Do you want to rock the awesome with your digital marketing? In this session you will learn how to use social media to generate more leads and nurture your relationships with current clients. You will understand how to measure social media’s impact on lead generation and customer retention to ensure that your strategies are delivering upon their intended results.
Ms. Kelly will help the attendee figure out where social media fits, assist in executing the recommended strategy across the “right” mix of social media channels through the use of a scalable content approach, and discuss measuring the results to your bottom line.
Social media has created a black hole in the organization. We don’t understand where it fitsWe don’t know if it’s generating revenueIt sucks away time from employees
That social media can help the sales processWhen social is involved it improvesIt’s something that they can actually accomplish
What if, it was like magic, it just happened and you didn’t have to do anything?Would you want that?
Our audience are sending social signals…they are there…we just aren’t listening
Conduct targeted outreach to prospect audience on social channels while sharing decision-making content
Target audience test:Companies with over 500 employeesDefined industries to capture B2B audiencesTitles tested – CMO, Director of Marketing, VP of Sales, Director of SalesImmediate ResultsSplit-tested two messages to each audienceLearned that sales titles responded at a much higher rateStopped targeting to marketers
Target audience test:Companies with over 500 employeesDefined industries to capture B2B audiencesTitles tested – CMO, Director of Marketing, VP of Sales, Director of SalesImmediate ResultsSplit-tested two messages to each audienceLearned that sales titles responded at a much higher rateStopped targeting to marketers
This should be managed by customer service. Need a Listening and Response Framework with Response Models
Use LinkedIn Contacts to Make Monitoring Much Easier!
Use LinkedIn Contacts to Make Monitoring Much Easier!
We have to pass data through all of these tools AND get it into CRM
We have to pass data through all of these tools AND get it into CRM
The problem can be described as a tree in fall. We have leaves falling. Every leaf is a piece of data that isn’t going into CRM, but is critical for tying something relevant into revenue. It looks beautiful…until…
The number of leaves on the ground builds up to the point where massive amounts of critical data aren’t being stored.
Sales Funnel Challenges
Sales Funnel Challenges
Google Analytics provides an easy solutionDouble check for Salesforce graphics through template
Google analytics is a last touch attribution modelIt’s like saying that the reason you and your spouse got married was because he popped the question. It was the last thing that happened before the wedding. When in fact…there was a much longer mult-faceted relationship before the proposal that ultimately led to him wanting to ask and her saying yes that isn’t being tracked. That requires the full solution, but it’s probably better than what you have today.
We’re letting the platforms lead the metrics
We’re letting the platforms lead the metrics
Update to include first section
LinkedIn can also be used to find new connections that you may not otherwise come into contact with. The best place for this is in Groups.