1. Ad's Gone Mobile
Advertise on Mobile for Best Results
By: Andrew Wells

2. Do consumers use the
mobile web?
Mobile advertising is a rapidly growing sector providing
brands, agencies and marketers the opportunity to connect
with consumers on a device they have with them at all times.
Mobile marketing has the ability to integrate with cross-media
campaign plans:
TV
Print
Radio
Online
Direct Mail
In the past year, time spent on the mobile Internet has increased
54 percent- Yahoo Mobile Modes

3. Mobile Modes

4. How do these modes
optimize mobile ad’s?
Ad Recall and engagement is highest in the shopping
mode
Offers an opportunity to introduce consumers to new
relevant products while on the go
Mange and navigate modes
Offers high engagement for ads pertinent to the task at
hand
Inform and entertain modes
High ad recall rates, but [entertain] germane to the
surrounding context

5. Pew Research Centers Case Study
“Younger consumers are more likely to use their mobile
phones to research a product while in a store or to call a
friend, the survey found.
63% of those between 18 and 29 years old did so
59% of those between 30 and 49 years old.
As age increased, the percentage decreased. Only 36% of
those between 50 and 64 and 24% of those older than 65
used their mobile phones in stores.”
-www.internetRetailer.com

6. What’s to take away?
Invest in Mobile Marketing!
“Findings show that the growing availability of
smartphones and other mobile devices has
dramatically changed the shopping experience” Aaron
W. Smith, Sr. Research Specialist

7. Mobile Marketing
Allows you consistent and direct contact with
customers, enabling you to establish long term
relationships
Mobile advertisements are easy to create, provide
you with rich media options and are inexpensive.
Try it out using Google’s mobile advertising platform:
http://www.google.com/ads/mobile/advertisers/
There is no need to use paper!
Going paperless is a step in the right direction toward
becoming a green business
Looks appealing to some customers