now 52 professionals
providing finest online
services like SEO, SMO,
PPC, ORM, etc.
• Handled over 500 projects
in 3 years.
• Projects in US,UK,Australia
and many more

4. HOT BUZZ “SEO”
Gives high ranking and makes
website visible on search engines
Helps the business to grow

5. History of SEO
• Webmasters making effort to rank websites
on search engines
• Optimization of sites started in mind 1990s
• Term SEO came into existence in 1997
• The term SEO is first documented by John
Audette and his company Multimedia
Marketing Group

6. Search on Google
“SEARCH FOR DESIRE IS NON
AVERTIBLE“

7. Key of success

8. journey

9. Our SEO strategy
ON PAGE OPTIMIZATION
Duplicate Content Checking
 Web Page Content Optimization
Web Pages optimization
 SEO friendly Navigation Optimization
 HTML Code and Meta-Content Optimization
Images and Links to be Optimized
Robot.txt Optimization

10. Our SEO strategy
ON PAGE OPTIMIZATION
HTML sitemap creation
XML sitemap generation & submission
Google Analytics Setup and Review
RSS Feed Generation and submission
W3c validations of website
Google Base Feeds
Check the Broken Links

11. Our SEO strategy
ON PAGE OPTIMIZATION
 Google Webmaster setup
 Bing Webmaster setup
 URL Mapping
 Alt Tag Optimization
 Anchor Tag Optimization
 Header Linking Optimization
 Geo Meta tags

12. Our SEO strategy
OFF- PAGE OPTIMIZATION
 Article submission
 Social Bookmarking
 Press Release submission
 Blog Posting
 Classified ad creation and posting
 Forum posting
 Video optimization

13. Our SEO strategy
OFF- PAGE OPTIMIZATION
 PDF submission
 PPT submission
 Local Classified Submission
 RSS Submission
 Search engine submission
 Fast Track Submission
 WEB 2.0 SUBMISSIONS

14. Google penalty
Google has introduce new features to penalize
unethical usage of SEO and contents,
These are;
 Google panda 2011
 Google penguin 2012
 Google hummingbird 2013

15. Google panda 2011
It’s a search results ranking
algorithm by Google
• It penalizes the websites with
low quality content or the
contents copied from other
website.
• Aim is to remove low quality
sites from top search and
return high quality site on top
of searches

16. Panda recovery
These are the steps for panda
recovery
• Write quality content on your
website
• Remove previous low quality
content
• Remove unnecessary pages
from Google search
• Remove duplicate contents
from your website

17. Google penguin
It’s a search result algorithm
by Google
It penalizes the websites
using wrong techniques for
higher ranking
Aim is to remove spam and
bring good content websites
on the top of search

18. penguin recovery
These are the steps for
penguin recovery
 Remove low quality
inbound website links
Publish high quality
contents on website
Use “disavow links tool” by
Google
Remove your links from
spam websites

19. Google hummingbird
Its a Google search algorithm
 Aim is to deliver the right
content what is searched
for
 To penalize low quality ,
irrelevant contents from
top rankings

20. Google recovery
 These are the steps for
hummingbird recovery
 Remove Irrelevant links
 Become more social on
social networks and create
communities
 Improve your contents
 Do SEO again

21. Trends "social media
optimization”
• Makes you famous , reachable on social
websites
• Enhances your personality, Reputation and
Business

22. Social Media
What is this social media optimization
• It’s a way of promoting people , product,
business , ideas through social media like
facebook ,twitter ,blogging , rss , youtube
and many more
• It’s the way of directly communicating with
the targeted audience ,customers ,
supporters

23. Search became social
 Presence on
social media is
must
 See this
example , you
and your
business should
be there on
social media

24. Communication gone social

25. Business gone social

26. Methods of SMO
Social networking
 Promotion on social
communities like
Facebook , Twitter ,
Myspace etc.
 Promotion on business
networking sites like
Silicon India , Stockezy
etc

27. Methods of SMO
Blogging
 Promotion via
articles, news,
updates , event
promotion on sites
like Twitter , e-
Blogger, Tumblr
sites etc

28. Methods of SMO
Photo sharing
 Sharing of photos of
products and
campaign on sites like
Flickr , Photobucket ,
Facebook , Picasa, etc.
 It helps in positioning
of product and
services in the mind of
customers

29. Methods of SMO
Video share
 Uploading videos of
events, campaigns
on sites like Youtube,
Facebook ,
Dailymotion, etc
 Visual things hits
mind of people
easily

30. Methods of SMO
Case study/slide shares
 sharing of PPT
presentations , PDF
articles , text case
studies on hot topics
on sites like
Slideshare, Scribd etc
 Helps people to know
about your ideas

31. Methods of SMO
Rss/widgets promotion
 Submission of RSS
feeds on all social
media
 Make widgets of your
site and add it on
different sites
 This helps more clicks

32. Campaign on social media
Political campaigns
 To connect with the
people political
parties all around
the globe is using
social media

33. Campaign on social media
Products/services
campaign
 To launch or to
grab more
customers
companies are
using social sites,
campaigns on
social media

34. Campaign on social media
Social cause/ideas
campaigns
 People using
social media to
spread their
ideas and their
ideology

35. Our SMO strategy
Facebook
 Facebook Account Setup
 Facebook Fan Page Setup
 Facebook Friends
 Facebook Profile Creation
 Monthly Wall Posting
 Wall Comments
 Keyword Based Posting
 Facebook Photo Album
 Facebook Video Uploads

36. Our SMO strategy
Facebook
 Account Maintenance
 Creating Promotion Pages
 Facebook Analytics Tracking
 Likes/Fans
 Facebook Event Creation*
 Facebook Posting & Sharing
 Creating Communities & Groups

37. Our SMO strategy
Twitter
 Twitter Account Setup
 Twitter Page Creation
 Profile Maintenance
 Twitter Post
 Increasing Followers
 Twitter Regular Updates
 Twitter Profile Design Integration
 Twitter Tweet Favorite
 Twitter List Management

38. Our SMO strategy
Twitter
• Twitter Profile Submission
• Re-tweeting
• Keyword Based Tweets
• Optimize Tweets
• Twitter Apps Management
• Twitter Image Uploads
• Twitter Video Uploads
• Twitter Profile Design

39. Our SMO strategy
Linkedin
• Linkedin Profile Creation
• Linkedin Post
• Increasing Friend's Network
• Sharing Ideas And Information
• Linkedin Account Management
• Linkedin Regular Updates
• Linkedin Profile Maintenance

40. Our SMO strategy
Google Plus
 Google+ Account Set-Up
 Local Listing In Google
 Google Circles Creation
 Google Circles Increase
 Write Applicable Posts
 Monthly Post Regular Update
• Google Plus Page Like

41. Our SMO strategy
Google Plus
• Google Plus Page Followers
• Google Plus Community Followers
• Maintain profile
• Google Plus Image Upload
• Google Plus Video Upload

42. Our SMO strategy
YouTube
• Account Creation/Management
• You Tube Channel Creation
• You Tube Background Design
• Video Optimization
• Video Submission
• Videos Upload Limit
• YouTube Video Likes
• Subscribers Likes

43. Our SMO strategy
Pinterest Marketing
• Pinterest Account Creation
• Pinterest - Follower Adding
• Pinterest board create
• Regular Pin update
• Sourcing of pin board content
• Creation of custom business URL
• Re-pinning of relevant content
• Updating of pin boards
• Following of relevant Pinners

44. Our SMO strategy
Video Promotion
• Video Optimization
• Video Submissions
• Video Testimonials
• YouTube
• Google +
• Facebook

45. Our SMO strategy
Video Promotion
• Meta Café
• Posterous
• Veoh
• Blip.tv
• OpenMyVideo
• Vimeo
• Pinterest

46. Our SMO strategy
Image Optimization
• Flickr
• 500 Px
• PhotoBucket
• Picasa Web
• 10+ Other Site

47. Our SMO strategy
Social Bookmarking(High PR)
• Social Bookmarking
• Article Submission
• Web 2.0 Optimization
• Stumbleupon
• Digg Reditt
• Delicious
• Tumblr

48. Our SMO strategy
Social Bookmarking(High PR)
• Diigo
• BuzzFeed
• FARK
• Slashdot
• Clipmarks
• Dzone
• 5+ Other Site

49. Our SMO strategy
Blog Marketing
• Blog Setup
• Blog Design
• Daily Blog Posts
• Blog Search Engine
Optimization
• Blog Commenting 3
• rd Party Blog Posts

50. Our SMO strategy
Blog RSS Feed
Management
• RSS Distribution
• Feedburner Signup
• Friend Feed -
Management
Ratings and Reviews
• Strategic Management
Rating
• Strategic Management
Review

51. Our SMO strategy
Promotions
• Location Based
Marketing
• Forum Promotion
• Wiki Promotion
• Social Application
Development
• Social Media
Copywriting Services
• Video Creation
Content Marketing
• Article Writing
• Press Release Writing
• Web2.0 Writing

52. ONLINE REPUTATION
MANAGEMENT
Reputation
• What people is talking and thinking about
you on internet

53. Some facts
• 70% people consult their resources before
purchase of new product or service
• 50% people use online ratings and comments
to take decision
• 34% bloggers, social media content
developers endorse products or services on
their pages

54. Online reputation management
• It is the funda to remove or dumb bad
articles , news, negative comments from
internet
• And to bring good news, articles and positive
comments on top of the internet pages

55. Its important for business
• People comes to you via
positive word of mouth
• They compare products on
internet before exchange
• Bad reviews , bad articles
will upset your customers
• Good news , good articles
will bring more and more
customers at your
doorstep

56. Our ORM strategy
• Phrases Protected & Monitored
• Search Positions Protected
• Search Positions Monitored Development of
Micro-sites
• Article writing
• Article Submissions
• Press Release Writing

57. Our ORM strategy
• Press Releases Submissions
• Social Media Bookmarking
• Social Media Profiles Creation
• Facebook- Setup
• Facebook- Enhancement
• Facebook- Promotion
• Facebook- Daily Management

58. Our ORM strategy
• Twitter- Setup
• Twitter- Enhancement
• Twitter- Promotion
• Twitter- Daily Management
• Linkedin- Setup
• Linkedin- Enhancement
• Linkedin- Promotion

59. Our ORM strategy
• Linkedin Profile Creation
• Linkedin- Daily Management
• Flickr- Setup
• Flickr- Enhancement
• Flickr- Promotion
• YouTube- Setup
• YouTube- Enhancement

60. Our ORM strategy
• YouTube- Promotion
• Business Profile Linking
• Forum Comments
• Creation of Ning Social Network
• Digg Promotion
• Stumble upon Promotion
• Blog Comments

61. Our ORM strategy
• Blog Setup
• Blog Network Distribution
• Blog RSS Directory Submission
• Blog RSS Distribution
• Google Profiles
• Slide Share Presentations
• Photo Sharing

62. Our ORM strategy
• Forum Site Reviews
• Customer Reviews
• Video Creation
• Video Testimonials
• Power Point Submissions
• Video Submissions
• Video Promotion
• Link Building
• Online Tracking

63. Thank you
Website:- www.seoindiahigherup.com
E-mail:- ashwini@seoindiahigherup.com
Facebook:-www.facebook.com/Seoindiahigherup
Contact Numbers:- +91-11-65424400, +91- 782-783-1322