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Dr. Luna Khirfan

                       CUMERC, Visiting Fellow 2011
                            Assistant Professor
                 The University of Waterloo, Ontario, Canada

© Luna Khirfan
© Luna Khirfan
1.  High Fixed Costs
           ¨    Tools                      ¨    Strategies
                 ¡    Marketing                  ¡    Unique Selling Preposition
                 ¡    Infrastructure             ¡    Place-as-Product
                 ¡    Urban design               ¡    Historic Preservation


                               Consequences
                                  •  Prioritizing the economy
                                  •  Prioritizing tourists needs
                                  •  Excluding local reisdents
© Luna Khirfan
2.  Global Demand / Local Products
                 ¨    Tools                         ¨    Strategies
                       ¡    Disneyfication                ¡    Homogenization
                             ú  Standardization
                             ú  Quality control

                       ¡    Legitimization                ¡    Commodification
                                                           ¡    Staging

                                       Consequences
                                  •  Deterioration of tourist experience
                                  •  Disapproval & alienation of locals
                                  •  Loss of distinctiveness
                                  •  Threat to sustainability
© Luna Khirfan
© Luna Khirfan
Current Planning
                                   Place-as-Product
                                       Planners
                               Unique Selling Proposition
                                            =
                                    Distinctiveness
            Place experience           • Planning?
                                    • Sustainability?
                 Residents
                                       Practice
        • Needs & interests                             Place experience
        • Choices                                           Tourists
        • Empowerment
                                                    Distinctive cultural
                  Reality                               experience
                                                            Theory
© Luna Khirfan
© Luna Khirfan
Aleppo




© Luna Khirfan
© Luna Khirfan
World Heritage List
          Selection Criteria
     Criterion                        Criterion details
           iii   Unique testimony to a cultural tradition / civilization



           iv    Outstanding example that illustrates a significant
                 historical stage




© Luna Khirfan
© Luna Khirfan
Sampling & Recruitment
                                 Local residents
                                    •  Live / work
                                    •  Every 10th unit
                                    •  In person




                                      3 groups of
                                     respondents

         Foreign tourists                                Planners
           •  > 1 year                                         •  Planning
           •  English-speaking                                 •  Implementation
           •  In person                                        •  Pre-contacted
                                                               •  In-person

© Luna Khirfan
Participants

                  Planners 8      In-depth interviews



                       Tourists     41   Structured interviews


                                                 Structured interviews
                               Residents 36




© Luna Khirfan
Residents   Tourists   Planners   Place

         Tactics
    Qualitative   Interviews                  X           X          X
                  Observations                X           X                    X
                  Participant-determined      X                      X
                  Open-ended                  X           X          X
                  Text, images, crafts        X                                X
                  Cognitive mapping           X           X          X
                  Verbal descriptions         X           X          X
                  Documents & archives                               X         X
    Correlational Survey                      X           X
                  Close-ended                 X           X
                  Score-oriented              X           X
© Luna Khirfan
© Luna Khirfan
The Project for the Rehabilitation
           of the Old City of Aleppo




© Luna Khirfan    http://www.gtz-aleppo.org/urban_management.htm
Objectives
         ¨      Social sustainability
         ¨      Residents’ quality of life

                     “… we gave as all of our objectives to the
                     living conditions and not strictly for tourism
                     purposes, so we thought that once it is
                     comfortable to live here people will stay
                     here and it will become a vital place, a vivid
                     place, a living place and becomes good,
                     interesting for tourism”
                     Aleppo planner


© Luna Khirfan
Strategy
          ¨     Urban design
          ¨     Historic preservation




© Luna Khirfan
Documentation
           ¨    Geographic Information Systems (GIS)




            Existing                         Proposed
© Luna Khirfan                      Source: Development Plan, Old City Directorate, Aleppo
Tools
         ¨      Regulations
                 ¡    Land use & zoning
                 ¡    Building codes

                  “A strict policy of control”




© Luna Khirfan
Tools
          ¨     Standardization




© Luna Khirfan
Tools
           ¨    Infrastructure

    “The first step to execute
    the project’s works in the
    Old City was changing the
    infrastructure.”
    Aleppo planner


    “In my personal opinion, the change of the infrastructure in the Old
    City was the best thing that took place … the sewerage network
    and the water network that were changed and of course some
    maintenance of the streets.” Aleppo planner


© Luna Khirfan
© Luna Khirfan
© Luna Khirfan
Local residents’ needs
                 Local residents are able to include their needs
                 in the historic preservation and tourism
                 development projects

             Agree /               Neutral     Strongly disagree /
             Strongly agree                    Disagree
             8.8%                  0           91.2%




                          Aleppo s
                  Economic activities

© Luna Khirfan
Local residents’ interests
                 Level of local authority sharing

                   Did you participate in the project in any way?

                              No                Yes

                              86%               14%


                               Digging went on for months.
                              They came, dug, and left,
                              without asking anyone …
                              Aleppo resident

© Luna Khirfan
Planners’ interpretation of what
      participation is…
    “…we started to build data that is specific to the Old City on
    the basis of local residents’ perceptions to a level you might
    say 60% technical analyses… the stone … the structure… the
    infrastructure…

    …they are the ones living in the Old City and know where the
    blockage happens and know where all issues are….


    …you are unable to build data that is if you don’t take this
    information from them this thing will cost you much more
    time.” Aleppo planner
© Luna Khirfan
© Luna Khirfan
Struggles
    ¨    Displacement




   “The trend that is documented was that the
   Action Areas of the project are the areas
   that witnessed the heaviest exchange of
   property rights in 2002 and… the heaviest in
   Bab Qinnasrin and Jdeideh and continues to
   be so.” Aleppo planner


© Luna Khirfan
Struggles
    ¨    Tourism gentrification




                 “…and most of the real estate being exchanged is
                 being exchanged for tourist purposes.” Aleppo planner

© Luna Khirfan
Struggles
    ¨    Socio-economic exclusion




     Planners    Discount tourism     Resisting tourism development

     Residents   Interested in tourism Excluded from tourism benefits
© Luna Khirfan
Struggles
    ¨    Socio-economic exclusion

       “…one of the things that seem to be worrisome over the
       long run is that by providing supply side rather than
       demand side subsidies or than supporting the
       rehabilitation process, [planners] have pushed the lower
       end users of the spectrum in favor of people who can
       afford to speculate in those properties…” Aleppo planner




© Luna Khirfan
Struggles
    q  Loss     of distinctiveness –homogenization




© Luna Khirfan
Struggles
    q  Threat to physical sustainability
         – homogenization




© Luna Khirfan
Local
    participation     Needs
                                       Identities
    Residents as a    Technocrats      Homogenization:
    data resource     assess needs     standardization &
                                       quality control
    Selectivity “by   No response to   Suppressing local
    invitation”       local needs      identities


    Informing not     Supply-side
    empowering        development
                                         Choices
    Intermittent                         Minimal choices
    engagement


© Luna Khirfan
Levels of participation
                 8. Citizen control

                 7. Delegated power    Citizen power

                 6. Partnership

                 5. Placation

                 4. Consultation         Tokenism

    Aleppo       3. Informing

                 2. Therapy
                                      Nonparticipation
                 1. Manipulation
© Luna Khirfan
Current Planning
                                   Place-as-Product
                                       Planners
                               Unique Selling Proposition
                                            =
                                    Distinctiveness
            Place experience           • Planning?
                                    • Sustainability?
                 Residents
                                       Practice
        • Needs & interests                             Place experience
        • Choices                                           Tourists
        • Empowerment
                                                    Distinctive cultural
                  Reality                               experience
                                                            Theory
© Luna Khirfan
Proposed Model
                                     Means
                             Collaborative Planning

                                Preserves
                                   •  Balancing needs
                                    •  Local identities
                                                           Tourists
                 Residents               •  Choices       Distinctive
                 Inclusion
                                 the life                   Place
                                                          Experience
                                  within
                                      Planners
                                  Place-as-Product
                             Unique Selling Preposition
                                Urban rehabilitation
© Luna Khirfan
© Luna Khirfan

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From Documentation to Policy Making: managing Old Aleppo’s Built Heritage

  • 1. Dr. Luna Khirfan CUMERC, Visiting Fellow 2011 Assistant Professor The University of Waterloo, Ontario, Canada © Luna Khirfan
  • 3. 1.  High Fixed Costs ¨  Tools ¨  Strategies ¡  Marketing ¡  Unique Selling Preposition ¡  Infrastructure ¡  Place-as-Product ¡  Urban design ¡  Historic Preservation Consequences •  Prioritizing the economy •  Prioritizing tourists needs •  Excluding local reisdents © Luna Khirfan
  • 4. 2.  Global Demand / Local Products ¨  Tools ¨  Strategies ¡  Disneyfication ¡  Homogenization ú  Standardization ú  Quality control ¡  Legitimization ¡  Commodification ¡  Staging Consequences •  Deterioration of tourist experience •  Disapproval & alienation of locals •  Loss of distinctiveness •  Threat to sustainability © Luna Khirfan
  • 6. Current Planning Place-as-Product Planners Unique Selling Proposition = Distinctiveness Place experience • Planning? • Sustainability? Residents Practice • Needs & interests Place experience • Choices Tourists • Empowerment Distinctive cultural Reality experience Theory © Luna Khirfan
  • 10. World Heritage List Selection Criteria Criterion Criterion details iii Unique testimony to a cultural tradition / civilization iv Outstanding example that illustrates a significant historical stage © Luna Khirfan
  • 12. Sampling & Recruitment Local residents •  Live / work •  Every 10th unit •  In person 3 groups of respondents Foreign tourists Planners •  > 1 year •  Planning •  English-speaking •  Implementation •  In person •  Pre-contacted •  In-person © Luna Khirfan
  • 13. Participants Planners 8 In-depth interviews Tourists 41 Structured interviews Structured interviews Residents 36 © Luna Khirfan
  • 14. Residents Tourists Planners Place Tactics Qualitative Interviews X X X Observations X X X Participant-determined X X Open-ended X X X Text, images, crafts X X Cognitive mapping X X X Verbal descriptions X X X Documents & archives X X Correlational Survey X X Close-ended X X Score-oriented X X © Luna Khirfan
  • 16. The Project for the Rehabilitation of the Old City of Aleppo © Luna Khirfan http://www.gtz-aleppo.org/urban_management.htm
  • 17. Objectives ¨  Social sustainability ¨  Residents’ quality of life “… we gave as all of our objectives to the living conditions and not strictly for tourism purposes, so we thought that once it is comfortable to live here people will stay here and it will become a vital place, a vivid place, a living place and becomes good, interesting for tourism” Aleppo planner © Luna Khirfan
  • 18. Strategy ¨  Urban design ¨  Historic preservation © Luna Khirfan
  • 19. Documentation ¨  Geographic Information Systems (GIS) Existing Proposed © Luna Khirfan Source: Development Plan, Old City Directorate, Aleppo
  • 20. Tools ¨  Regulations ¡  Land use & zoning ¡  Building codes “A strict policy of control” © Luna Khirfan
  • 21. Tools ¨  Standardization © Luna Khirfan
  • 22. Tools ¨  Infrastructure “The first step to execute the project’s works in the Old City was changing the infrastructure.” Aleppo planner “In my personal opinion, the change of the infrastructure in the Old City was the best thing that took place … the sewerage network and the water network that were changed and of course some maintenance of the streets.” Aleppo planner © Luna Khirfan
  • 25. Local residents’ needs Local residents are able to include their needs in the historic preservation and tourism development projects Agree / Neutral Strongly disagree / Strongly agree Disagree 8.8% 0 91.2% Aleppo s Economic activities © Luna Khirfan
  • 26. Local residents’ interests Level of local authority sharing Did you participate in the project in any way? No Yes 86% 14% Digging went on for months. They came, dug, and left, without asking anyone … Aleppo resident © Luna Khirfan
  • 27. Planners’ interpretation of what participation is… “…we started to build data that is specific to the Old City on the basis of local residents’ perceptions to a level you might say 60% technical analyses… the stone … the structure… the infrastructure… …they are the ones living in the Old City and know where the blockage happens and know where all issues are…. …you are unable to build data that is if you don’t take this information from them this thing will cost you much more time.” Aleppo planner © Luna Khirfan
  • 29. Struggles ¨  Displacement “The trend that is documented was that the Action Areas of the project are the areas that witnessed the heaviest exchange of property rights in 2002 and… the heaviest in Bab Qinnasrin and Jdeideh and continues to be so.” Aleppo planner © Luna Khirfan
  • 30. Struggles ¨  Tourism gentrification “…and most of the real estate being exchanged is being exchanged for tourist purposes.” Aleppo planner © Luna Khirfan
  • 31. Struggles ¨  Socio-economic exclusion Planners Discount tourism Resisting tourism development Residents Interested in tourism Excluded from tourism benefits © Luna Khirfan
  • 32. Struggles ¨  Socio-economic exclusion “…one of the things that seem to be worrisome over the long run is that by providing supply side rather than demand side subsidies or than supporting the rehabilitation process, [planners] have pushed the lower end users of the spectrum in favor of people who can afford to speculate in those properties…” Aleppo planner © Luna Khirfan
  • 33. Struggles q  Loss of distinctiveness –homogenization © Luna Khirfan
  • 34. Struggles q  Threat to physical sustainability – homogenization © Luna Khirfan
  • 35. Local participation Needs Identities Residents as a Technocrats Homogenization: data resource assess needs standardization & quality control Selectivity “by No response to Suppressing local invitation” local needs identities Informing not Supply-side empowering development Choices Intermittent Minimal choices engagement © Luna Khirfan
  • 36. Levels of participation 8. Citizen control 7. Delegated power Citizen power 6. Partnership 5. Placation 4. Consultation Tokenism Aleppo 3. Informing 2. Therapy Nonparticipation 1. Manipulation © Luna Khirfan
  • 37. Current Planning Place-as-Product Planners Unique Selling Proposition = Distinctiveness Place experience • Planning? • Sustainability? Residents Practice • Needs & interests Place experience • Choices Tourists • Empowerment Distinctive cultural Reality experience Theory © Luna Khirfan
  • 38. Proposed Model Means Collaborative Planning Preserves •  Balancing needs •  Local identities Tourists Residents •  Choices Distinctive Inclusion the life Place Experience within Planners Place-as-Product Unique Selling Preposition Urban rehabilitation © Luna Khirfan