Marketing Public Health Through Social Media
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Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
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Marketing Public Health Through Social Media
- 1. Marketing Public Health Through Social Media NC Public Health Association Spring Educational Conference Angela Connor, Social Media Manager May 17, 2011
- 2. Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
- 3. Spheres of influence If you build it, will they come?
- 4. Today, I challenge you to… • Rethink your messaging • Become your own publisher • Find your audience. Go where they are. • Take the focus off of YOU • Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you • -Learn from others • -Apply to YouTube for Nonprofits (we’ll discuss this later) •
- 5. Today, I challenge you to… • Rethink your messaging • This is too much for a wall post. Facebook is not a press release service!!
- 6. Today, I challenge you to… • Rethink your messaging • Become your own publisher • Find your audience. Go where they are. • Take the focus off of YOU • Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you • -Learn from others • -Apply to YouTube for Nonprofits (we’ll discuss this later) •
- 7. Before you do ANYTHING…
- 8. What are your goals? • Change behaviors – move • Get noticed. More media people to action coverage • Drive home a specific issue • Prevention of chronic diseases • Raise awareness • Fan engagement and • Drive traffic to website/blog growth • Connect with a particular population
- 10. Salt Lake Valley Health Dept. Video Contest
- 11. Salt Lake Valley Health Dept. Video Contest
- 12. Tobacco Free Parks – Greensboro
- 13. Participate with People Serve with Content Engage Influencers Empower others
- 14. Participate with People Create real dialogue with your stakeholders
- 15. A few key points words about Facebook • Making the case – Engagement is a must for success • More than 500 million active users • 4,46,720 million North Carolinians (57% female, 43% male) • Facebook users share 30 billion pieces of content each month • Average user has 130 friends • Average user creates 90 pieces of content per month • Average user is connected to 80 community pages, groups and events • Facebook ads that link to Facebook content perform 50% better than ads to external websites
- 17. Make Your Content Engaging and Interesting
- 18. Empower Others
- 19. Social Media Training Now, let’s get a few things straight
- 20. Get Noticed Be Relevant Be Engaged Drive Results
- 21. Stay in Touch Angela Connor Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online.” Twitter: @communitygirl LinkedIn: LinkedIn.com/angelaconnor aconnor@capstrat.com 919-573-6307 Capstrat Insights: http://www.capstrat.com/insights/authors/angela- connor/