Google Plus can deliver many benefits to your SEO strategy and this slideshare explores ten ways it can improve your SEO performance. It also explores the increasing trend of social media optimisation (SMO) of SEO and various social signals that Google uses to determine authority.

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17/07/2013 1Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com
10 Ways Google+
Will Improve Your
SEO Performance
Steve Rayson www.anderspink.com

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17/07/2013 2Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com
1.
G+ content treated as a
web page
It is indexed, gains page
rank and appears in
search results.

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2.
G+ content captures
SERP real estate.
Your G+ content can help
dominate page results.

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3.
G+ content has sticking
power.
It stays around, gains
page rank and can stay
in results indefinitely.

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4.
G+ authorship provides
you with higher profile
search results.

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5.
G+ authorship helps
provide authority and
better SEO performance.
“over a broad sample of bloggers with
G+ profiles, those who use Google
authorship tend to average a full Page
Rank higher than those who do not.”
Mark Traphagen

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6.
G+ provides social
signals that help the
Social Media
Optimisation (SMO) of
your content.
Interaction with high
authority people is key.

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7.
Social signals and SMO
are key future trends.
“social signals provide a much
better way of filtering out the noise
and improving the quality of search
results”
Joshua Berg

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8.
G+ featured links pass
page rank to your
content.
Note: only featured links pass page
rank.

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9.
Links from regular web
pages pass page rank in
the reverse direction back
to G+ pages and posts.

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17/07/2013 11Steve Rayson www.anderspink.comSteve Rayson www.anderspink.com
10.
Hashtags connect every
post to a search on the
platform.

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Thank you
More Reading
Ten ways G+ will improve your SEO
The SMO of SEO