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Beyond the paper CV: developing 
a scientific profile through social 
media, Altmetrics and 
micropublication 
Antony Williams
Questions to Start… 
• Who in the room has an ORCID (and did you 
set it up yourself?)
Questions to Start… 
• Who in the room has an ORCID (and did you 
set it up yourself?) 
• Who has NOT heard of AltMetrics?
And one selfish one… 
• Who in the room has an ORCID (and did you 
set it up yourself?) 
• Who has NOT heard of AltMetrics? 
• Who hasn’t used ChemSpider yet???
How much work? 
• How much work is done generating and 
analyzing data? 
• How much effort to represent your science – 
presentations, publications? 
• How long does it take to write a publication? 
• How much work does it take to go through the 
peer review process? 
• Does anyone now argue against Open Access? 
• What about the future of Open Data?
…and do you market it??? 
• How much work do you put into your own 
profile (versus other aspects of you on 
Facebook ) 
• Even if you are not going to be a scientist your 
online profile is increasingly important.
The Power of Social Media
The Power of Social Media
The Power of Blogs
The Power of Blogs 
(from Sean Ekins, @collabchem)
Is exposure important??? 
• Does a highly viewed paper mean better 
science? CLEARLY NO! 
• If AltMetrics is one of the new measures 
clearly visibility and discoverability is important 
• Considering the investment made in the 
science is there a downside to investing in 
exposing it? 
• YES…it can be called “gaming” or “savvy”
Visibility Means Discoverability 
• Q: Does a Social Profile as a scientist matter? 
• You are visible, when you share your skills, 
experience and research activities by: 
• Establishing a public profile 
• Getting on the record 
• Collaborative Science 
• Demonstrating a skill set 
• Measured using “alternative metrics” 
• Contributing to the public peer review process 
• There are many ways to become “visible”
Your Profile as a Scientist 
• If you are an active scientist – i.e. already 
published, active researcher, generator of data, 
early, mid- or late career there is lots to do! 
• If you are a junior scientist the benefits of 
investing time now will provide a strong 
foundation for your future! 
• So what do I do??
Maybe you should be a brand? 
• If you are going forth into the social 
network adopt a “brand name” throughout 
the network 
• Search Google for your “brand name” 
• Choose a unique brand or be yourself 
• BRAND: Collabchem, ChemConnector 
• YOURSELF: egonwillighagen, joergwegner
Branding: I am ChemConnector
My Online Profile Shared on.. 
• Places I am viewable: 
• Online CVs 
• LinkedIn 
• Google Scholar Citations for citations 
• Microsoft Academic Scholar for papers 
• ImpactStory 
• Plum Analytics 
• Wikipedia and ScientistsDB 
• Search engines
My primary CV is on my blog
My primary CV is on my blog
Re.vu/AntonyWilliams
https://www.vizify.com/antony-williams/
Are you a-tweeting on Twitter? 
• 140 characters to connect and communicate 
• Use your “brand name” on Twitter – it has high 
frequency here… 
• Greatest value for me – bite-sized nuggets 
into information of interest and leading people 
into information I wish to share including my 
posts, my activities 
• Faster responses than email commonly!
You should be LinkedIn 
• LinkedIn for “professionals” 
• Expose work history, skills, your 
professional interests, your memberships – 
your profile WILL be watched! 
• Who you are linked to says a lot about 
who you are. Get Linked to people in your 
domain. 
• Professional relationships rather than just 
friendships. FaceBook-it for friends
LinkedIn 
http://www.linkedin.com/in/AntonyWilliams
My Career Captured…
And “Endorsements”
My Google Scholar Profile
Mendeley 
http://www.mendeley.com/profiles/antony-williams/
My Co-author Graph on MAS..
Sharing your works online
Academia.edu
Academia.edu
Popularizing Science 
Fun in the Networks
Scientists are “Quantified” 
• We are quantified, stats are gathered and 
analyzed 
• Employers can find them, tenure will depend 
on them and these already happen without 
your participation 
• Scientists Impact Factors, H-index and many 
other variants.
How I am Quantified…
How I am Quantified…
The Alt-Metrics Manifesto
And into the AltMetrics World
AltMetrics via Plum Analytics
Usage, Citations, Social 
Media
Detailed Usage Statistics
Participate in your profile!
Kudos
Kudos
Kudos
Kudos and Forward Citations!
Enabled by 
• Persistent unique digital identifier 
• Integrates to workflows such as 
manuscript and grant submission 
• Supports automated linkages with your 
professional activities
Contributing to Science 
• I became a community contributor to science 
• Shared my expertise in the new world of open 
• Share your Figures 
• Contribute to Wikis – Wikipedia and others 
• Participated in Open Notebook Science 
• Build tools and platforms to support chemists 
• Shared my data, curated data, helped others 
• Get engaged on blogs and discussions
Oxidation by Sodium Hydride?
The Blogosphere Analyzes…
The Blogosphere Analyzes…
How much is in the archives?
An Adventure into the World of 
Small but significant contribution..
ChemSpider SyntheticPages
Micropublishing with Peer Review 
(a chemical synthesis blog?)
Multi-Step Synthesis
Interactive Data
What are we building? 
• We are building the “RSC Data Repository” 
• Containers for compounds, reactions, analytical 
data, tabular data 
• Algorithms for data validation and standardization 
• Flexible indexing and search technologies 
• A platform for modeling data and hosting existing 
models and predictive algorithms
Deposition of Data
Compounds
Reactions
Analytical data
Crystallography data
My views of the future 
• “Altmetrics” is going to be big 
• ORCID will be very important 
• Scientists, and especially young scientists, can 
“get in early” and build reputation 
• It takes effort driven by participation…
Contribute to Your Profile 
• The representation of YOU on the web is 
going to become increasingly important… 
• Engagement and participation is a choice… 
• Consider the value to both you and to your 
community regarding contribution 
• Open Data, Curations, Annotations etc.
RSC Activities of interest 
• We have adopted ORCIDs, are working with 
Kudos, display AltMetrics scores, have 
embraced Open Access and micropublishing 
• Our Global Chemistry Network project: 
• Will provide a path to profile management 
• Will open a data repository for your data 
• Will help in feeding data to AltMetrics tools 
• Will facilitate collaborative science
I recommend… 
• Register for an ORCID ID 
• Develop your LinkedIn profile 
• Publish to Slideshare 
• Track Google Scholar Citations (for now) 
• Choose: ResearchGate or Academia.edu 
• Participate in building your profile
And our article Now?
Thank you 
Email: williamsa@rsc.org 
ORCID: 0000-0002-2668-4821 
Twitter: @ChemConnector 
Personal Blog: www.chemconnector.com 
SLIDES: www.slideshare.net/AntonyWilliams

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Beyond the paper CV and developing a scientific profile through social media, altmetrics and micropublication

  • 1. Beyond the paper CV: developing a scientific profile through social media, Altmetrics and micropublication Antony Williams
  • 2. Questions to Start… • Who in the room has an ORCID (and did you set it up yourself?)
  • 3. Questions to Start… • Who in the room has an ORCID (and did you set it up yourself?) • Who has NOT heard of AltMetrics?
  • 4. And one selfish one… • Who in the room has an ORCID (and did you set it up yourself?) • Who has NOT heard of AltMetrics? • Who hasn’t used ChemSpider yet???
  • 5. How much work? • How much work is done generating and analyzing data? • How much effort to represent your science – presentations, publications? • How long does it take to write a publication? • How much work does it take to go through the peer review process? • Does anyone now argue against Open Access? • What about the future of Open Data?
  • 6. …and do you market it??? • How much work do you put into your own profile (versus other aspects of you on Facebook ) • Even if you are not going to be a scientist your online profile is increasingly important.
  • 7. The Power of Social Media
  • 8. The Power of Social Media
  • 9. The Power of Blogs
  • 10. The Power of Blogs (from Sean Ekins, @collabchem)
  • 11. Is exposure important??? • Does a highly viewed paper mean better science? CLEARLY NO! • If AltMetrics is one of the new measures clearly visibility and discoverability is important • Considering the investment made in the science is there a downside to investing in exposing it? • YES…it can be called “gaming” or “savvy”
  • 12. Visibility Means Discoverability • Q: Does a Social Profile as a scientist matter? • You are visible, when you share your skills, experience and research activities by: • Establishing a public profile • Getting on the record • Collaborative Science • Demonstrating a skill set • Measured using “alternative metrics” • Contributing to the public peer review process • There are many ways to become “visible”
  • 13. Your Profile as a Scientist • If you are an active scientist – i.e. already published, active researcher, generator of data, early, mid- or late career there is lots to do! • If you are a junior scientist the benefits of investing time now will provide a strong foundation for your future! • So what do I do??
  • 14. Maybe you should be a brand? • If you are going forth into the social network adopt a “brand name” throughout the network • Search Google for your “brand name” • Choose a unique brand or be yourself • BRAND: Collabchem, ChemConnector • YOURSELF: egonwillighagen, joergwegner
  • 15. Branding: I am ChemConnector
  • 16. My Online Profile Shared on.. • Places I am viewable: • Online CVs • LinkedIn • Google Scholar Citations for citations • Microsoft Academic Scholar for papers • ImpactStory • Plum Analytics • Wikipedia and ScientistsDB • Search engines
  • 17. My primary CV is on my blog
  • 18. My primary CV is on my blog
  • 21. Are you a-tweeting on Twitter? • 140 characters to connect and communicate • Use your “brand name” on Twitter – it has high frequency here… • Greatest value for me – bite-sized nuggets into information of interest and leading people into information I wish to share including my posts, my activities • Faster responses than email commonly!
  • 22. You should be LinkedIn • LinkedIn for “professionals” • Expose work history, skills, your professional interests, your memberships – your profile WILL be watched! • Who you are linked to says a lot about who you are. Get Linked to people in your domain. • Professional relationships rather than just friendships. FaceBook-it for friends
  • 26. My Google Scholar Profile
  • 28. My Co-author Graph on MAS..
  • 32. Popularizing Science Fun in the Networks
  • 33. Scientists are “Quantified” • We are quantified, stats are gathered and analyzed • Employers can find them, tenure will depend on them and these already happen without your participation • Scientists Impact Factors, H-index and many other variants.
  • 34. How I am Quantified…
  • 35. How I am Quantified…
  • 37.
  • 38. And into the AltMetrics World
  • 39. AltMetrics via Plum Analytics
  • 43. Kudos
  • 44. Kudos
  • 45. Kudos
  • 46. Kudos and Forward Citations!
  • 47. Enabled by • Persistent unique digital identifier • Integrates to workflows such as manuscript and grant submission • Supports automated linkages with your professional activities
  • 48. Contributing to Science • I became a community contributor to science • Shared my expertise in the new world of open • Share your Figures • Contribute to Wikis – Wikipedia and others • Participated in Open Notebook Science • Build tools and platforms to support chemists • Shared my data, curated data, helped others • Get engaged on blogs and discussions
  • 52. How much is in the archives?
  • 53. An Adventure into the World of Small but significant contribution..
  • 55. Micropublishing with Peer Review (a chemical synthesis blog?)
  • 58. What are we building? • We are building the “RSC Data Repository” • Containers for compounds, reactions, analytical data, tabular data • Algorithms for data validation and standardization • Flexible indexing and search technologies • A platform for modeling data and hosting existing models and predictive algorithms
  • 64. My views of the future • “Altmetrics” is going to be big • ORCID will be very important • Scientists, and especially young scientists, can “get in early” and build reputation • It takes effort driven by participation…
  • 65. Contribute to Your Profile • The representation of YOU on the web is going to become increasingly important… • Engagement and participation is a choice… • Consider the value to both you and to your community regarding contribution • Open Data, Curations, Annotations etc.
  • 66. RSC Activities of interest • We have adopted ORCIDs, are working with Kudos, display AltMetrics scores, have embraced Open Access and micropublishing • Our Global Chemistry Network project: • Will provide a path to profile management • Will open a data repository for your data • Will help in feeding data to AltMetrics tools • Will facilitate collaborative science
  • 67. I recommend… • Register for an ORCID ID • Develop your LinkedIn profile • Publish to Slideshare • Track Google Scholar Citations (for now) • Choose: ResearchGate or Academia.edu • Participate in building your profile
  • 69. Thank you Email: williamsa@rsc.org ORCID: 0000-0002-2668-4821 Twitter: @ChemConnector Personal Blog: www.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliams