An overview of digital marketing, its objectives & potential for brands. Ideas to generate brand visibility, presence & engagement on facebook.

1. Digital
Marketing:

2. EVERYONE IS CONNECTED
In the Digital World…
Isn't it time for your company
to connect to everyone?

3. SO HOW
IS THE DIGITAL AUDIENCE
IN INDIA ?
BIG

4. 81+ 652+
Million
Internet users
Million
Mobile users
This is not just a number, it is a new way of life.
It is a measure of a POTENTIAL RELATIONSHIP you could develop…or
A MISSED OPPORTUNITY

5. DIGITAL MEDIA?
What is
HOWEVER…
It is the process of REACHING OUT TO and
ENGAGINGwith your customers through
Digital Media (Email, Internet, Mobile)

6. It has evolved to become
A CULTURE…
And Digital Media is finding relevance as
SOCIAL MEDIA

8. Social Media is redefining
CUSTOMER SERVICE

9. Social Media is redefining
CONSUMPTION OF INFORMATION

10. Social Media is redefining
SOCIAL ACTIVISM

11. Social Media is redefining the way we
SHOP ONLINE

12. Social Media is redefining
ENTERTAINMENT

13. Social Media is redefining
PROMOTIONS & PARTICIPATION

14. CUSTOMER’S NETWORK

15. ESSENTIALS OF
SOCIAL MEDIA
TRANSPARENT
INCLUSIVE
AUTHENTIC
ENGAGING
NON-INTRUSIVE

16. KEY TAKE-OUTS OF
SOCIAL MARKETING
Absolute Relevance: Just because you can, doesn’t mean you
should
Audience: Understand them, their behavior & reason for being
Involvement: Know how to engage, motivate and influence
Treatment: If it too much of a hard sell, it won’t work in social media
Measurement: The economic value of a social media campaign

18. Number of facebook
users in India crossed
12 million
inJuly 2010
Number of twitter
users in India crossed
4.2 million
inJuly 2010

19. YOUR CUSTOMER IS HERE
IS YOUR
BRAND
HERE ?

20. OPPORTUNITY
Where is the
for URBAN TRAIL
Click to continue

21. Urban Trail
21

22. Facebook Features
For
Urban Trail
• Urban Gaming
• Urban Showcase
• Urban fan of the month
• Urban Offers
• Urban Quiz
• New Arrival
• Urban Lab
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• Urban Brand
• Urban Hunt
• Urban trail-blazer
• Bicycle Routes
• Urban Xpert
• Urban Style
• Urban Fitness
• Urban Xtreme

23. Urban Gaming
This section is proposed for
the children of age group
between 5-10 years, children
just come and play the Urban
cycling game (branding of
Urban Trail) and can win
exciting prizes or will be
issued an Urban offer card
(see slide no 6).
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24. Urban Showcase
In this section following
activities can take place :
• Here all the Urban Trail’s
bike model can be featured.
• User can invite reactions/
comments.
•Click on a particular bicycle
to view 360o
degree (to
explain bike features),color
option, price and online
purchasing.
• Search bar to locate a dealer
city or state/city wise with
Google map. 24
2

25. Urban fan of the month
This is the place where Urban
Trail will announce fan of the
month and issue Urban offer
card .
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3

26. Urban Offers
This is the most exciting
section for the user here user
can redeem all the prizes
what they won in Urban
Gaming, Urban Quiz, Urban
Challenges
Winner can redeem all their
card ( money amount)
through the products
showcase in Urban Offer
section or they can purchase
an Urban Trail Bike (if winner
choose to go with this option
Rs 1000 will be added in their
account as a bonus)
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4
Winner can get Rs 1000 added in their card amount if winner go for this option.
Winner can redeem their card from the below products :

27. Urban Quiz
As name shows through this
section individual can
participate in Urban Quiz by
filtering the quiz by age. In
this section quiz will change
by weekly, monthly or
quarterly as per Urban Trail
need. The winner will be
issued an Urban Offer card
(see slide no 6) through which
winner can redeem their card.
27
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Where were bicycles first introduced ?
Europe
Africa
North America
India

28. New Arrival
Under this all the new Urban
Trail will showcase with all the
features, color combination ,
price and online shopping
option.
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6

29. Urban Lab
This is again a very unique
concept proposed by Urban
Trail for fresher in the
following areas:
• Btech(ME)
• Btech(EE)
• AutoCAD designer
(Innovations in bicycles-
bamboo, futuristic, trike, etc )
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In this section person can
submit their design,
theory, project and this will
tested by experts and one
who will be selected can be
a part of Urban Trail team

30. Urban Brand
Invite ideas for UT campaign-
slogans, radio, TVCs, print,
digital ads.
30
8

31. Urban Hunt
In-store- invite kids, youth &
general public to pose with
the bikes. Upload their pic
through a touch-screen kiosk
on the fan page and stand a
chance to win gifts.
31
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In this section individual need to upload their photograph and answer some
questions and one who will be selected by experts will be honored by above
mention rewards.
The Winner gets:
1. Chance to do one TVC of Urban Trail
2. Host one Event of Urban Trail
3. A Portfolio Shoot

32. Urban trail-blazer
Commission an avid cyclist to
travel across cities &
photo/video blog
experiences. Cover a span of
30-45 days on road, inviting
people to test the bike as well
as give away UT merchandise.
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10

33. Bicycle Routes
Select a state/city and find a
route. Invite fans to add their
routes and reviews
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34. Urban Xpert
Tips & how-to's on bicycle
maintenance, parts, etc. Keep
your bike in top condition
34
12

35. Urban Style
Cycling accessories for you &
your bike
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36. Urban Fitness
Help fans stay fit with an
online tool that allows them
to collaborate with friends for
group cycling, log-in their
cycling workouts & send
reminders, updates, etc.
36
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37. Urban Xtreme
Get youth to post their bike
riding tricks & skills
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38. EVERYONE IS CONNECTED
In the Digital World…
Isn't it time for your company
to connect to everyone?