AITD DeMystifying Webinars series - part 2. Presented 18 Feb2010

1. DeMystifying Webinars Series:
Session 2 - How to conduct an effective webinar
18 February, 2010
Anne Bartlett-Bragg
Shelley Gibb
Wednesday, 17 February 2010

2. Todayʼs session:
• Review last session
• How many people does it take to run a webinar?
• Overview of roles
• The presenter and the moderator
• Participant orientation
• Designing for engagement and interaction
Wednesday, 17 February 2010

3. When did we meet you last time?
11am 3pm I’m a
session session newbie
Wednesday, 17 February 2010

4. The business case: Summary
+ve’s challenges
1. Speed of distribution 1. Same time co-ordination
2. Reduced time off the job 2. IT infrastructure
3. Engaging format 3. Bandwith
4. Increased coverage 4. Participants’ computer
literacy
Wednesday, 17 February 2010

5. The benefits: a summary
• Cost effective
• Time efficient
• Communication on demand
• Geographic equality
Wednesday, 17 February 2010

6. How many people does it take to run a
1
2
3
8
h#p://www.flickr.com/photos/joeshlabotnik/551772802/
Wednesday, 17 February 2010

7. Presenter and moderator tasks
Answers topic questions
Highlights sentiment/
Concentrates on interaction salient points
Knows topic
Assists with technology
Answers technology questions
Timekeeper
Concentrates on presenting
Designs interactions
Wednesday, 17 February 2010

8. Presenter considerations
• Subject matter expert or trainer?
• Preparing your presenters
• Alternate formats
Wednesday, 17 February 2010

9. Moderator Responsibilities
• Focuses on the technology
• Creates a safe, positive learning environment
• Engage learners with content and each other
Wednesday, 17 February 2010

10. Par?cipant Orienta?on
What is the purpose of orientation?
h#p://www.flickr.com/photos/foxtongue/2657434642/
Wednesday, 17 February 2010

11. Designing for engagement
Learning through engagement
Engagement through activity
Activity through interaction
“but I have a big stick…”
Wednesday, 17 February 2010

12. Tips:
• How much content are you trying to cover?
• Allow time for people to get used to the technology
• Review key points regularly
• Refocus - use interaction to engage attention
• Add some energisers - how frequently?
• Create a run sheet - like a lesson plan
• Double check your timings
• Follow-up actions
• PS. Don’t expect people to read directions ;-)
Wednesday, 17 February 2010

13. Is there another way?
Offline way Webinar way
Wine tasting
Software demonstration
Brainstorming session
Wednesday, 17 February 2010

14. To webinar or not?
In what context would you use a webinar - or not?
To webinar Or NOT!
Wednesday, 17 February 2010

15. Summary:
• Cost effective, time efficient
• Geographic equality
• You need 2 people to run a webinar
• Design for participation
• Webinars should be part of overall strategy
Wednesday, 17 February 2010

16. Thank you!
http://www.flickr.com/photos/epioles/2339106622/
Wednesday, 17 February 2010