Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event. Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.

1. Social Media Strategy
For Social Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #nacamam

3. http://www.flickr.com/photos/38104469@N00/3899953986

4. http://www.flickr.com/photos/donzbop/359954316

5. From: Jess3.com

6. Awake
PCs, TVs,
Smartphones
Sleep
From: FastCompany

7. Not Shiny New Toys
Powerful Business
Applications

8. You Don’t Control Content
You Never Did

9. Social Media Is Work
http://www.flickr.com/photos/mr_gonzales/1296612658/

10. Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure

11. http://www.flickr.com/photos/dakotam/2668653161/

12. Listen
• Google.com/alerts
• SocialMention.com
• Search.Twitter.com

14. Strategy

15. Content Is King!

16. Learning in
5 Steps
In this order:
• Listen
• Create Content
• Engage Others
• Build Your Following
• Involve Your Fans

17. “Experiment personally,
apply professionally”
http://www.flickr.com/photos/bartzoni/5099168373

18. Social Organization
Growth Opportunities
• Blogs
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)

19. Blog

20. 1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)

22. Facebook

30. Twitter

32. 140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

33. visibletweets.com
Applications

35. @comcastcares
@twelpforce
@deltaassist
@dellcares

36. LinkedIn

40. YouTube

41. Millennials Are
Heavy Viewers Of Online Video
85% watch online video
monthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010

42. Check In

43. What is ?

46. Why Check In
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity

47. Badges

48. Campus Badges

49. The Case for Social
Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)

51. Insights

52. Google+

53. When Organization/Business
Pages Launch:
• Circles
– Ability to segment your communication!
• Hangout & Huddles
– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 10M+ in first month

55. Pictures

56. • Flickr
• Picasa
• Instagram
Instantaneous +1000 Words

57. My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.

58. Measure Impact

59. Google Analytics
Tracking Web Traffic
Tracking
Bit.Ly
Goo.Gl
Influence
Insights
Klout
Grader.com

60. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views

61. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics

62. SCAN THIS
hust0058@gmail.com | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058