SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Advanced SEO Techniques   Presented by Arnie Kuenn [email_address] http://twitter.com/arniek   http://www.linkedin.com/in/arniekuenn
A Few Quick Questions (Know your audience) ,[object Object],[object Object],[object Object]
My Background (Know your presenter) ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? ,[object Object],[object Object]
Search Engine Results Page (SERP) Indented Listing Local Listing
Why Invest In Higher Rankings? ,[object Object],[object Object],[object Object],[object Object]
How Does it Work? ,[object Object],[object Object],[object Object],[object Object],Bot or Spider
#1 What Makes Good Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 What is Proper On-Page Optimization? (in order of importance) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 Title tag #2 Content #5 H1 tag #1 Link from Home page #4 Alt text #6 bold Anatomy of a Page
What NOT to do ,[object Object],[object Object],[object Object],[object Object]
#3 The Biggest Factor is Inbound Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get Links? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Your Clients & Suppliers (the twist here is how you approach them)   ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are Bad Links? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Linking Strategies ,[object Object],[object Object],[object Object],[object Object]
Example: Contests & Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small Companies Can Run Contests! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Companies Too! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even Link Building Companies! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Contest Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Video Tutorials ,[object Object]
That’s a Wrap – Questions? My Contact Info: Arnie Kuenn [email_address] http://twitter.com/arniek   http://www.linkedin.com/in/arniekuenn www.VerticalMeasures.com

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

#SEJThinkTank: Content Marketing Excellence in 2016 w/ Adlift
#SEJThinkTank: Content Marketing Excellence in 2016 w/ Adlift #SEJThinkTank: Content Marketing Excellence in 2016 w/ Adlift
#SEJThinkTank: Content Marketing Excellence in 2016 w/ Adlift
 
Outreach Digital - How to structure a digital PR campaign
Outreach Digital - How to structure a digital PR campaignOutreach Digital - How to structure a digital PR campaign
Outreach Digital - How to structure a digital PR campaign
 
Current Trends in Link Building & Content Marketing
Current Trends in Link Building & Content MarketingCurrent Trends in Link Building & Content Marketing
Current Trends in Link Building & Content Marketing
 
LinkedIn Sponsored Updates for Content Marketers
LinkedIn Sponsored Updates for Content MarketersLinkedIn Sponsored Updates for Content Marketers
LinkedIn Sponsored Updates for Content Marketers
 
Pubcon Austin: Finding and Reaching The Influencers
Pubcon Austin: Finding and Reaching The InfluencersPubcon Austin: Finding and Reaching The Influencers
Pubcon Austin: Finding and Reaching The Influencers
 
How to Increase Discoverability w/Krista of gShift Labs
How to Increase Discoverability w/Krista of gShift LabsHow to Increase Discoverability w/Krista of gShift Labs
How to Increase Discoverability w/Krista of gShift Labs
 
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren BakerLinkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
 
Mobile Apps vs. Mobile Web
Mobile Apps vs. Mobile WebMobile Apps vs. Mobile Web
Mobile Apps vs. Mobile Web
 
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne Power
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne Power#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne Power
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne Power
 
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVESOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
 
How to Influence Google Auto Suggest
How to Influence Google Auto Suggest   How to Influence Google Auto Suggest
How to Influence Google Auto Suggest
 
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
 
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
 
Intermediate analytics
Intermediate analyticsIntermediate analytics
Intermediate analytics
 
Ann Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasAnn Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing Ninjas
 
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker #SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
 
Google Analytics Fundamentals
Google Analytics FundamentalsGoogle Analytics Fundamentals
Google Analytics Fundamentals
 
5 Proven Ways to Use Twitter to Grow Your Business - Ryan Stewart
5 Proven Ways to Use Twitter to Grow Your Business - Ryan Stewart5 Proven Ways to Use Twitter to Grow Your Business - Ryan Stewart
5 Proven Ways to Use Twitter to Grow Your Business - Ryan Stewart
 
SEO for Social Media
SEO for Social MediaSEO for Social Media
SEO for Social Media
 

Ähnlich wie Advanced SEO Techniques

Ähnlich wie Advanced SEO Techniques (20)

Using Social Media to Build Higher Search Rankings and Inbound Links
Using Social Media to Build Higher Search Rankings and Inbound LinksUsing Social Media to Build Higher Search Rankings and Inbound Links
Using Social Media to Build Higher Search Rankings and Inbound Links
 
SEO for TrueHoop Bloggers
SEO for TrueHoop BloggersSEO for TrueHoop Bloggers
SEO for TrueHoop Bloggers
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
 
Social Media Marketing For Affiliates
Social Media Marketing For AffiliatesSocial Media Marketing For Affiliates
Social Media Marketing For Affiliates
 
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education SeminarOptimize Your Bottom Line: Mile High Young Professionals Education Seminar
Optimize Your Bottom Line: Mile High Young Professionals Education Seminar
 
Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution Seminar
 
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalIntegrating Digital and Traditional Marketing: Bare Knuckle Digital
Integrating Digital and Traditional Marketing: Bare Knuckle Digital
 
Iaee Ts2 Is Your Event Website Optimized Part 1
Iaee Ts2 Is Your Event Website Optimized   Part 1Iaee Ts2 Is Your Event Website Optimized   Part 1
Iaee Ts2 Is Your Event Website Optimized Part 1
 
SEO & Link Building for 2010
SEO & Link Building for 2010SEO & Link Building for 2010
SEO & Link Building for 2010
 
Optimize Your Bottom line: What You Need To Know About SEO
Optimize Your Bottom line: What You Need To Know About SEOOptimize Your Bottom line: What You Need To Know About SEO
Optimize Your Bottom line: What You Need To Know About SEO
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
 
MasterLink Seminar
MasterLink SeminarMasterLink Seminar
MasterLink Seminar
 
Optimize Your Bottom Line
Optimize Your Bottom LineOptimize Your Bottom Line
Optimize Your Bottom Line
 
Web Marketing for Manufacturers
Web Marketing for ManufacturersWeb Marketing for Manufacturers
Web Marketing for Manufacturers
 
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
 
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand online
 
Social Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in IndoreSocial Media Agency & Digital Marketing Company in Indore
Social Media Agency & Digital Marketing Company in Indore
 
SEO and email marketing
SEO and email marketing SEO and email marketing
SEO and email marketing
 
Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011Sucessful Link Development - SEM Konferansen 2011
Sucessful Link Development - SEM Konferansen 2011
 

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 

Advanced SEO Techniques

  • 1. Advanced SEO Techniques Presented by Arnie Kuenn [email_address] http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn
  • 2.
  • 3.
  • 4.
  • 5. Search Engine Results Page (SERP) Indented Listing Local Listing
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. #3 Title tag #2 Content #5 H1 tag #1 Link from Home page #4 Alt text #6 bold Anatomy of a Page
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. That’s a Wrap – Questions? My Contact Info: Arnie Kuenn [email_address] http://twitter.com/arniek http://www.linkedin.com/in/arniekuenn www.VerticalMeasures.com