1. Audience research:
% of ABC1 Profile
Median age
Q
54,7% males
45,3% females
51%
15-24 (56.1%)
Price
£ 3.90
Reader profile
Well educated –
working full time &
full time students
Gender ratio
Spin
61% males
39% females
NA
22-29(40%)
25-34 (39%)
£ 4.50 in UK,
$ 3.99
NA
NME
73% males
27 % females
73 %
17-30, median age is
25
£ 2.20
Well educated –
working full time
(34%), working part
time (18%) & full
time students (26%)
NME
On average, NME readers spend per year:
£152 on footwear
£532 on clothes
£66 on DVD`s
£170 on digital cameras
£1229 on music equipment
Other facts:
On average they spend 19 hours per week on the Internet
Buy up to 5 DVD`s per year
94% use the Internet
76% have broadband
84% receive digital TV or satellite signals
59% agree they like to keep up with the latest technologies
62% read at least 3 out 4 issues
49% have been reading NME for the least 3 years
84% think the magazine gives them what they want spending an average of 46 minutes
reading each issue
NME readers are entertainment enthusiasts:
80% of NME readers feel that music is an important part of their lives
79% of the NME readers like to listen to new bands
63% specially choose to listen to indie/guitar bands
49% specially choose to listen to live bands in studio
52% are interested in taking a musical course/qualification
Concerts and life events:
77% of NME readers have been to at least one pop/rock concert in 2007
Over half of adults agree that you can’t beat the atmosphere of a live performance and 41%
believe a live performance is more exciting and entertaining than watching it on TV
70% of gig-goers went for the atmosphere as much as the music
55% of gig-goers went after buying recorded music of the artist

2. 54% of gig-goers went because of the location
53% of gig-goers went because they had a positive past experience
The flourishing music scene:
Average expenditure on-site: £ 402
Average expenditure off-site: £ 368
Live music market estimated at £743 million in 2007
Q
Q audience don’t define themselves by the music they listen to. Music is an important
passion, but their love of music will never be to the detriment of their other passions, such as
film, sport and comedy.
Spin
This information was unavailable, but I think Spin readers are passionate about music. They
like to go to festivals and the cover I analysed suggests that it is a magazine for the
indie/alternative genre, but after looking through the other pages I found out it is
rock/alternative. I will suggest that their audience like not that famous bands and artists, and
enjoy finding new music to listen to. They also seem to be interested in fashion and even play
a instrument.