Develop a social media strategy for to build bigger, more engaging campus activities and programs by tactically using social media before, during and after the event.
Presented by Andy Huston at the 2011 NACA Mid America Regional Meeting.
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#NACAMAM Social Media Strategy For Social Organizations
1. Social Media Strategy
For Social Organizations
Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
@hust0058 / @nicfraternity #nacamam
41. Millennials Are
Heavy Viewers Of Online Video
85% watch online video
monthly
Vs. 67% of all internet
users
Vs. 51% of adults 45 to 64
Source: eMarketer, 2010
46. Why Check In
•Become Mayor of the Venue
•Earn Badges
•Earn Points (Compete with Friends)
•Save Money with Specials
•Connect with Friends
•Serendipity
49. The Case for Social
Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
53. When Organization/Business
Pages Launch:
• Circles
– Ability to segment your communication!
• Hangout & Huddles
– Fireside Chats
– Focus Groups
– Task Force Meetings
Huge growth to 10M+ in first month
60. INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views
61. You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.
Erik Qualman
Author, Socialnomics
62. SCAN THIS
hust0058@gmail.com | @hust0058
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058