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How To Create Marketing That People Love

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ARTILLERY LLC
ARTILLERY LLC

Presentation to Norfolk Kiwanis Club, Valentine's Day 2013

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How To Create Marketing That People Love Kiwanis Club of Norfolk February 14, 2013 Douglas Burdett Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
The marketing playbook is broken. The Marketing Playbook Is Thursday, February 14, 2013
.The Marketing Playbook is BROKEN. Thursday, February 14, 2013
This Is Not Our Parents World Anymore Thursday, February 14, 2013
People hate being marketed to Thursday, February 14, 2013
People can avoid your marketing messages Thursday, February 14, 2013
People can research your company or product without contacting you Thursday, February 14, 2013
Now the buyer is in control Thursday, February 14, 2013
Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, Boston Thursday, February 14, 2013
Thursday, February 14, 2013
What Can I Do? Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Thursday, February 14, 2013
1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Thursday, February 14, 2013
Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needs Thursday, February 14, 2013
Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to Update Thursday, February 14, 2013
Thursday, February 14, 2013
85% of the links search users click on are organic - not paid Thursday, February 14, 2013
Got links? On-page optimization accounts for only15% of SEO Thursday, February 14, 2013
Blogging “No matter what, the very first piece of social media real estate I'd start with is a blog.” -Chris Brogan Author of “Trust Agents” Thursday, February 14, 2013
Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now Revolution Thursday, February 14, 2013
Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
What Does Costco Have in Common with Inbound Marketing? Thursday, February 14, 2013
2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Thursday, February 14, 2013
2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Thursday, February 14, 2013
Calls to Action Thursday, February 14, 2013
Landing Pages Thursday, February 14, 2013
Segment Leads Thursday, February 14, 2013
Lead Nurturing Thursday, February 14, 2013
Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
3. Analyze & Improve Thursday, February 14, 2013
www.InboundMarketing.com Thursday, February 14, 2013
Thank You! Presentation & Survey: • www.ArtilleryMarketing.com/Incoming Thursday, February 14, 2013
Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird) • http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can) Thursday, February 14, 2013

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How To Create Marketing That People Love

  • 1. How To Create Marketing That People Love Kiwanis Club of Norfolk February 14, 2013 Douglas Burdett Thursday, February 14, 2013
  • 5. The marketing playbook is broken. The Marketing Playbook Is Thursday, February 14, 2013
  • 6. .The Marketing Playbook is BROKEN. Thursday, February 14, 2013
  • 7. This Is Not Our Parents World Anymore Thursday, February 14, 2013
  • 8. People hate being marketed to Thursday, February 14, 2013
  • 9. People can avoid your marketing messages Thursday, February 14, 2013
  • 10. People can research your company or product without contacting you Thursday, February 14, 2013
  • 11. Now the buyer is in control Thursday, February 14, 2013
  • 12. Gary Vaynerchuk “Marketing just got hard.” Inbound 2012, Boston Thursday, February 14, 2013
  • 14. What Can I Do? Thursday, February 14, 2013
  • 22. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
  • 23. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Thursday, February 14, 2013
  • 24. 1. Get Found Online • Keyword Research • Persona Development • Website • SEO • Blogging • Social Media Thursday, February 14, 2013
  • 25. Persona Development • Beyond demographics • Their goals, desires, and limitations • Identify their content needs Thursday, February 14, 2013
  • 26. Website • Easy to Navigate • Professional Appearance • Mobile Ready • Search Engine Friendly • Easy to Update Thursday, February 14, 2013
  • 28. 85% of the links search users click on are organic - not paid Thursday, February 14, 2013
  • 29. Got links? On-page optimization accounts for only15% of SEO Thursday, February 14, 2013
  • 30. Blogging “No matter what, the very first piece of social media real estate I'd start with is a blog.” -Chris Brogan Author of “Trust Agents” Thursday, February 14, 2013
  • 31. Social Media “Content is fire. Social media is gasoline. “ -Jay Baer Co-Author, The Now Revolution Thursday, February 14, 2013
  • 32. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
  • 33. What Does Costco Have in Common with Inbound Marketing? Thursday, February 14, 2013
  • 34. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Thursday, February 14, 2013
  • 35. 2. Convert Visitors & Leads • Offers • Calls to Action • Landing Pages • Segment Leads • Lead Nurturing Thursday, February 14, 2013
  • 36. Calls to Action Thursday, February 14, 2013
  • 39. Lead Nurturing Thursday, February 14, 2013
  • 40. Inbound marketing in a nutshell 1. Get found online 3. Analyze & 2. Convert visitors Improve & leads Thursday, February 14, 2013
  • 41. 3. Analyze & Improve Thursday, February 14, 2013
  • 43. Thank You! Presentation & Survey: • www.ArtilleryMarketing.com/Incoming Thursday, February 14, 2013
  • 44. Photo Credits • http://www.flickr.com/photos/zetson/3241975525 (worried guy) • http://www.flickr.com/photos/wespeck/4509153959 (wooden figure) • http://www.flickr.com/photos/zabowski/3430603734 (flipping the bird) • http://www.flickr.com/photos/danielavladimirova/4679740934 (shhh) • http://www.flickr.com/photos/markjsebastian/325820210 (internet research) • http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers) • http://www.flickr.com/photos/edans/883587915 (walnut) • http://www.flickr.com/photos/basykes/1003730351 (Costco ladies) • http://www.flickr.com/photos/jromero88/3918295996/ (toothpicks) • http://www.flickr.com/photos/chrisdlugosz/3402959067/ (website) • http://www.flickr.com/photos/glasgows/164624699/ (big funnel) • http://www.flickr.com/photos/kriztofor/3724503239/ (watering can) Thursday, February 14, 2013