Professionalism and Quality of Health Information Online

1. Professionalism and Quality of Health Information Online
http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm
@InnoKomm / #SciCom
http://www.cartoonstock.com/directory/m/media_campaign.asp

2. Professionalism and Quality of Health Information Online
http://www.slideshare.net/AlexanderGerber/HealthComm / http://tinyurl.com/HealthComm
@InnoVisions / #SciCom
Alexander Gerber
Managing Partner, innocomm Research Center Head of Marketing Communications
Science & Innovation Communication Fraunhofer ICT Group

3. Health information
Correct?
Useful?
Neutral?
Istockphoto/Hundewache

4. http://www.wired.com/wiredscience/2010/10/news‐ http://en.wikipedia.org/wiki/MRSA
break‐a‐new‐type‐of‐mrsa‐spreads‐in‐ohio/

5. Measuring objectivity
Automated metrics
(which are still under development)
http://www.wiki‐watch.de

6. Accrediting professionalism
Certificates
(which are still mostly unknow to the users)
COURTESY OF:
Alexander Riegler, MPH [alexander.riegler77@gmx.at]
DI (FH) DI Dr. Michael Georg Grasser, MBA MPA
Skaiste Riegler, B. Philol. / Martina Grasser / Dr. Gerald Bachinger
http://www.alexanderriegler.at

7. Assessing quality
Peer‐reviewed journalism
(which still has to prove its added value)
http://www.medien-doktor.de

8. Correcting false information
Peer‐reviewed science
(which often is too complex to reach a wider public)
http://academicsreview.org/

9. Issues Management

10. Issues Management in real‐time
Old School! Nowadays „issues“
often develop in
social networks.
Only later are they
picked up by the
mainstream media.

12. Alexander Gerber
Informationswissenschaftler M.A.
a.gerber@innocomm.eu
skype: innokomm
Blog: scienceblogs.de/sic Linked‐in: alexandergerber
Nature Network: alex_gerber Facebook: AlexanderGerber
Twitter: InnoKomm Xing: Alexander_Gerber3
Slideshare: AlexanderGerber Competence Site: Alexander‐Gerber
Delicious: InnoComm ResearchGate: Alexander_Gerber