1. Social Media for Learning:
A Balancing Act
presented by: Alfredo Leone,
Managing Director,
QuickLessons
November 3, 2011

2. Thank you to DevLearn &
the eLearning Guild!
Please take a seat and settle in....

3. On tap today:
• We’ll address the potential pitfalls and
perils of social media...
• As well as perks and pleasures.
• How to minimize the former
...and enjoy the latter.
• And we will talk a bit about
all things in moderation.
Let’s get started!

4. About this presentation
• Feel free to tweet with Twitter hashtag:
#QL_DVLN and / or #devlearn.
• Presentation will be available online
afterwards.
• If you have any questions during the
presentation, there will be a Q&A at the end.

5. Activity #1:
Your involvement
in SoMe

6. How many use...
• Facebook?
• LinkedIn?
• Twitter?
• Google+?
• A blog you read or post on?
...DAILY!

7. Daily social media addiction
Twitter Hashtag : #BHsocialmedia
Source: Steven van Belleghem on Slideshare,
http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

8. 60 Seconds of Social
Media Sharing

9. Social media Stats

10. Social media Stats

11. The phenomenon of
social media and social learning
Twitter Hashtag : #BHsocialmedia

12. Twitter Hashtag : #BHsocialmedia
The numbers are staggering:
Source: Steven van Belleghem on Slideshare,
http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

13. A phenomenon worldwide
‘We use Facebook to schedule the protests, Twitter
to coordinate, and YouTube to tell the world’
(Protests in Cairo this spring)

14. The phenomenon continues close to home
‘Demonstrators taking part in the Wall Street protests used
laptops powered by generators to post updates on social media
sites’ Source: New York Times

15. Social media:
Not one solution that fits all.
Profiles Groups
Wikis
Blogs
Messaging
RSS feeds
Tagging,
bookmarking
Experts
Forums
Chat
Search

16. Managing the overlap
Profiles
Tags
Ratings
Wikis
Blogs and microblogs
Discussion boards
Messaging
… and more!

17. Social media is driven by
individual choice

18. ‘Consumerization of IT’
A megatrend:
• New tech starts at home, then spreads to
work
• Our tech at home often better than at work
• We expect to use the best tools, either
provided by work or our own

19. Mobility and “SoMe” enable each other

20. SoMe’s Impact on the
learning function
• Learners seeing the value of social media
• Social media tools appearing in learning
systems
• Informal and blended learning initiatives
starting to include social media

21. Supplements formal training
Social media allows:
• Conversations to continue after training
• Peer-to-peer interaction, groups
• Learners to find individualized answers
• Learners to share own content

22. Makes training more efficient
Social media allows:
• Shorter formal training
• Content available on-demand when needed
• More content created by more contributors
• More feedback about what works

23. Reaches different audiences
Social media can engage:
• New employees
• Recently trained employees
• Knowledgeable employees
• External learners

24. Learners value social media across age
groups

25. LMSs are adding social features
Total = 132 LMSs

26. Let’s jump right in...
(an example)
Twitter Hashtag : #BHsocialmedia

27. LINGOS member PSI
• Large global need: staff in 60 countries
wanted to learn faster, cheaper and better –
Learning department was new, with little
budget/support
• Staff new to e-learning
• PSI-staff do not welcome tools
“pushed” onto them

28. User Friendly
• Multi-lingual
• Video Instructions
• Live Chat
• Help Desk
• PDF tutorials
• Pop-up diagnosis

29. Supervisor
Involvement

31. Results
• 2,600+ staff enrolled
• 2,500+ courses completed
• 90% of PSI countries reached
• 97% of skills learned were applied
• Average course rating is 4/5
• 80% feel tools improved job performance
• 1,750 staff joined SocialCast; 94 groups created
• Over 14,000 posts
• 93% feel more connected

33. Social Media Tools
for Learning & Collaborating

34. Tool Selection Considerations
• Costs (financial, opportunity cost, time
investment)
• Terms of use
• Ownership of content
• Export options
• Control of access
• Acceptance by end users/Ease of use
• Built into existing tools, such as LMS

35. All in one: private social networks
• Microblogging
• Profiles
• Groups
• Files, links, images
• Messaging
• Questions, polls
• Topic tagging
• Searchable archive

36. Public social networks: why not?

37. Activity #2: Why Facebook
Pop-Quiz

38. Facebook
Matching quiz:
• 750 million
• 1 out of 8
• Over 30 billion
• 40%
• 58%
• pieces of content shared
each month
• Facebook users login daily
• users who are 35+ years old
• number of platform users
• minutes on line spent on
Facebook

39. Facebook
Quiz answers:
• 750 million
• 1 out of 8
• Over 30 billion
• 40%
• 58%
• pieces of content shared
each month
• Facebook users login daily
• users who are 35+ years old
• number of platform users
• minutes on line spent on
Facebook

40. Diving further in...
(another example)
Twitter Hashtag : #BHsocialmedia

41. Boston College: public social
networks in action
• College community demanding integration of
more 2.0 tools in the classroom
• Social media brought into
communication/learning mix to meet push by
student expectations
• Deployed SocialText for news feeds and to
extend classroom experience
• Launched iPhone app and YouTube channel

42. Boston College: Twitter

43. Boston College: Facebook

44. Boston College: LinkedIn

45. Boston College: Blog

46. Results
• Engagement beyond the class and after the
university experience is over = learning
happens outside the university walls but still
in connection to the university.
• University is actively engaged in the
perception of the school...
• … globally!

47. Activity #3: What concerns and
excites you about SoMe?

48. Blogs
Image credit : Cox & Forkum i(John Cox and Allen Forkum )

49. Blogs
• Searchable via tags, keywords
• Offer guest posting, encourage collaborative
sharing of ideas
• Try WordPress, and also check out Blogger,
Typepad & Squiddo
• Use plug-ins like SoMe sharing icons and
spam filters like Akismet

50. Wikis
• “Wiki” is from Hawaiian word for “fast.”
• Wiki sites are accessible as needed as a lasting
and updatable training reference, and can be
collaborative with learner input if desired.
• Predominantly for text-based information, they can
also include images, hyperlinks, etc.
• Wikis allow easy creation and editing (usually via a
WYSIWYG text editor)
Twitter Hashtag : #BHsocialmedia

51. Video Sharing
Trainers can use video sharing sites
to post videos to help
learners access training
on demand.
For example:
• Provide a demo of how a product works.
• Present lecture-type content in a series.
• Share tips and steps to accomplishing a task, such as
how to use a certain software.

52. Next generation Conferencing
• Embedded social media features increase
engagement and assist with distance learning:
– real-time training
– screen sharing application
– recorded, shareable video calls
– communities and chat
• Some options:
Skype, ooVoo, Google Voice,
Vuroom, Vonage

53. Presentation & File Sharing for
Collaboration
• Engage trainers and learners in sharing
documents, presentations, drawings, forms,
spreadsheets, even video

54. Online Polls & Surveys
• Mix polls and surveys with social media for
increased learner engagement and more
effective training material
• Poll creation tools:
–LinkedIn
–PollDaddy
–SurveyMonkey

55. The list goes on...
• RSS feeds
• Whiteboarding
• Podcasting
• Webinars
• Social games
• Simulations
• Virtual Reality and Augmented Reality

56. Deep Diving...
(one more for the road)
Twitter Hashtag : #BHsocialmedia

57. HP Enterprise Sales Fitness Center
• The situation: 10,000 consultative selling
professionals
• The need: Make sales force more consultative
and knowledgeable across all products and
solutions, minimize time spent out of field,
apply 70-20-10 learning model (70% on
the job, 20% coaching, 10% formal
learning)

58. Why social media?
• Connect learning to day-to-day selling
• Create safe environment for questions
• Make sales people self-reliant in finding help
• Have sales people share own content

59. Which social media tools?
• Microsoft SharePoint, blogs, wikis, email,
instant messaging, discussion forums, surveys,
podcasts, RSS feeds

60. Which social media tools?

61. Results
• Saves $7,500 per learner vs. formal training
• Post-training survey results:
– Using available sales resources to engage with customers: +10%
– Developing consultative customer relationships: +20%
– Developing compelling questions to gain customer interest:
+20%
– Using the Sales Playbook: +20%
– Using customer research to develop leads: +35%

62. HP Enterprise Sales Fitness Center

63. Some easy to follow
take-aways
before we go...
Twitter Hashtag : #BHsocialmedia

64. Some Friendly Tips
1. Use some ‘push’ technology to draw and
ease learners in.
2. No need to throw away everything old…
3. … or/and implement all SoMe at once…
4. … and you do not have to spend a fortune to
get started! (Hint: pilots and free tools)
5. Don’t obsess about measurement.
6. Don’t worry if not everyone loves it.

65. It all starts with a community
1. Make it useful
2. Identify and motivate champions/MVP
3. Stay up to date
4. Establish trusted relationships
5. Contribute
6. Define rules of engagement… but be flexible
Thank you Tom Kuhlmann for sharing and practicing the wisdom

66. Social Media Policies
1. Accountability is critical.
2. Know why you’re writing it...guidance,
liability, privacy, sharing resources, and
more...
3. Get multiple sources of input (learners,
management, trainers).
4. Keep it available and up to date.
5. Keep it positive, helpful and upbeat!

67. Some SoMe Policies References
• www.thecoca-colacompany.com/socialmedia
• www.ibm.com/blogs/zz/en/guidelines.html
• www.socialmediagovernance.com
• About.nordstrom.com/help/our-
policies/social-media-guidelines.asp
From “The New Social Learning”, T.Bingham and M. Conner

68. Ownership and respect of the content
Caveats and common sense: Provide credit where
credit’s due (in blogs, webinars, wikis, eLearning
resources, and other use)
Infographic source: UCT OpenContent
Twitter Hashtag : #BHsocialmedia

69. You may be already on your way:
your Intranet!
• Profiles
• Tags
• Ratings
• Wikis
• Blogs, microblogs, discussion boards
• Messaging

70. Final reminders
1. Social media and its applications in
learning are here to stay.
2. Its about sharing and collaborating…
nothing new!
3. Knowledge is a collective experience!
4. Always have fun!

71. Questions and Answers
Twitter Hashtag : #BHsocialmedia

72. How to reach us
Please stay in touch
QuickLessons:
• Website: www.quicklessons.com
• Twitter: @quicklessons
• Blog: www.quicklessons/blog
Alfredo Leone:
• Email:
alfredo.leone@quicklessons.com
Twitter Hashtag : #BHsocialmedia

73. Some additional case studies and
examples

74. Additional Case Studies
• QuickLessons/Brandon Hall Presentation on
social media for Learning (3 case studies,
including Chrysler Academy 2.0, Cisco
Learning Network & HP Enterprise Sales
Fitness Center):
http://www.slideshare.net/QuickLessons/bhg-
quick-lessons-social-media-for-learning

75. Additional Case Studies
• A collection of case studies from Jane Hart on
the C4LPT blog: http://bit.ly/sIYPnW
• 5 case studies from The Learning Generalist
blog: http://bit.ly/votEKD
• Case study in non profit arena:
http://bit.ly/tW42WO

76. Additional Case Studies
• 13 case studies of social media in the
classroom from Best Online Universities blog:
http://bit.ly/s2JJev
• Over a dozen case studies in social e-learning
from Australia: http://bit.ly/tQRU5z
• Four additional Australian case studies:
http://bit.ly/uC3ap5

77. Some case examples
Case Study # Defense Acquisition University
• With over 10,000 people, DAU is a large corporate
university within Department of Defense.
• DAU needed to use new channels to reach their
customer base and internal faculty.
• DAU now use wikis, blogs, Yammer and several other
platforms internally.
• Internal micro blogging capability is being used by
almost half of the staff/ faculty with no outreach at all.
Content owners are blogging and the community
contributes to the knowledge base. The cool thing with
tools like Yammer is that since people can use it for
free you can go ahead and make the business case
when it gains momentum.
http://www.learninggeneralist.com/2010/05/elearni
ng-guild-webinar-101-social.html

78. Some case examples
•American Automobile
Association (AAA) nt.”
• http://blog.outstart.com/pe/elementDisplayRedirect.jsp?elementID
=10106001&mkt_tok=3RkMMJWWfF9wsRokvajfLqzsmxzEJ8v%2F6
%2B0sX7Hr08Yy0EZ5VunJEUWy3IABWoEnZ9mMBAQZC81u1RhLDu
GHaA%3D%3D

79. Some case examples
• http://blog.outstart.com/pe/elementDisplayRedirect.jsp?elementID=10106001
&mkt_tok=3RkMMJWWfF9wsRokvajfLqzsmxzEJ8v%2F6%2B0sX7Hr08Yy0E
Z5VunJEUWy3IABWoEnZ9mMBAQZC81u1RhLDuGHaA%3D%3D
• Prior Posts in our LCMS Case Series
•
• Part 1: Using Training as a Revenue Engine
•
• Part 2: Reducing Military Training Development Time and Costs
•
• Part 3: Opening Up New Markets Through Training Development
•
• Part 4: Using Training Development for a Competitive Edge
•
• Part 5: Achieving Consistency Across One Million Plus Associates Through
Personalized Learning Delivery

80. Support slides: Public networks

81. Facebook
• Frequency of use makes Facebook an excellent
tool to share content
• Use Facebook groups to fill the gaps and keep
learners engaged between formal training events.
• You can create private groups on Facebook
• Trainers can share:
– Training updates, schedules, events
– New resources
– Discussion topics
– Links

82. Facebook
Careful! Facebook is constantly changing…
Keep in mind the most popular types of content,
in order, are:
• Image with text
• Image
• Video
• Text
• External links
• Poll

83. Google+
• Google+ is the newcomer; recently opened to
all.
• Now has a base of 43 million users.
• Sparring with rival Facebook, Google+ has
become Number 8 among most-visited social
networking sites.

84. Google+
• Google+ Circles helps you organize people according
to your real-life social connections—ex: ‘family,’
‘work friends,’ ‘eLearning friends.‘
• You then can share relevant content with the right
people, and follow content posted by people you
find interesting.

85. Google+
Sample Google+ stream:

86. LinkedIn
• Now 120+ million users: a new user every
second
• LinkedIn has strong business-orientation and
is suited for external training, e.g., partners,
vendors
• Encourage learners to develop a PLN (personal
learning network) and join LinkedIn groups
• Use Q&A, Polls, Events features

87. LinkedIn
Members-only groups on LinkedIn for
training:
• Set up with Request to Join: Users request to
join group are approved by manager.
• Discussions can be restricted to members only.

88. Twitter
• Over 100 million users.
• Natural companion to other social media, for real-
time updates: offers immediacy, linkage, and reach.
• Use hashtags (# ) for topics and “at” signs ( @) for
people.
• Posting, sharing, indexing and retweeting of note-
taking before, during and after live events (lectures,
conferences, seminars).
• Sharing photos now easy through Twitter.
Micro blogging/sharing:

89. An applied Twitter Example
#Lrnchat (founded by Jane Hart)
• Followers can track of all the #lrnchat tweets even if
they cannot participate at times scheduled.
• A powerful sharing community has developed that
continuously collaborates usefully.
• Integrated with blog by same name.