SlideShare ist ein Scribd-Unternehmen logo
1 von 24
Global
Marketing
AMA’s Definition :
Conception
Pricing
Promotion
Distribution of Ideas,
goods and Services
Marketing
Planning
and
Executing
To create exchanges
that satisfy individual
and organizational
Objectives
 The coordinated performance of marketing activities to
create exchanges across countries that satisfy individual,
organizational , and societal objectives
 Global marketing is conducted across countries (not
domestic or foreign)
 Global marketing coordinates activities across different
country markets
 Global marketing should be motivated by individual,
organizational and societal goals
Global Marketing
Core Business Strategy
Country
A
Country
B
Country
C
Country
D
Develop Core
Business Strategy
Internationalize
the Strategy
Globalize
the Strategy
Global Marketing Evolution
What is Internationalization ?
• As the process of increasing involvement in
international operations.
Why consider going international ?
• To increase overall customer base.
• To offset seasonal fluctuations in local markets
• To minimize risk of losing market share to clients who
themselves use internet to find goods / services in
overseas markets
• To offset increasing costs of doing business at home
• To gain prestige with customers at home .
Advantage
• Spreading business risk
• Opportunity to exploit an existing
competitive edge in new markets
• Expansion of brand awareness to
new audiences
• Increased revenue generation
• Possibility of accessing new
technologies / information
• Business can be conducted via the
internet thus shortening the
communication channels between
customers and markets
Disadvantage
• cultural and language
barriers
• exchange rate fluctuations
• religious beliefs
• government regulations /
policy on profit repatriation
• political instability
• economic downturn.
Major International Marketing Decisions
RE-INTERNATIONALIZATION
 Why Internationalization fail.
 What is Re-Internationalization.
- Network relation
- Unique resource and capability
- Change in management global.
 Three main set which driven the
Re-Internationalization.
Strategy to enter into International Market.
• Export
• Involves using domestic plants as a production base for exporting to
foreign markets.
• Licensing
• Has valuable technical know-how or a patented product but does not have
international capabilities or resources to enter foreign markets
• Franchise
• Often is better suited to global expansion efforts of service and retailing
enterprise by establishing franchise in particular country.
• Strategic alliance
• Through strategic alliance you can enter into international market.
• Global strategy
• Pursue basic strategy world wide.
• Sell the same products under the same brand
• Production plants located local efficiencies
• Best suppliers from anywhere
• Coordinated marketing and distribution worldwide
• Multi country strategy
• Production plants in each country
– Producing products for that country
– Using local suppliers where possible
to enter International
market
 While choosing new markets, MNCs
need to consider several factors:
1)
2)
• Political/regulatory environment.
Tariff barriers - taxes on imports paid
to customs officials - include
Nontariff barriers
• Financial/economic environment.
Exchange rate - price of one currency in relation to
another
Fiscal policies
Monetary policy
• Socio cultural issues and technological infrastructure.
Understanding the local culture is the most profitable way
of marketing product and services.
• Competitive considerations.
• Local infrastructure such as
transportation & logistics network.
• Availability of mass media for
advertising is important.
What
is
Channel Management ?
 CHANNEL MANAGEMENT involves
the strategy; development and
alignment of channels or customer
inter faces, across your marketing,
sales and services.
 It is term that business or supplier of
products uses various marketing
techniques and sales strategy to reach
the widest possible customer base.
It creates the formulized programs for selling
servicing the customers within specific channels
can really impact your business. Customized a
channel management program which includes-
 Goals
 Policies
 Products
 Sales and marketing programs
 No longer can a business rely simply on
good Customer relations or word of mouth
to maintain or improve revenue.
 Possibilities for marketing a product or
service grow seemingly each day, and
keeping track of all of these disparate
marketing avenues is not an easy chore.
 That is why the concept
of channel management has become so
prevalent in marketing.
- Restaurant marketing
- Business start up tips
 Optimal channel management drives growth and profit- This
program addresses the needs of consumer goods and services
companies selling through wholesalers and retailers;
 Business-to-business firms working through independent
distributors and sales representative firms;
 Retailers seeking to improve efficiency in an increasingly
competitive marketplace; and
 Intermediaries seeking to preserve their role in an increasingly
fluid channel structure.
 Reduce cost
 Improve customer relations
 Increase revenue
 Building the high performing
sales force
Implementing Global Marketing



Localizing Global Marketing





Global marketing - Unitedworld School of Business

Weitere ähnliche Inhalte

Was ist angesagt?

The Ansoff Matrix Strategic planning
The Ansoff Matrix    Strategic planningThe Ansoff Matrix    Strategic planning
The Ansoff Matrix Strategic planningMAX GALARZA HERNANDEZ
 
Global marketing mix
Global marketing mixGlobal marketing mix
Global marketing mixMahfuz Shakil
 
Marketing Plan for Text Books
Marketing Plan for Text BooksMarketing Plan for Text Books
Marketing Plan for Text BooksCharith De Silva
 
Global marketing
Global marketingGlobal marketing
Global marketingAsem Khan
 
Marketing Strategy - ICL
Marketing Strategy - ICLMarketing Strategy - ICL
Marketing Strategy - ICLNadeem Aslam
 
Developing merchandising plan
Developing merchandising  planDeveloping merchandising  plan
Developing merchandising planTribhuvan University
 
Retail marketing plan powerpoint
Retail marketing plan powerpointRetail marketing plan powerpoint
Retail marketing plan powerpointJoshua Carter
 
Business growth model
Business growth modelBusiness growth model
Business growth modelVicki George
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingNikhil Gupta
 
Marketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategyMarketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategytellstptrisakti
 
Retail Strategy
Retail Strategy Retail Strategy
Retail Strategy Dr.Aravind TS
 
Marketing margin
Marketing marginMarketing margin
Marketing marginpenuntut ilmu
 
Establishing and Maintaining a Retail Image
Establishing and Maintaining a Retail ImageEstablishing and Maintaining a Retail Image
Establishing and Maintaining a Retail ImageSuyog Somani
 
AJC 2011 Presentation - Building a Successful Marketing Strategy and Budget
AJC 2011 Presentation - Building a Successful Marketing Strategy and BudgetAJC 2011 Presentation - Building a Successful Marketing Strategy and Budget
AJC 2011 Presentation - Building a Successful Marketing Strategy and Budgetnkristy
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plantogtox
 
Product life cycle
Product life cycleProduct life cycle
Product life cyclekanika garg
 
Marketing plan
Marketing planMarketing plan
Marketing planHamid Hussain
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budgetEstibaliz (Esti) Ayo
 
Differentiating SMEs Strategies for Success
Differentiating SMEs Strategies for SuccessDifferentiating SMEs Strategies for Success
Differentiating SMEs Strategies for SuccessAta Ur Rehman Azizi
 

Was ist angesagt? (20)

The Ansoff Matrix Strategic planning
The Ansoff Matrix    Strategic planningThe Ansoff Matrix    Strategic planning
The Ansoff Matrix Strategic planning
 
Global marketing mix
Global marketing mixGlobal marketing mix
Global marketing mix
 
Marketing Plan for Text Books
Marketing Plan for Text BooksMarketing Plan for Text Books
Marketing Plan for Text Books
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
Marketing Strategy - ICL
Marketing Strategy - ICLMarketing Strategy - ICL
Marketing Strategy - ICL
 
Developing merchandising plan
Developing merchandising  planDeveloping merchandising  plan
Developing merchandising plan
 
Retail marketing plan powerpoint
Retail marketing plan powerpointRetail marketing plan powerpoint
Retail marketing plan powerpoint
 
Business growth model
Business growth modelBusiness growth model
Business growth model
 
Formulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced MarketingFormulating Marketing Strategy in Advanced Marketing
Formulating Marketing Strategy in Advanced Marketing
 
Marketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategyMarketing strategy-topik 2-bussiness strategy
Marketing strategy-topik 2-bussiness strategy
 
Retail Strategy
Retail Strategy Retail Strategy
Retail Strategy
 
Marketing margin
Marketing marginMarketing margin
Marketing margin
 
Establishing and Maintaining a Retail Image
Establishing and Maintaining a Retail ImageEstablishing and Maintaining a Retail Image
Establishing and Maintaining a Retail Image
 
AJC 2011 Presentation - Building a Successful Marketing Strategy and Budget
AJC 2011 Presentation - Building a Successful Marketing Strategy and BudgetAJC 2011 Presentation - Building a Successful Marketing Strategy and Budget
AJC 2011 Presentation - Building a Successful Marketing Strategy and Budget
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Marketing strategy & marketing budget
Marketing strategy & marketing budgetMarketing strategy & marketing budget
Marketing strategy & marketing budget
 
Export Strategy Workshop - IE Singapore
Export Strategy Workshop - IE SingaporeExport Strategy Workshop - IE Singapore
Export Strategy Workshop - IE Singapore
 
Differentiating SMEs Strategies for Success
Differentiating SMEs Strategies for SuccessDifferentiating SMEs Strategies for Success
Differentiating SMEs Strategies for Success
 

Ähnlich wie Global marketing - Unitedworld School of Business

Global marketing
Global marketingGlobal marketing
Global marketingAshish Shukla
 
Global marketing
Global marketingGlobal marketing
Global marketingsai precious
 
globalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptxglobalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptxrammanoharjharupnaga
 
International trade
International tradeInternational trade
International tradeAnkit Sha
 
Concepts of Global Marketing
Concepts of Global MarketingConcepts of Global Marketing
Concepts of Global Marketingvip1233
 
Global marketing mix
Global marketing mixGlobal marketing mix
Global marketing mixKRITIKA AGARWAL
 
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segmentChapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segmentSajid Ali
 
International Marketing - Chapter 5.pptx
International Marketing - Chapter 5.pptxInternational Marketing - Chapter 5.pptx
International Marketing - Chapter 5.pptxJebsKwan
 
International marketing
International marketingInternational marketing
International marketingKomal Vasoya
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyPrashant Mehta
 
Marketing plan- NET DOWNLORD
Marketing plan- NET DOWNLORDMarketing plan- NET DOWNLORD
Marketing plan- NET DOWNLORDVaibhavi Dalvi
 
Planning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioningPlanning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioningluispachon
 
Unit 8 part_2_recent_trends_in_marketing
Unit 8 part_2_recent_trends_in_marketingUnit 8 part_2_recent_trends_in_marketing
Unit 8 part_2_recent_trends_in_marketingAshish Awasthi
 
Ch-12.pptx
Ch-12.pptxCh-12.pptx
Ch-12.pptxShIbrar1
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMal Mai
 
Global aspects of marketing - Unitedworld School of Business
Global aspects of marketing - Unitedworld School of BusinessGlobal aspects of marketing - Unitedworld School of Business
Global aspects of marketing - Unitedworld School of BusinessArnab Roy Chowdhury
 
1.def of im
1.def of im1.def of im
1.def of imgr8ajay
 
Planning for Marketing
Planning for MarketingPlanning for Marketing
Planning for MarketingSha Zabala-Batin
 

Ähnlich wie Global marketing - Unitedworld School of Business (20)

Global marketing
Global marketingGlobal marketing
Global marketing
 
Global marketing
Global marketingGlobal marketing
Global marketing
 
globalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptxglobalmarketing-140506063852-phpapp01 (1) (1).pptx
globalmarketing-140506063852-phpapp01 (1) (1).pptx
 
International trade
International tradeInternational trade
International trade
 
Global aspects of marketing
Global aspects of marketing Global aspects of marketing
Global aspects of marketing
 
Concepts of Global Marketing
Concepts of Global MarketingConcepts of Global Marketing
Concepts of Global Marketing
 
Global marketing mix
Global marketing mixGlobal marketing mix
Global marketing mix
 
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segmentChapter14 managing-brands-over-geographic-boundaries-and-market-segment
Chapter14 managing-brands-over-geographic-boundaries-and-market-segment
 
International Marketing - Chapter 5.pptx
International Marketing - Chapter 5.pptxInternational Marketing - Chapter 5.pptx
International Marketing - Chapter 5.pptx
 
International marketing
International marketingInternational marketing
International marketing
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Marketing plan- NET DOWNLORD
Marketing plan- NET DOWNLORDMarketing plan- NET DOWNLORD
Marketing plan- NET DOWNLORD
 
Planning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioningPlanning, market intelligence and segmentation and positioning
Planning, market intelligence and segmentation and positioning
 
Unit 8 part_2_recent_trends_in_marketing
Unit 8 part_2_recent_trends_in_marketingUnit 8 part_2_recent_trends_in_marketing
Unit 8 part_2_recent_trends_in_marketing
 
Ch-12.pptx
Ch-12.pptxCh-12.pptx
Ch-12.pptx
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Global aspects of marketing - Unitedworld School of Business
Global aspects of marketing - Unitedworld School of BusinessGlobal aspects of marketing - Unitedworld School of Business
Global aspects of marketing - Unitedworld School of Business
 
1.def of im
1.def of im1.def of im
1.def of im
 
L1 Intro.ppt
L1 Intro.pptL1 Intro.ppt
L1 Intro.ppt
 
Planning for Marketing
Planning for MarketingPlanning for Marketing
Planning for Marketing
 

Mehr von Arnab Roy Chowdhury

Working of barcode reader Ppt - Unitedworld School of Business
Working of barcode reader Ppt - Unitedworld School of BusinessWorking of barcode reader Ppt - Unitedworld School of Business
Working of barcode reader Ppt - Unitedworld School of BusinessArnab Roy Chowdhury
 
Unnati - Unitedworld School of Business
Unnati - Unitedworld School of BusinessUnnati - Unitedworld School of Business
Unnati - Unitedworld School of BusinessArnab Roy Chowdhury
 
Classification and Characteristics of All Banks - Unitedworld School of Busi...
Classification and Characteristics of All Banks  - Unitedworld School of Busi...Classification and Characteristics of All Banks  - Unitedworld School of Busi...
Classification and Characteristics of All Banks - Unitedworld School of Busi...Arnab Roy Chowdhury
 
Training and developement - Unitedworld School of Business
Training and developement - Unitedworld School of BusinessTraining and developement - Unitedworld School of Business
Training and developement - Unitedworld School of BusinessArnab Roy Chowdhury
 
The organizational structure, managers and activities Ppt - Unitedworld Schoo...
The organizational structure, managers and activities Ppt - Unitedworld Schoo...The organizational structure, managers and activities Ppt - Unitedworld Schoo...
The organizational structure, managers and activities Ppt - Unitedworld Schoo...Arnab Roy Chowdhury
 
The IT - IS and its influence Ppt - Unitedworld School of Business
The IT - IS and its influence Ppt - Unitedworld School of BusinessThe IT - IS and its influence Ppt - Unitedworld School of Business
The IT - IS and its influence Ppt - Unitedworld School of BusinessArnab Roy Chowdhury
 
The environment protection act,1986 - Unitedworld School of Business
The  environment protection act,1986 - Unitedworld School of BusinessThe  environment protection act,1986 - Unitedworld School of Business
The environment protection act,1986 - Unitedworld School of BusinessArnab Roy Chowdhury
 
Tean color - Unitedworld School of Business
Tean color - Unitedworld School of BusinessTean color - Unitedworld School of Business
Tean color - Unitedworld School of BusinessArnab Roy Chowdhury
 
Target market - Unitedworld School of Business
Target market - Unitedworld School of BusinessTarget market - Unitedworld School of Business
Target market - Unitedworld School of BusinessArnab Roy Chowdhury
 
Service marketing - Unitedworld School of Business
Service marketing - Unitedworld School of BusinessService marketing - Unitedworld School of Business
Service marketing - Unitedworld School of BusinessArnab Roy Chowdhury
 
Selection Process in HR - Unitedworld School of Business
Selection Process in HR - Unitedworld School of BusinessSelection Process in HR - Unitedworld School of Business
Selection Process in HR - Unitedworld School of BusinessArnab Roy Chowdhury
 
Sales of goods act - Unitedworld School of Business
Sales of goods act - Unitedworld School of BusinessSales of goods act - Unitedworld School of Business
Sales of goods act - Unitedworld School of BusinessArnab Roy Chowdhury
 
Sales force automation - Unitedworld School of Business
Sales force automation - Unitedworld School of BusinessSales force automation - Unitedworld School of Business
Sales force automation - Unitedworld School of BusinessArnab Roy Chowdhury
 
Sage advance case - Unitedworld School of Business
Sage advance case - Unitedworld School of BusinessSage advance case - Unitedworld School of Business
Sage advance case - Unitedworld School of BusinessArnab Roy Chowdhury
 
Recruitment - Unitedworld School of Business
Recruitment - Unitedworld School of BusinessRecruitment - Unitedworld School of Business
Recruitment - Unitedworld School of BusinessArnab Roy Chowdhury
 
R.m case study - Unitedworld School of Business
R.m case study - Unitedworld School of BusinessR.m case study - Unitedworld School of Business
R.m case study - Unitedworld School of BusinessArnab Roy Chowdhury
 
Personal values - Unitedworld School of Business
Personal values - Unitedworld School of BusinessPersonal values - Unitedworld School of Business
Personal values - Unitedworld School of BusinessArnab Roy Chowdhury
 
Personal selling & sales management - Unitedworld School of Business
Personal selling & sales management - Unitedworld School of BusinessPersonal selling & sales management - Unitedworld School of Business
Personal selling & sales management - Unitedworld School of BusinessArnab Roy Chowdhury
 
Normal distribution - Unitedworld School of Business
Normal distribution - Unitedworld School of BusinessNormal distribution - Unitedworld School of Business
Normal distribution - Unitedworld School of BusinessArnab Roy Chowdhury
 
New media literacy - Unitedworld School of Business
New media literacy - Unitedworld School of BusinessNew media literacy - Unitedworld School of Business
New media literacy - Unitedworld School of BusinessArnab Roy Chowdhury
 

Mehr von Arnab Roy Chowdhury (20)

Working of barcode reader Ppt - Unitedworld School of Business
Working of barcode reader Ppt - Unitedworld School of BusinessWorking of barcode reader Ppt - Unitedworld School of Business
Working of barcode reader Ppt - Unitedworld School of Business
 
Unnati - Unitedworld School of Business
Unnati - Unitedworld School of BusinessUnnati - Unitedworld School of Business
Unnati - Unitedworld School of Business
 
Classification and Characteristics of All Banks - Unitedworld School of Busi...
Classification and Characteristics of All Banks  - Unitedworld School of Busi...Classification and Characteristics of All Banks  - Unitedworld School of Busi...
Classification and Characteristics of All Banks - Unitedworld School of Busi...
 
Training and developement - Unitedworld School of Business
Training and developement - Unitedworld School of BusinessTraining and developement - Unitedworld School of Business
Training and developement - Unitedworld School of Business
 
The organizational structure, managers and activities Ppt - Unitedworld Schoo...
The organizational structure, managers and activities Ppt - Unitedworld Schoo...The organizational structure, managers and activities Ppt - Unitedworld Schoo...
The organizational structure, managers and activities Ppt - Unitedworld Schoo...
 
The IT - IS and its influence Ppt - Unitedworld School of Business
The IT - IS and its influence Ppt - Unitedworld School of BusinessThe IT - IS and its influence Ppt - Unitedworld School of Business
The IT - IS and its influence Ppt - Unitedworld School of Business
 
The environment protection act,1986 - Unitedworld School of Business
The  environment protection act,1986 - Unitedworld School of BusinessThe  environment protection act,1986 - Unitedworld School of Business
The environment protection act,1986 - Unitedworld School of Business
 
Tean color - Unitedworld School of Business
Tean color - Unitedworld School of BusinessTean color - Unitedworld School of Business
Tean color - Unitedworld School of Business
 
Target market - Unitedworld School of Business
Target market - Unitedworld School of BusinessTarget market - Unitedworld School of Business
Target market - Unitedworld School of Business
 
Service marketing - Unitedworld School of Business
Service marketing - Unitedworld School of BusinessService marketing - Unitedworld School of Business
Service marketing - Unitedworld School of Business
 
Selection Process in HR - Unitedworld School of Business
Selection Process in HR - Unitedworld School of BusinessSelection Process in HR - Unitedworld School of Business
Selection Process in HR - Unitedworld School of Business
 
Sales of goods act - Unitedworld School of Business
Sales of goods act - Unitedworld School of BusinessSales of goods act - Unitedworld School of Business
Sales of goods act - Unitedworld School of Business
 
Sales force automation - Unitedworld School of Business
Sales force automation - Unitedworld School of BusinessSales force automation - Unitedworld School of Business
Sales force automation - Unitedworld School of Business
 
Sage advance case - Unitedworld School of Business
Sage advance case - Unitedworld School of BusinessSage advance case - Unitedworld School of Business
Sage advance case - Unitedworld School of Business
 
Recruitment - Unitedworld School of Business
Recruitment - Unitedworld School of BusinessRecruitment - Unitedworld School of Business
Recruitment - Unitedworld School of Business
 
R.m case study - Unitedworld School of Business
R.m case study - Unitedworld School of BusinessR.m case study - Unitedworld School of Business
R.m case study - Unitedworld School of Business
 
Personal values - Unitedworld School of Business
Personal values - Unitedworld School of BusinessPersonal values - Unitedworld School of Business
Personal values - Unitedworld School of Business
 
Personal selling & sales management - Unitedworld School of Business
Personal selling & sales management - Unitedworld School of BusinessPersonal selling & sales management - Unitedworld School of Business
Personal selling & sales management - Unitedworld School of Business
 
Normal distribution - Unitedworld School of Business
Normal distribution - Unitedworld School of BusinessNormal distribution - Unitedworld School of Business
Normal distribution - Unitedworld School of Business
 
New media literacy - Unitedworld School of Business
New media literacy - Unitedworld School of BusinessNew media literacy - Unitedworld School of Business
New media literacy - Unitedworld School of Business
 

Kürzlich hochgeladen

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...Pooja Nehwal
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...anjaliyadav012327
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 

Kürzlich hochgeladen (20)

POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...Russian Call Girls in Andheri Airport Mumbai WhatsApp  9167673311 💞 Full Nigh...
Russian Call Girls in Andheri Airport Mumbai WhatsApp 9167673311 💞 Full Nigh...
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 

Global marketing - Unitedworld School of Business

  • 2.
  • 3. AMA’s Definition : Conception Pricing Promotion Distribution of Ideas, goods and Services Marketing Planning and Executing To create exchanges that satisfy individual and organizational Objectives
  • 4.  The coordinated performance of marketing activities to create exchanges across countries that satisfy individual, organizational , and societal objectives  Global marketing is conducted across countries (not domestic or foreign)  Global marketing coordinates activities across different country markets  Global marketing should be motivated by individual, organizational and societal goals Global Marketing
  • 5. Core Business Strategy Country A Country B Country C Country D Develop Core Business Strategy Internationalize the Strategy Globalize the Strategy Global Marketing Evolution
  • 6. What is Internationalization ? • As the process of increasing involvement in international operations. Why consider going international ? • To increase overall customer base. • To offset seasonal fluctuations in local markets • To minimize risk of losing market share to clients who themselves use internet to find goods / services in overseas markets • To offset increasing costs of doing business at home • To gain prestige with customers at home .
  • 7. Advantage • Spreading business risk • Opportunity to exploit an existing competitive edge in new markets • Expansion of brand awareness to new audiences • Increased revenue generation • Possibility of accessing new technologies / information • Business can be conducted via the internet thus shortening the communication channels between customers and markets Disadvantage • cultural and language barriers • exchange rate fluctuations • religious beliefs • government regulations / policy on profit repatriation • political instability • economic downturn.
  • 9. RE-INTERNATIONALIZATION  Why Internationalization fail.  What is Re-Internationalization. - Network relation - Unique resource and capability - Change in management global.  Three main set which driven the Re-Internationalization.
  • 10. Strategy to enter into International Market. • Export • Involves using domestic plants as a production base for exporting to foreign markets. • Licensing • Has valuable technical know-how or a patented product but does not have international capabilities or resources to enter foreign markets • Franchise • Often is better suited to global expansion efforts of service and retailing enterprise by establishing franchise in particular country.
  • 11. • Strategic alliance • Through strategic alliance you can enter into international market. • Global strategy • Pursue basic strategy world wide. • Sell the same products under the same brand • Production plants located local efficiencies • Best suppliers from anywhere • Coordinated marketing and distribution worldwide • Multi country strategy • Production plants in each country – Producing products for that country – Using local suppliers where possible
  • 12. to enter International market  While choosing new markets, MNCs need to consider several factors: 1) 2)
  • 13. • Political/regulatory environment. Tariff barriers - taxes on imports paid to customs officials - include Nontariff barriers • Financial/economic environment. Exchange rate - price of one currency in relation to another Fiscal policies Monetary policy • Socio cultural issues and technological infrastructure. Understanding the local culture is the most profitable way of marketing product and services.
  • 14. • Competitive considerations. • Local infrastructure such as transportation & logistics network. • Availability of mass media for advertising is important.
  • 16.  CHANNEL MANAGEMENT involves the strategy; development and alignment of channels or customer inter faces, across your marketing, sales and services.  It is term that business or supplier of products uses various marketing techniques and sales strategy to reach the widest possible customer base.
  • 17. It creates the formulized programs for selling servicing the customers within specific channels can really impact your business. Customized a channel management program which includes-  Goals  Policies  Products  Sales and marketing programs
  • 18.  No longer can a business rely simply on good Customer relations or word of mouth to maintain or improve revenue.  Possibilities for marketing a product or service grow seemingly each day, and keeping track of all of these disparate marketing avenues is not an easy chore.  That is why the concept of channel management has become so prevalent in marketing. - Restaurant marketing - Business start up tips
  • 19.  Optimal channel management drives growth and profit- This program addresses the needs of consumer goods and services companies selling through wholesalers and retailers;  Business-to-business firms working through independent distributors and sales representative firms;  Retailers seeking to improve efficiency in an increasingly competitive marketplace; and  Intermediaries seeking to preserve their role in an increasingly fluid channel structure.
  • 20.  Reduce cost  Improve customer relations  Increase revenue  Building the high performing sales force