Soa204 Kawasaki Final
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SOA track keynote - with S3Edge 3 tier RTVS application demo
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Soa204 Kawasaki Final
- 2. Burley Kawasaki Director Microsoft Corporation Session Code: SOA204
- 3. Evolution of .NET .NET Framework 4 Visual Studio 2010 ASP.NET MVC .NET Framework 3.5 Visual Studio 2008 ASP.NET AJAX .NET Framework 2.0 Visual Studio 2005 .NET Framework 3.0 .NET Framework 1.1 Microsoft®StudioFramework 1.0 Visual .NET .NET 2003 Microsoft Visual Studio® .NET 2002 2003 2005 2006 2007 Future
- 4. Dualing Forces Keep the business running without disruption Stretch your IT Change at the budgets – do more speed of business with less Respond to Protect your competitive existing applications threats or and skills regulation Take advantage of latest technology innovation
- 5. Platform Evolution Application Environments
- 6. Microsoft Developer Platform Application Environments RIA Meta Rich Services UX data UX Web Data Identity Workflow UX Common Tools Common Language Runtime Platform
- 7. Microsoft Developer Platform Application Environments RIA Meta Rich Services UX data UX Web Data Identity Workflow UX Common Tools Common Language Runtime Platform ERP Finance Inventory CRM Operations Apps Existing Partners & Applications Customers Cloud SQL Server Oracle SQL Server Oracle DB DB2 Infrastructure Windows Solaris Windows Unix Z/OS
- 9. Client Frameworks Use your favorite .NET Windows and 1. Deliver Innovative User Robust support for Touch and Multi- Host WPF independent 2D/3D Resolutioncontrols in a language Interfaces Touch app experience Forms user and vice-versa graphics, animation, audio/video, mix both markup / code-behind tex 60+ high-quality, fully skinnable and 2. Developer Productivity Support for Windows7 taskbar Seamlessly mix managed and and t, documents, data visualization customizable out-of-the-box controls 3. Leverage Existing Code common acceleration unmanaged API Hardwaredialogscalls Pre-builtfor the Microsoft Office Base and Skill Set Support existing for layout of .NET Leverage controls knowledge infields, Scalability to different form factors validation, updating and paging 4. Rich Windows 7 / Office “Ribbon” user interface Framework, tools and languages WPF continuum with Silverlight support Client Tools Community Windows XP Visual Studio MSDN WPF Developer Windows Vista Expression Blend Center Windows 7
- 10. Browser Frameworks Fully programmable .NET RIA Rich end-user experiences across all 1. Complete AJAX Build a over your HTML page Controlcomplete data driven website development environment framework directly browsers markup and your data of concerns popular fromseparation model Model/template Driven HD (720p+) playback,ofdata sources native Powerful built-in AJAX enabled 2. Access wide variety Enhanced testabilityof your Web H.264/Advanced Audio Coding (AAC) Development through app and Test and Entity Framework controls LINQDriven Development Audio, live and Smooth Streaming 3. Data-driven web sites Supports both usercontrols such as Rich set of built-in controls and Master pages, client-side and server- Runtimes target Windows, Mac OS 4. Rich Internet ListView and DataPager templates enforce side programming consistency X, and Linux Applications (RIA) Servers Tools Community Web Platform Installer Windows Server Visual Web Developer Web App Gallery Internet Information Server Expression Web www.asp.net SQL Server Expression Blend www.silverlight.net
- 11. Phone Frameworks WCF provides connectivity to Familiar tools for development w/ Rich apps using web technologies IE Mobile 6 delivers improved 1. Rapid developer services across the enterprise or (HTML, CSS, AJAX, emulation fidelity (full desktop rendering) full debugging and JavaScript) productivity online cloud services Write appsScript and AJAX support 2. Connected LOB Full access in managed code with Enhanced to ActiveX controls LINQ gives access to databases, XML applications available VB (Jscript v5.7) or device Visual C#,on the native code (C++) data, and in-memory objects Support for both Windows Mobile 3. Improved User Based on emerging W3C standard Touch and gesture support – pan ADO.NET support including the SQL Experience for Windows Embedded CE devices support, multiple applications andmobile widget zoom levels Server Mobile data provider 4. Mobile Widgets Servers Tools Community Visual Studio SQL Server Compact 3.5 Windows Marketplace Emulator, SDK Tools System Center Mobile for Mobile Mobile Client Software Device Manager Developer Portal Factory
- 12. Server Frameworks Windows Communication Foundation Windows Workflow Foundation ADO.NET Entity Framework Framework for secure databasefor Unprecedented workload reliable Raises abstraction for andsize, Programming model and tools 1. Secure, Reliable Web scalability, availability and reliability programming workflow-enabled applications service-oriented applications Services 2. Automation of Business Support both WS-*logical processorof Use conceptual appprotocols as well Increased end-to-end visibility across up to 256 model instead Processes cores for a single relational schema directly JSON, and POX long running workflows encoding as REST, accessingOS instance 3. Data-driven Single model computing support .NET Services framework allows Data parallel unifies Runtime services for applications delivered through PLINQ and and rapid development of RESTfulParallel persistence, Remoting, COM+,data ASMX, WSE, tracking, transaction 4. Mission critical scale Library services management MSMQ (TPL) and reliability Servers Tools Community Windows Server Windows Server MSDN Visual Studio SQL Server Visual Studio Team Developer Center BizTalk Server .NET StockTrader System System Center Developer Center
- 13. Cloud Frameworks On-demand compute and simple Easy on-ramp to build rich across Easily provision messaging relational Firewall friendlyand deploysocial 1. Cloud services applications and experiences database host, scale, and manage networks, firewalls, NAT boundaries storage tosolutions to the cloud operating system apps synchronization across centers. Data through Microsoft durable Provision cloud-based storage Direct connect, pub sub,data with 2. Interoperability and Full development, service devices. services, applications and pay as you grow model. queues, multi-cast fanout hosting connectivity services and service managementcenter Identity, Directory, Communications Globally distributed data Support for SOAP, REST, ATOM 3. Data platform services Supports enterprise-class Geospatial and Presence, Search and provides existing technologies Federatescommon identity providers 4. Social / user services Services availability, OpenID, security (AD, LiveID, scalability,XML, and including SOAP, REST,Tivoli. Etc.) PHP Services Tools Community Windows Azure www.azure.com Visual Studio Microsoft SharePoint Azure MSDN Developer Windows Azure Tools for Services Center Visual Studio Microsoft Dynamics CRM Windows Azure SDK Services
- 14. Microsoft Developer Platform Application Environments RIA Meta Rich Services UX data UX Web Data Identity Workflow UX Common Tools Common Language Runtime Platform ERP Finance Inventory CRM Operations Apps Existing Partners & Applications Customers Cloud SQL Server Oracle SQL Server Oracle DB DB2 Infrastructure Windows Solaris Windows Unix Z/OS
- 15. S3 Edge Inc. Anush Kumar CTO & VP Business Development S3 Edge Inc., the RTVS company anush@s3edge.com +1-310-943-7992
- 16. S3Edge Real-Time Visibility Systems Packaged software for connecting real-time data from RFID and sensor data to enterprise business applications with minimal or no disruption Turnkey solutions for warehouse operations, discrete manufacturing, and asset tracking Configurable Real-Time Visibility Systems [RTVS] that include hardware, software, services, and hosting Built on .NET 3.5, SQL 2008, BizTalk 2009, Windows Server 2008 Delivered On-Device, On-Premise, On-Demand
- 17. RTVS Architecture Asset Work in Warehouse Tracking Process Operations On-Premise On-Mobile Software Appliance Workflows RTVS ‘On-Demand’ Meta Identity Rich Services data UX Web Workflow Data UX
- 18. Customer scenario: RiteCare Pharmacy Products from suppliers received, associated Store orders shipped with 50%less & put-away in totes with RFID tags turnaround time and lesser mis-ships Location information Incoming store orders cross- used to pick remaining referenced with products orders with hand-held received application Additional totes slotted at warehouse, location Totes satisfying incoming orders directly dynamically associated based on bin tag sent to cross-dock
- 19. Demo On-Premise Step #1: ‘Crawl’ Software Appliance Step #2: Publish Step #3: Execute On-Device Mobile workflows
- 20. Microsoft Developer Platform Application Environments RIA Meta Rich Services UX data UX Web Data Identity Workflow UX Common Tools Common Language Runtime Platform ERP Finance Inventory CRM Operations Apps Existing Partners & Applications Customers Cloud SQL Server Oracle SQL Server Oracle DB DB2 Infrastructure Windows Solaris Windows Unix Z/OS
- 24. The Evolution of App Platforms Client Tier Web Container Service Presentation Tier Container Application Tier DB Container Database Tier Classic architecture New app architecture Scalable and reliable Everything exposed as service Improved manageability Configuration instead of code Broad reach via Web Mashup / composite assembly Non-elastic Built for parallelism and massive scale Increased complexity Elastically scale up and down on Distributed, but monolithic demand Singularly focused Container architecture supports Back to IT control both in-house and cloud
- 25. Next Gen Application Platform Web Container Service Container Web UX Web UX Web UX Services Services Workflow DB Container Data Data Data
- 26. Deployment options Spectrum of “clouds” Development Test Private Public - Hoster Public - MS Web Container Service Container DB Container
- 27. Microsoft Developer Platform Application Environments RIA Meta Rich Services UX data UX Web Data Identity Workflow UX Common Tools Common Language Runtime Platform ERP Finance Inventory CRM Operations Apps Existing Partners & Applications Customers Cloud SQL Server Oracle SQL Server Oracle DB DB2 Infrastructure Windows Solaris Windows Unix Z/OS
- 28. .NET Framework 4 Build and run the next generation of applications Base Class Library Improvements - Managed Extensibility Framework, additional core data structures, I/O Improvements, unified XAML stack Parallel Computing Innovations - Task Parallel Library (TPL), Parallel Linq (PLINQ) Faster web development - ASP.NET MVC, AJAX, Dynamic Data; Javascript UI Templates and Databinding; web page caching; and Enhanced WCF REST capabilities Manage your data – RESTful data access, take data “offline”, Entity Framework v2 Middle tier – Build highly performant and secure middle-tier apps using both WCF, WF RIA apps – Build rich Silverlight apps both in/out of browser Cloud apps - Build connected Azure cloud apps easily Windows apps – Build exploitive Windows “7” applications with WPF
- 29. How to Get Started Today… Try out the Microsoft Web Platform www.microsoft.com/web Learn more about .NET Framework 3.5 and Visual Studio 2008 msdn.microsoft.com/net msdn.microsoft.com/vstudio Learn more about Software + Services http://www.microsoft.com/softwareplusservices Read more about Azure Services Platform at www.azure.com
- 30. Related Content Breakout Sessions (session codes and titles) ARC201 A Lap around Team System 2010 Architecture Edition (Mon | 2:45 PM-4:00 PM ) SOA201 A First Look at WCF and WF in the Microsoft .NET Framework 4 (Tue | 8:30 AM-9:45 AM ) SOA202 A Lap around Microsoft Code Name quot;Dublinquot; (Tue | 2:45 PM-4:00 PM ) DTL201 A Strategic Comparison of Data Access Technologies from Microsoft (Tue | 4:30 PM-5:45 PM ) SOA301 Achieving Success with Integration in the Enterprise Using Microsoft BizTalk Server 2009 (Wed | 2:45 PM-4:00 PM ) SOA206 Every Class As a Service: WCF As the New Microsoft .NET (Thu | 2:45 PM-4:00 PM ) Interactive Theater Sessions (session codes and titles) SOA03-INT Interacting with Web Services Using Microsoft Silverlight (Tue | 4:30 PM-5:45 PM ) SOA01-INT Architecting Enterprise-Grade Cloud Applications (Wed | 1:00 PM-2:15 PM )
- 31. Resources www.microsoft.com/teched www.microsoft.com/learning Sessions On-Demand & Community Microsoft Certification & Training Resources http://microsoft.com/technet http://microsoft.com/msdn Resources for IT Professionals Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources
- 32. Complete an evaluation on CommNet and enter to win!
- 34. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Hinweis der Redaktion
- Deliver Innovative User InterfacesBuilt-in support for UI, media (2D, 3D, audio, video, animation, sound, etc.), text (fonts), document services (XPS), and interactive data visualization Hardware acceleration that consumes GPU cycles, and leaves CPU cycles for other tasks Vector graphics and resolution independent graphics engine lets you scale the UI to different form factors with varying DPIs (desktop, laptop, tablet PC, big screen TV. Leverage a subset of WPF user experience to X-platform, X-browser and devices using SilverlightDeveloper ProductivityUse your favorite .NET language and mix both markup (XAML) / code-behind60+ high-quality, fully skinnable and customizable out-of-the-box controlsPre-built controls for layout of fields, validation, updating and pagingLeverage Existing Code Base and Skill SetUse the WPF-WinFormsInterop feature to host WPF controls in a Windows Forms application, or vice-versa; Create a mixed managed-unmanaged program where you can seamlessly mix managed and unmanaged API calls.Leverage vested knowledge in .NET Framework, CLR languages (C#, VB.NET, etc.), and tools (Visual Studio).Rich Windows 7 / Office supportRobust support for Touch and Multi-Touch user experienceBase WPF controls update to support single finger and multi-touch panningWin7 Multi-touch gestures like finger rollover support in all WPF applicationsWPF based multi-touch controls run on Surface 2.0 with no modificationsSupport for Windows 7 taskbar and common dialogsSupport for the Microsoft Office “Ribbon” user interface (aka Fluent)
- Stress continuum of options for apps targeting the browser – from standards based to RIAComplete AJAX framework Rich end-user experiences across all popular browsersPowerful built-in AJAX enabled controlsSupports both client-side and server-side programmingModel/template Driven DevelopmentGet complete control over your HTML page markup and clear separation of concerns Enhanced testability of your Web app and Test Driven DevelopmentMaster pages, user controls and templates enforce a consistent look, feel and behaviorData-driven web sitesDynamic Data allows you to build a complete data driven website directly from your data modelAccess wide variety of data sources through LINQ and the Entity FrameworkRich set of built-in controls such as ListView and DataPagerRich Internet ApplicationsFully programming RIA development environment based on .NET Full HD (720p+) playback, native H.264/Advanced Audio Coding (AAC) Audio, live and on-demand IIS7 Smooth StreamingRuntimes target Windows, Mac OS X, and Linux
- Rapid developer productivityFamiliar tools for development w/ full debugging and emulationWrite apps in managed code with Visual C#, VB or native code (C++)Support for both Windows Mobile and Windows Embedded CE devices Connected LOB applicationsWCF provides connectivity to services across the enterprise or online cloud servicesLINQ gives access to databases, XML data, and in-memory objectsADO.NET support including the SQL Server Mobile data providerImproved User ExperienceIE Mobile 6 delivers improved fidelity (full desktop rendering) Enhanced Script and AJAX support (Jscript v5.7)Touch and gesture support – pan support, multiple zoom levelsMobile WidgetsRich apps using web technologies (HTML, CSS, AJAX, JavaScript)Full access to ActiveX controls available on the deviceBased on emerging W3C standard for mobile widget applications
- Secure, Reliable Web ServicesFramework for secure and reliable service-oriented applicationsSupport both WS-* protocols as well as REST, JSON, and POX encodingSingle model unifies ASMX, WSE, Remoting, COM+, and MSMQAutomation of Business ProcessesProgramming model and tools for workflow-enabled applicationsIncreased end-to-end visibility across long running workflowsRuntime services for persistence, tracking, transaction managementData-driven applicationsRaises abstraction for database programming Use conceptual app model instead of directly accessing relational schemaData Services framework allows rapid development of RESTful data servicesMission critical scale and reliabilityUnprecedented workload size, scalability, availability and reliabilitySupport up to 256 logical processor cores for a single OS instance.NET parallel computing support delivered through PLINQ and Parallel Library (TPL)
- Cloud services operating systemOn-demand compute and simple storage to host, scale, and manage apps through Microsoft data centers.Full development, service hosting and service managementSupports common technologies including SOAP, REST, XML, and PHPInteroperability and connectivity servicesFirewall friendly messaging across networks, firewalls, NAT boundaries Direct connect, pub sub, durable queues, multi-cast fanoutSupport for SOAP, REST, ATOM Federates with existing identity providers (AD, LiveID, OpenID, Tivoli. Etc.)Data platform servicesEasily provision and deploy relational database solutions to the cloudProvision cloud-based storage with pay as you grow model.Globally distributed data center provides enterprise-class availability, scalability, securitySocial / user servicesEasy on-ramp to build rich social applications and experiencesData synchronization across services, applications and devices. Identity, Directory, Communications and Presence, Search and Geospatial Services
- Services to maximize asset utilization by consuming and acting on real timedataEnterprise 3.0 = Extended Enterprise (close loop, collab across firewalls) + SaaS (http://www.sramanamitra.com/2007/02/26/enterprise-30-saas-ee/)‘Mix and Match’ layered 3 tier SOA based solution platform that delivers end-end solutions based on application needs vs. deployment topology / infrastructure needs
- Abstract: Are you an IT manager looking for an overview of the key advances in the .NET Framework, and how they can help drive significant improvements in code quality and productivity for your development teams? Are you being asked to do more with less resources while the complexity of business solutions you need increases and spans into the cloud? Come to this session to see Microsoft’s developer platform in action and understand our roadmap for .NET. You will learn about Microsoft's vision for enabling greater productivity and agility, by enabling developers to build their current and future applications on a consistent set of skills, frameworks, and platform capabilities.+++++++++++++++++++++++++++++++++As you can imagine, the economy continues to be top of mind for customers and partners at Tech•Ed. You heard Bill Veghte and others spending a lot of time discussing what organizations can do to addresschallenges they face today, while still positioning themselves for success in the future. One of the things you’ll hear them say is that IT matters more than ever before. While there are multiple factors driving this, the bottom line is that today’s businesses care most about value. In IT, value means proven technology that provides a competitive edge at significantly lower costs. (Key learnings were derived by the IT sector from the last recession, and are being applied today, which has resulted in IT becoming a strategic asset, not just a cost savings tool).Bottom line: IT is the “secret weapon” to help the business find a solution to the current challenges. The role of IT is strategic because it fundamentally supports the business need to differentiate... and therefore YOU are strategic and have one of the most critical roles out there.
- When we first began talking to RiteCare they wanted to reduce operational expenditure by automating the receiving and shelving processes in the warehouse, and reduce errors in shipments and order fulfillment. Their Primary Business motivations behind these requirements were to achieve store growth without expanding current warehouses (the were looking to grow from 10 to 100 stores) and to do so without increasing the size of its staff at that location. By limiting costs in those areas, RiteCare were looking to gain a competitive advantage over existing more entrenched chains From a layout perspective their Warehouse were ‘static’ i.e. storage isles structured in an alphabetic manner as in probably most typical warehouses you see in the space and they stored 1000’s of SKU’s in their primary warehouse. Their picking and shelving process [was] labor intensive and error-prone – very similar to issues that a customer like Walgreens’ face today in their shipping process. In addition, orders were not immediately cross-docked leading to delays, decreased throughput, delayed order fulfillment, and reduced inventory turns Let’s look at what the solution did to solve these issues: We began by tagging the 1000 odd re-usable totes that the orders were received in, used RFID tags on shelves to identify location and applications on the hand-helds, to fully automate and reduce errors in putaway, reduce time and labor to locate and pull inventory, and streamline cross docking and the new flow enabled by the RTVS in Ritecare’s warehouse is depicted on your screens. The Results from an operational perspective were as follows:- Order fulfillment time was cut down by 50%, errors in shipping were eliminated- Inventory turns have increased – the dynamic real-time warehouse has resulted in inventory reductions of upto 60%- Due to increased operational visibility, labor productivity is up / costs are down and scalability for expansion is in place From a overall labor savings, error reductions perspective the returns they and some of our other enterprise customers in this space have observed (one of who is Asia’s largest 3PL) can be captured in a generic manner as follows:
- There’s been a lot of talk in the industry of late about “private clouds”… What are we really talking about when we talk about the private cloud? Since most organizations today have the majority of their IT on premise, I want to focus on this rather than on the public cloud. You hear more and more from Microsoft and the public cloud at PDC and events like that. There's tons and tons of hype in this space. And you'll see stories from other vendors about how this is a massive revolution of IT. Well, you know, really I don't want to throw cold water on anybody. While this is an important trend, it is not a massive revolution of IT. If you've been thinking about these things like Microsoft has around Dynamic IT and around how we can create these abstraction layers, then the reality is you start to se that this has been a place that's been coming for a while. And, in fact, if you're virtualizing your environment today, you're closer to some of these fabric qualities or these private cloud qualities than you might think. So what's the first step to a private cloud? It begins with an infrastructure fabric. The compute resources, storage, everything through to the network, whatever composes your infrastructure, the hardware and the operating system is that fabric. And with a cloud, you start to do three things: One, you abstract the hardware. That's what I meant earlier when I say if you're on the road to virtualization, you're on the road to a private cloud. The notion of abstracting the hardware is the first step of being able to think about logical resources as opposed to physical resources. That second element is logical pooling of computers. Logical pooling of those assets. We've delivered this today with Virtual Machine Manager, where you can connect that compute power from your servers into a single logical resource. The third investment is in the automated provisioning of those resources. And we delivered that today with tools like Virtual Machine Manager and that intelligence placement feature that the system starts to take and look at the attributes of that pool and say this is the best place to put this piece of work. Very important pieces of work that we've done to invest in the foundational elements of a fabric for a private cloud.
- Today, most people think of virtualization only as hardware virtualization. And the truth is, we're using virtualization in many respects. We're using this notion of abstracting server hardware, OS hardware, and in fact even application from OS across our stack. You know today that you can get application virtualization for the client side. Well, what's really going to be very interesting as the data center moves forward is how we start to separate out or abstract server applications from the server fabric. That's really cool stuff that's going on. In decoupling that application work load from the OS, you see two fundamental benefits: The first is X copy deployment. The ability where deploying and installing an application is, in fact, as simple as copying a file. The second is image-based management, where really you can dramatically reduce the total number of images that have to be managed, patched, maintained, et cetera. This will be a huge transformation in how the private cloud really starts to deliver business benefits to end customers. So I think you're getting a good idea now what we mean by managing that fabric. The next part of the private cloud is the application platform and delivering the service that you actually have to deliver on that fabric. For customers to get cloud-like experience with an on-premise or private cloud, they must in fact manage the applications the same way that customers experience them, not as individual components, but as an end-to-end, service-oriented experience. So the principles of this kind of service delivery are availability is king. The service must always be available. This has business-level SLA requirements. It means that we can't be just thinking about the component parts, and in fact be held responsible for the availability of the business service. It's distributed, but not related. What does that mean? Distributed components structured together into a single service. It's heterogeneous in nature. Physical, virtual, Windows, non-Windows. And finally, it's elastic. IT must be able to expand and contract across your business needs. These four elements are absolutely critical to be able to deliver that service and are foundational to the private cloud.
- Let’s talk now about how the programming models in our dev platform get executed and managed at runtime. Traditionally, an n-tier architecture would have applied the notion of an “app server” which is a proven and mature way of scaling applications. This relied upon applications being fairly mature as well, and you built your runtime architecture to achieve the specific perf or scale needs of an application.Newer app architectures have evolved both as a result of SOA/composite apps and most recently the cloud; apps are being built as distributed services and built for reuse, re-composition into new apps, and need to scale in new and elastic ways. This is changing the way we think about running apps – moving away from monolithic app architectures, and to the concept of flexible “containers” that can be configured, deployed across a wide variety of deployment options.
- Let’s get specific – what might a container look like? Let’s pick three of the most common: web, app, and database containers. Each of the models in the development platform (built by a specific developer) gets deployed into the container, which provides a rich set of reusable and common services that abstract the app away from lower-level resource or OS concerns. The container provides a powerful abstraction layer that helps you focus on your app logic instead of the implementation plumbing.
- I may pick a different deployment configuration for each of the containers/models, based upon the specific requirements. Maybe today I want to move the web components into a hoster because that’s the approach taken for all of my corporate web properties, but want to maintain the app/db logic inside my firewall.
- Need to make sure that you articulate up front the focus of the talk and who it is for... why is it worth their time listening to your for an hour - because you are going to help them understand something that might seem complicated and that has lots of moving parts but really it's quite straightforward... You are going to give them a framework to understand the WHOLE story.Need to balance die-hard follows with more casual fans… And also need to help those who may not be following .NET that closely understand what major changes have been introduced over the past few release. Let’s look at that now.
- #1: Deep Investments in the CoreBase Class Library Improvements - Managed Extensibility Framework, additional core data structures, I/O Improvements, unified XAML stackThe Base Class Library is a standard library available to all languages using the .NET Framework. .NET Framework 3.5 includes a library of more than 10,000 classes, which provides pre-coded solutions to common program requirements and reduces the amount of code required by developers. Parallel Computing Innovations - Task Parallel Library (TPL), Parallel Linq (PLINQ)Microsoft is committed to enabling emerging trends, and our CLR team works closely with Microsoft Research to make sure we’re putting the right innovations into .NET. One example of this collaboration is around parallel computing – last year we started talking about our Parallel extensions. For developers that are creating parallel computing apps, we’re providing new libraries such as the Task Parallel Library and Parallel LINQ, as well as the Parallel Pattern Library and Concurrency runtime for developing native applications with C++ that execute efficiently on parallel hardware and parallel profiling and debugging experiences.#2: Superior Developer ProductivityFaster web development - ASP.NET MVC, AJAX, Dynamic Data; Javascript UI Templates and Databinding; web page caching; and Enhanced WCF REST capabilitiesWith the increased need for Web apps, we’re continually working to improve the flexibility of .NET for those developers wanting rapid development and deep control. Web developers have a wide variety of needs and wants. .NET is delivering the tool support for those needs—both for developers and designers. One example is the use of ASP.NET Dynamic Data to create new data-driven Web sites that require minimal code and that take full advantage of the capabilities of the Dynamic Data framework. You can also select specific Dynamic Data capabilities to add to existing Web sites. Allowing developers to have shorter time to deployment. MVC and Web Forms are also important to note here. Example: Kelly Blue Book earlier this year revamped their site utilizing the functionality .NET delivers for Web apps. In doing so, they’ve been able to deliver a more enjoyable experience for their customers, reduce their development maintenance costs and focus their budgets on creating new products for their users.Manage your data – RESTful data access, take data “offline”, Entity Framework v2The ADO.NET Entity Framework is the next evolution of ADO.NET, raising the level of abstraction at which programmers work with data, and allowing the database structure or data source to evolve without significant impact to the application code. Rather than coding against rows and columns, the ADO.NET Entity Framework allows the definition of a higher-level Entity Data Model over your relational data, and allows developers to then program in terms of this model. The Microsoft ADO.NET Data Services framework provides a first-class infrastructure for developing the next wave of dynamic internet applications by enabling data to be exposed as REST-based data services that can be consumed by client applications (ASP.NET, AJAX, Silverlight) in corporate networks and across the internet. Easily build applications using a comprehensive set of Microsoft .NET libraries and client components, accessing data through uniform URI syntax and using standard HTTP verbs to operate on the resource.#3: Extend the .NET ContinuumMiddle tier – Build highly performant and secure middle-tier apps using both WCF, WFWindows Communication Foundation (WCF) is the service-oriented programming model for the Microsoft .NET Framework and simplifies development of connected systems and ensures interoperability. As a developer you can leverage the same programming model with WCF to interoperate across boundaries and platforms. One example of how we extend your knowledge of WCF is around RESTful services. In .NET 3.5 we provided support for REST, JSON, POX and we’re further simplifying this in .NET 4 by increasing the integration and tooling with Visual Studio and ASP.NET.Another example of this is .NET Services, a component of the Azure Services Platform which further extends WCF to the cloud and enables .NET devs to use existing skills. Windows Workflow Foundation (WF) technology makes it possible to automate business processes by empowering .NET developers to build workflow-enabled applications and services for Windows.We’re seeing incredible adoption of WF by applications – not just our own MS applications like SharePoint, Dynamics, Team Foundation Server, etc. but hundreds of our ISVs in our ecosystem that are now implementing their LOB business logic in a common and declarative model.Increasingly we’re seeing the convergence of WF and WCF patterns to build mission-critical middle-tier apps. You can string together multiple services into higher level workflows, creating composite apps; likewise you can use workflow logic to easily develop services.RIA apps – Build rich Silverlight apps both in/out of browserThe rise of the Web has brought with it an increasing demand for fluid apps on the Web. With .NET, developers can easily transfer their skills from the client (for example) to the Web.Because Silverlight contains a subset of the .NET Framework, customers can reuse and repurpose existing skills, code, and tools when building Silverlight apps. For developers this means you can create Silverlight apps with fewer lines of code than with other RIA runtimes. It also means building better, richer apps with existing resources.Example: The Hard Rock Café for example built their Deep Zoom memorabilia museum (the first deployment of its kind) on their Website in less than a month, using the functionality found in the .NET Framework and Silverlight. Cloud apps - Build connected Azure cloud apps easilyMillions of developers worldwide already use Visual Studio development tools and the Microsoft .NET Framework to deliver innovative solutions. Take the same skills and expertise and apply them to the cloud with the Azure Services Platform. Cloud solutions can be built, debugged, and deployed directly from the Visual Studio environment and use the .NET Framework as the common framework to run applications for the cloud, on premises, and on connected devices. Windows Azure is an open platform that will support both Microsoft and non-Microsoft languages and environments.Windows apps – Build exploitive Windows “7” applications with WPFUsers are demanding richer, more responsive applications on premises in addition to the web. To help developers build those apps, .NET lets developers take full advantage of WPF, providing them with a unified programming model for building rich Windows smart client user experiences that incorporate UI, media, and documents. Some WPF improvements we’ve made include:Win7 support via WPF: multi-touch, libraries, location services, etc…Cold startup performance improvement ranging between 20-45% depending on application size without needing to modify any code. Additional WPF support for text, graphics, and media to deliver better performance. For example, effects like DropShadow and Blur were implemented using software rendering; with SP1 these are now implemented using hardware acceleration.
- Speaker NotesIn 2002 Microsoft® released version 1.0 of the Microsoft .NET Framework and Microsoft Visual Studio® .NET. This release included Microsoft Windows® Forms and ASP.NET. It introduced new ways of creating Windows and Web applications.In 2003 Visual Studio .NET 2003 and the .NET Framework 1.1 were released. Microsoft added additional ASP.NET controls, code access security, and support for Internet Protocol (IP) v6.In 2005 version 2.0 of the .NET Framework and Visual Studio 2005 were released. These versions provided support for generics, declarative data binding in ASP.NET, partial classes, and support for the Common Language Runtime (CLR) in Microsoft SQL Server®.In 2006 the .NET Framework 3.0 was released. This release included Windows Presentation Foundation, Windows Communication Foundation, and Windows Workflow Foundation to allow innovative ways to create applications and a consistent way to program distributed applications.As AJAX programming became popular, Microsoft added support for AJAX in ASP.NET. In 2007 Microsoft released .NET Framework 3.5, which brought many enhancements to existing functionality—and LINQ, anonymous types, and ASP.NET AJAX in the core framework.Recently the model-view-controller (MVC) style of programming and REST-based interfaces have become popular. Microsoft released ASP.NET MVC to support programming using these paradigms.In the future Microsoft will release version 4 of the .NET Framework and Visual Studio 2010. This release will include support for dynamic languages, parallel computing, and ASP.NET MVC built into the framework.Visual Studio and the .NET Framework has evolved to add features and functionality that modern developers need to create the applications that businesses need and demand.Other talking pointsCount on MS to innovate and ensure that the framework stays at the forefront of technology innovation and adoption of development approaches. Discuss ongoing the reduction in lines of code and how this is ONE of the driving forces as we think about innovation going forward...TFor the last 8 years, MS has been creating an amazing platform. We have hundreds of thousands of partners and customers building on this platform, including Microsoft itself - this is a SAFE investment from a skills, resources and product maturity perspective
- Dueling forces: Stability vs. agilityIT organizations struggle with the constant tension between the needs for both agility and stability. On the one hand, software development is about innovation. It’s about solving old problems in new ways. And it’s about solving new problems in unimagined ways. It challenges us to add new capabilities that take advantage of the latest technology trends and breakthroughs – e.g. web apps, Rich Internet Applications (RIAs), service oriented development, cloud-based applications, mobile devices, etc. The list of new innovation in dynamic languages and scripting goes on and on. And it demands we do all these things at the speed of business.However, enterprise software development also requires stability. It’s a business, like any other. It has the same constraints and internal inertia found elsewhere. First and foremost, you need to protect the investments your enterprise already has in the form of current apps. Budgets are too small to continually invest in the latest new tools and frameworks. And even if there was more money, the talent and skills that drive the entire process don’t evolve as quickly as technology does. This dueling tension between rock-solid stability and increased agility is a tremendous challenge for our customers.Microsoft’s developer platform vision is to provide the best of both worlds, by allowing you rich new innovations and extensions to our developer platform (thru frameworks and extensions to .NET that address new break-thru capabilities to maximize agility) while at the same time delivering rock-solid stability to you and your organization (by providing you enterprise consistency of skills in our core runtime, servers, and tools). Many specialized vendors take a top-down approach, custom-building one-off framework and tools to address emerging opportunities (e.g. cloud, web, mobile, etc). Microsoft has spent the past decade investing in our much broader bottom-up approach, developing the .NET runtime and tooling environment. This means that today, as new opportunities and needs arise, we are able to extend our platform in a consistent and well-factored way to meet those needs.Let’s now take a look at how .NET has evolved over the past years…
- Increasingly Microsoft is spending more and more time reaching out to the community of developers not on our platform today, and offer them new points of entry into our platform that doesn’t require them to go learn immense amounts of Microsoft-centric skills or necessarily start out of the gate with Microsoft technologies. You are starting to see our developer platform support for “non-Microsoft” languages (e.g. Java, PHP, Ruby, etc) show up in Microsoft products. We also see points of entry into the Microsoft platform based on standards-based or open communication protocols that weren’t necessarily proprietary to our platform and which give developers the ability to interoperate and interact with our platform technologies without having to make a wholesale bet on Microsoft. Giving breadth developers an opportunity to experience Microsoft’s developer platform at very low friction, at very low investment on their end, we think it’s an opportunity to sell to them and over time drive more and more platform adoption given our unique breadth. If you’re the best web developer in town and you start deploying your PHP apps on the Microsoft platform, you see once you start deploying on Windows that there are amazing tools and technologies you can use to extend those Web investments using Silverlight.