A general introduction to social media in tourism including a series of quick win tips to get new tourism businesses on the ladder. Presentation delivered to the Churc Tourism Network in Wales in Cardiff St Hilary's College

1. Social media in tourism A presentation by Andrew Lloyd Hughes TruTourism Tru Tourism . com

2. Hands up who ... Knows what social media is? Has a Facebook account? Has a Twitter account? Has a blog?

3. So what is social media?

4. So what is social media? A category of websites Based on user participation Which people use to share..... Opinions, insights, experiences and perspectives with each other

5. Some examples...

6. Why should we get involved? There’s been a fundamental shift Our customers are playing elsewhere We need to play there too We need to be where they want us to be

7. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits

8. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits It will take 550 years to watch all the videos on YouTube 750m people viewed Wikipedia last year 77% of all active internet users read blogs Twitter has generated over 6 trillion tweets to date By the time I finish, over 1000 more hours of video added to You Tube 190 million people planned holidays on TripAdvisor this week!

9. Why should we get involved?

10. Why should we get involved...

12. I think... ...can change how people see you ...meets the demands of the market ...can give you a greatly enhanced presence online ...is free and effective! “ a traditional website is no longer enough” Social media....

13. A traditional website is no longer enough

14. Some quick wins...

15. 1. Show you’re connected!

16. 2. Join Linked-In

17. 3. Join or set up a group on Linked-In

18. 4. Set up a Wordpress blog

19. ....and research other blogs via Google

20. 5. Upload some images to Flickr

21. 6. Use flickr to find other images

22. 7. Use someone’s images on Flickr

23. 8. Learn how to search flickr effectively

24. 9. Understand how to select images

25. 10. Learn how to blog images on flickr

26. 11. Learn how to tweet your flickr post

27. The results are plain to see....

28. 12. Learn how to ‘favourite’ flickr images

29. 13....and how to use them positively!

30. 14. Show you’re connected by email

31. 15. ‘Listen’ to twitter, then jump in.

32. 16. Buy a Smart Phone

33. 17. Learn how to use FourSquare

34. 18. Add an incentive for FourSquare users

35. 19. Learn how to use Facebook Places...

36. ....regularly!

37. 20. Facebook. Learn how to be broad

38. 21. Understand and experiment with QR codes

39. ....on site......

40. ....or on leaflets.....

41. ...or anywhere else too......

42. Some NOT so quick wins...

43. Some NOT so quick wins...

44. Some NOT so quick wins...

45. Some NOT so quick wins...

46. Some NOT so quick wins...

47. Help! I don’t do phone numbers! Find me via social media... Linked-In is the best.

48. That’s it, the end.

49. Time for Discussion?