1. Introduction & Credentials

2. Firstwave Marketing is a highly driven
marketing company, dedicated to delivering
sustained long-term sales growth to clients, through
the effective use of tailored marketing solutions
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3. What we discovered
• Businesses are often limited in their in-house marketing skill set
• Management teams are busy dealing with their day-to-day
responsibilities to administer the numerous marketing support
agencies; creative, digital & social media, PR etc
• External agencies are often viewed as high cost whilst
providing limited tangible added value
• Businesses are participating in digital and social media,
because everyone else was…but there was (and still is) a lack
of strategy and integrated activity
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4. We offer something different
• We provide (and manage) all a company’s marketing
requirements under one roof
• Our strategic planning, activity execution, creative design
and campaign evaluation is all undertaken by ourselves
• When specialist skills are required, we use highly skilled
freelancers from our extensive repository
• Operate a highly flexible, cost-efficient business model
that is created to service your exact business requirements
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5. Our ethos
• We work closely with our clients, not as external consultants,
but as an integrated part of the business operation
• Passion, creativity & innovative are the 3 words that make
up our DNA
• Every client is unique, has unique challenges and therefore
requires a unique approach and bespoke service / solution
• Good is never enough for us!
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6. When you should use us
• Acquire new consumers / clients
• Increase sales from existing clients
• Enhance digital & social media presence
• Create a launch campaign for a new business, service or
product
• Overhaul branding and proposition
• Develop strategies for short, medium and long term growth
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7. What we do – core marketing function
Develop marketing strategy in-
line with business goals &
objective
Compile and proof Devise & implement marketing
external presentations and promotional initiatives
& documents
Attend external customer Design & manage
meetings on request digital media, inc.
website & social media
Keep abreast of Improve company’s
competitor activity proposition via creative
rebranding
Facilitate
‘brainstorming’
workshops / sessions
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8. How we operate
• We operate a highly flexible system according to your
exact requirement
• Many of our clients keep us on a monthly retainer which
provides an excellent level of marketing support and then
buy-in additional resources from us when projects and
campaigns have been indentified
• With additional projects we are able to manage whole
process from conception through to completion or simply
‘dip-in’ and manage a single element when called upon
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9. Companies we work with
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10. Rachel’s: full service marketing support
PR Digital Experiential / Events
400 pieces of quality coverage +23% e-CRM database members 250k product samples
+51% website traffic 2m audience across 12 events
New Product Launches Retailer Loyalty Cards / Coupons Social Media
600k targeted across Tesco & JS Launched in April ’10,
1000 distribution points
c8% redemption rates gained 4.5k fans
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11. Classico: awareness campaign for private sector
sponsorship contract
logo placement
T&Cs for free prize draw
print advertising stand build & design publicity
Result:
250 pre-event entries – all sent info packs
11 functions = £61k t/over (total investment of £12.5k) 11

12. Rachel’s: loyalty campaign (B2C)
promotional
packs printed
materials
press coverage
competition placement
website & eCRM
Result:
Bowl redemptions over 2.5x higher than anticipated
6m audience reach through PR 12

13. Txt2buy: tender presentation (B2B)
Result:
2 year exclusive contract gained with Maximuscle
Preferred SMS suppler for mobile campaigns
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14. Four London: business plan to gain investment
Result: High level of funding received.
Now successfully trading in Conduit Street, London
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15. Testimonials
Together we have developed a
The marketing expertise of Firstwave
3-year strategic growth plan,
Finally a consultancy that which has provided us with
continues to make a significant
actually puts their heart much needed direction &
contribution to the growth of my
and soul into other focus.
Events business. The campaigns to
people’s business – a help generate new business has
Anthony@ First Wealth
rare but invaluable proven successful, making my
attribute. investment payback over 5 times.
Richard@ Classico
Adam @ Squires Estates
When it comes to start –up Passionate, enthusiastic and
businesses, no one creates a delivers results, I would
more thorough & recommend Firstwave to
professional business plan. any business requiring
Bobby@ SSH marketing support.
Russell@ Cubed Space
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16. Fee structure
• At the initial meeting stage we discuss your business goals,
objectives and challenges
• We respond with a written proposal, recommending the most
productive way to provide the marketing support you need to
meet and exceed these targets
• The cost structure will be built uniquely for your business  designed
to provide maximum efficiency, flexibility and value for money
• When the success criteria of a project/campaign is being
evaluated, we are happy to agree a percentage of the fee
against the achievement of these targets – because we are
confident in our ability to deliver impressive ‘Returns On Investment’
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17. Benefits of using us
• Highly experienced in ensuring that companies adopt an
efficient marketing function
• Initiatives are uniquely geared to your business; both relevant
and motivating to your customers
• Straight talking, honest company who enjoy a collaborative
approach with clients
• Senior personnel involved on your business on a day to day
basis
• Passionate about achieving the goals of our clients
• Flexible cost structure delivers maximum impact for your
outlay
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18. Andrew Curzon
m: 07545 344 333
t: 020 8236 0073
e: andrew@firstwavem.co.uk