A general introduction to social media in tourism including a series of quick win tips to get new tourism businesses on the ladder. Presentation delivered to the Churc Tourism Network in Wales in Cardiff St Hilary's College
4. So what is social media? A category of websites Based on user participation Which people use to share..... Opinions, insights, experiences and perspectives with each other
6. Why should we get involved? There’s been a fundamental shift Our customers are playing elsewhere We need to play there too We need to be where they want us to be
7. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits
8. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits It will take 550 years to watch all the videos on YouTube 750m people viewed Wikipedia last year 77% of all active internet users read blogs Twitter has generated over 6 trillion tweets to date By the time I finish, over 1000 more hours of video added to You Tube 190 million people planned holidays on TripAdvisor this week!
12. I think... ...can change how people see you ...meets the demands of the market ...can give you a greatly enhanced presence online ...is free and effective! “ a traditional website is no longer enough” Social media....