Having a Facebook page, Twitter account or maybe even a Pinterest account does not mean you have a social media strategy. From reputation management and media monitoring to engaging communication and collaboration, learn what the best businesses and organizations are doing to utilize social media that deliver measurable results. A fundamental social media strategy applies as much to your existing presence as it can with any future, super-shiny new social media sites. Learn how to measure and evaluate the impact of social media within the context of our fraternal niche.
Web & Social Media Analytics Previous Year Question Paper.pdf
Social Media Strategy at #FCA2012 [Fraternity Communications Association]
1. Social Media Strategy
For Fraternal Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity
39. 800 Million Unique Visitors
Each Month
3 Billion Hours Watched
Each Month
500 years of YouTube video are
watched every day on Facebook,
and over 700 YouTube videos
are shared on Twitter each minute
Source: YouTube, 2012
45. The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
46. My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.
54. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Real Life Action
Number of Posts Likes
Comments
Retweets
Sharing
Click Rates
Views
55. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics
56. SCAN THIS
hust0058.wordpress.com
andy@nicindy.org | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058