AWS Customer Presentation-Redefining the Relationship Between Game Maker and Game Player

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Amazon Web Services

Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.

Technologie Unterhaltung & Humor

www.swrve.com

Redefining the Relationship
between Game Maker and Game Player

Steve Collins
CTO Swrve
steve@swrve.com

© 2012 Swrve New Media Inc.

Swrve Platform

Configuration Inventory Segmentation &
Management Management Personalization Split Testing

Events & Flow Metrics
Analysis

© 2012 Swrve New Media Inc.

© 2012 Swrve New Media Inc.

AWS Services

 S3: scalable, reliable data warehouse
 Route53, ELB: scalable, reliable, fast
failover, HTTPS, REST, DNS
 EC2, EBS: web servers (Rails, Jetty), event processors
(Java, C++), services
 RDS: managed mySQL, snapshots, read-replicas
 EMR: on-demand, ad-hoc data mining
 CloudWatch: monitoring, alerting

© 2012 Swrve New Media Inc.

Game Production

Greenlight

Pre- Focus

Ship
Concept Development Dev. QA DLC
Production Test

18 - 36 months

© 2012 Swrve New Media Inc.

Game Service

Tune Tune Tune Tune
LAUNCH

Update

Update

Update

Update
Design Dev. Beta
Dev Dev Dev Dev

3 - 6 months
Game Service
Minimum Viable Product

© 2012 Swrve New Media Inc.

Understand
Metrics -> Analytics -> Insight

Test Hypotheses
Data driven

Take action
Iterate, fail-fast

© 2012 Swrve New Media Inc.

Segmenting

© 2012 Swrve New Media Inc.

Player Attributes

Player progression

Gameplay Purchasing Flow

© 2012 Swrve New Media Inc.

Holistic Game View
Primar y Secondar y Tert iar y

Gameplay
Tutorial Friends
Sessions Shop Flow
Promotions Support
Characters Email
Purchases UI response
Forums
Equipping Referral
Cross Game
Level progress Ad CTR
Boosts Chat

! "#$%
&'( #) "'*) %
+, - .#%

© 2012 Swrve New Media Inc.

© 2012 Swrve New Media Inc.
REAL-TIME PERSONALIZATION, TUNING & TESTING

Configuration

© 2012 Swrve New Media Inc.

Resource Management

Resource / Configuration
Inventory Management Editing

© 2012 Swrve New Media Inc.

Sessions
Session 1 Session 2 Session 3

2 days 12 days

V2.3 V2.4

Build
CDN
Game Server

© 2012 Swrve New Media Inc.

Testing

© 2012 Swrve New Media Inc.

Split Test Measure Choose Deploy

© 2012 Swrve New Media Inc.

What to test?

UI Layout
Economy
Virtual Items Variables

© 2012 Swrve New Media Inc.

Select item to test Define test features

Monitor results &
Take Actions

Create variations

© 2012 Swrve New Media Inc.
REAL-TIME PERSONALIZATION, TUNING & TESTING

AWS Benefits

 Scaling: instantly provision instances / roles
 Staging / Deployment: replicate entire stack
temporarily and soak test against live data
 Maintenance: comprehensive APIs, CloudWatch alerts
and monitors, detailed billing
 Support: highly available and helpful, architecture
reviews / input

© 2012 Swrve New Media Inc.

Thanks!

Steve Collins
steve@swrve.com
www.swrve.com
@stevec64

"Planet Cute" art by Daniel Cook (Lostgarden.com)
Gun art content by Ocean’s Dream © 2012 Swrve New Media Inc.

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Con l'approccio tradizionale al mondo IT per molti anni è stato difficile implementare tecniche di DevOps, che finora spesso hanno previsto attività manuali portando di tanto in tanto a dei downtime degli applicativi interrompendo l'operatività dell'utente. Con l'avvento del cloud, le tecniche di DevOps sono ormai a portata di tutti a basso costo per qualsiasi genere di workload, garantendo maggiore affidabilità del sistema e risultando in dei significativi miglioramenti della business continuity. AWS mette a disposizione AWS OpsWork come strumento di Configuration Management che mira ad automatizzare e semplificare la gestione e i deployment delle istanze EC2 per mezzo di workload Chef e Puppet. Scopri come sfruttare AWS OpsWork a garanzia e affidabilità del tuo applicativo installato su Instanze EC2.

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Vuoi conoscere le opzioni per eseguire Microsoft Active Directory su AWS? Quando si spostano carichi di lavoro Microsoft in AWS, è importante considerare come distribuire Microsoft Active Directory per supportare la gestione, l'autenticazione e l'autorizzazione dei criteri di gruppo. In questa sessione, discuteremo le opzioni per la distribuzione di Microsoft Active Directory su AWS, incluso AWS Directory Service per Microsoft Active Directory e la distribuzione di Active Directory su Windows su Amazon Elastic Compute Cloud (Amazon EC2). Trattiamo argomenti quali l'integrazione del tuo ambiente Microsoft Active Directory locale nel cloud e l'utilizzo di applicazioni SaaS, come Office 365, con AWS Single Sign-On.

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Microsoft Active Directory su AWS per supportare i tuoi Windows Workloads

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Computer Vision con AWS

Computer Vision con AWS

Amazon Web Services

Amazon Web Services e VMware organizzano un evento virtuale gratuito il prossimo mercoledì 14 Ottobre dalle 12:00 alle 13:00 dedicato a VMware Cloud ™ on AWS, il servizio on demand che consente di eseguire applicazioni in ambienti cloud basati su VMware vSphere® e di accedere ad una vasta gamma di servizi AWS, sfruttando a pieno le potenzialità del cloud AWS e tutelando gli investimenti VMware esistenti. Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi. La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali.

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Molte aziende oggi, costruiscono applicazioni con funzionalità di tipo ledger ad esempio per verificare lo storico di accrediti o addebiti nelle transazioni bancarie o ancora per tenere traccia del flusso supply chain dei propri prodotti. Alla base di queste soluzioni ci sono i database ledger che permettono di avere un log delle transazioni trasparente, immutabile e crittograficamente verificabile, ma sono strumenti complessi e onerosi da gestire. Amazon QLDB elimina la necessità di costruire sistemi personalizzati e complessi fornendo un database ledger serverless completamente gestito. In questa sessione scopriremo come realizzare un'applicazione serverless completa che utilizzi le funzionalità di QLDB.

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Con l’ascesa delle architetture di microservizi e delle ricche applicazioni mobili e Web, le API sono più importanti che mai per offrire agli utenti finali una user experience eccezionale. In questa sessione impareremo come affrontare le moderne sfide di progettazione delle API con GraphQL, un linguaggio di query API open source utilizzato da Facebook, Amazon e altro e come utilizzare AWS AppSync, un servizio GraphQL serverless gestito su AWS. Approfondiremo diversi scenari, comprendendo come AppSync può aiutare a risolvere questi casi d’uso creando API moderne con funzionalità di aggiornamento dati in tempo reale e offline. Inoltre, impareremo come Sky Italia utilizza AWS AppSync per fornire aggiornamenti sportivi in tempo reale agli utenti del proprio portale web.

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Molte organizzazioni sfruttano i vantaggi del cloud migrando i propri carichi di lavoro Oracle e assicurandosi notevoli vantaggi in termini di agilità ed efficienza dei costi. La migrazione di questi carichi di lavoro, può creare complessità durante la modernizzazione e il refactoring delle applicazioni e a questo si possono aggiungere rischi di prestazione che possono essere introdotti quando si spostano le applicazioni dai data center locali. In queste slide, gli esperti AWS e VMware presentano semplici e pratici accorgimenti per facilitare e semplificare la migrazione dei carichi di lavoro Oracle accelerando la trasformazione verso il cloud, approfondiranno l’architettura e dimostreranno come sfruttare a pieno le potenzialità di VMware Cloud ™ on AWS.

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With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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1. www.swrve.com Redefining the Relationship between Game Maker and Game Player Steve Collins CTO Swrve steve@swrve.com © 2012 Swrve New Media Inc.

2. Swrve Platform Configuration Inventory Segmentation & Management Management Personalization Split Testing Events & Flow Metrics Analysis © 2012 Swrve New Media Inc.

3. © 2012 Swrve New Media Inc.

4. AWS Services  S3: scalable, reliable data warehouse  Route53, ELB: scalable, reliable, fast failover, HTTPS, REST, DNS  EC2, EBS: web servers (Rails, Jetty), event processors (Java, C++), services  RDS: managed mySQL, snapshots, read-replicas  EMR: on-demand, ad-hoc data mining  CloudWatch: monitoring, alerting © 2012 Swrve New Media Inc.

5. Game Production Greenlight Pre- Focus Ship Concept Development Dev. QA DLC Production Test 18 - 36 months © 2012 Swrve New Media Inc.

6. Game Service Tune Tune Tune Tune LAUNCH Update Update Update Update Design Dev. Beta Dev Dev Dev Dev 3 - 6 months Game Service Minimum Viable Product © 2012 Swrve New Media Inc.

7. Understand Metrics -> Analytics -> Insight Test Hypotheses Data driven Take action Iterate, fail-fast © 2012 Swrve New Media Inc.

8. Segmenting © 2012 Swrve New Media Inc.

9. Player Attributes Player progression Gameplay Purchasing Flow © 2012 Swrve New Media Inc.

10. Holistic Game View Primar y Secondar y Tert iar y Gameplay Tutorial Friends Sessions Shop Flow Promotions Support Characters Email Purchases UI response Forums Equipping Referral Cross Game Level progress Ad CTR Boosts Chat ! "#$% &'( #) "'*) % +, - .#% © 2012 Swrve New Media Inc.

11. © 2012 Swrve New Media Inc. REAL-TIME PERSONALIZATION, TUNING & TESTING

12. Configuration © 2012 Swrve New Media Inc.

13. Resource Management Resource / Configuration Inventory Management Editing © 2012 Swrve New Media Inc.

14. Sessions Session 1 Session 2 Session 3 2 days 12 days V2.3 V2.4 Build CDN Game Server © 2012 Swrve New Media Inc.

15. Testing © 2012 Swrve New Media Inc.

16. Split Test Measure Choose Deploy © 2012 Swrve New Media Inc.

17. What to test? UI Layout Economy Virtual Items Variables © 2012 Swrve New Media Inc.

18. Select item to test Define test features Monitor results & Take Actions Create variations © 2012 Swrve New Media Inc. REAL-TIME PERSONALIZATION, TUNING & TESTING

19. AWS Benefits  Scaling: instantly provision instances / roles  Staging / Deployment: replicate entire stack temporarily and soak test against live data  Maintenance: comprehensive APIs, CloudWatch alerts and monitors, detailed billing  Support: highly available and helpful, architecture reviews / input © 2012 Swrve New Media Inc.

20. Thanks! Steve Collins steve@swrve.com www.swrve.com @stevec64 "Planet Cute" art by Daniel Cook (Lostgarden.com) Gun art content by Ocean’s Dream © 2012 Swrve New Media Inc.