From Customer To Brand.Ann Miller

From Customer to Brand Ann Miller 707.784.1506 Fall 2008 otherannmiller.blogspot.com/

Building the brand Adapted from Designing Brand Identity Alina Wheeler logo look and feel messages we know who we are we know who our customers are

GIS meets marketing segmentation Who are our customers? What is our “open market”?

Relationships between population, customers & checkouts

Consumer spending as related to US average

Current customers and open market segments: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Library ,[object Object],[object Object],[object Object],[object Object],2008 2003 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Standards ,[object Object],[object Object],[object Object],[object Object]

Branded Touchpoints Website Newsletter

Branded Touchpoints: Collateral Flyer Bookmark

Branded Touchpoints: Collateral Rack card Yellow Pages Ad Brochure

Branded Touchpoints: Buildings

Targeting Boomers with an email re-launch ,[object Object],[object Object],[object Object]

55-65 yrs. -only age group with significant growth

Case study: How can we apply Web 2.0 to e-newsletters? ,[object Object],[object Object],[object Object],[object Object]

Invitation to Subscribe ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Evaluation: How’s it working? ,[object Object]

From Customer To Brand.Ann Miller

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