These are the slides of a case study I've written and taught in a premiere at the University of Zurich, Switzerland. You can find the case study and additional info on my blog at:
http://business-model-design.blogspot.com
8. business modeling VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
10. Group 1 VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
11. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
12. Group 2 VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing the relationships a company builds
13. VALUE PROPOSITION TARGET CUSTOMER CUSTOMER RELATIONSHIP value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 … CUSTOMER OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
14. Group 3 TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER describing how a company makes money
15. TARGET CUSTOMER REVENUE STREAM revenue stream 1 revenue stream 2 … target customer 1 target customer 2 … FINANCE VALUE PROPOSITION value proposition 1 value proposition 2 … OFFER CUSTOMER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
16. Group 4 describing the partners that leverage the business model VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER
17. VALUE PROPOSITION PARTNER NETWORK CORE CAPABILITIES value proposition 1 value proposition 2 … core capability 1 core capability 2 … partner 1 partner 2 … INFRASTRUCTURE OFFER INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
18. Group 5 VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER describing the costs of a business model CORE CAPABILITIES core capability 1 core capability 2 …
19. VALUE PROPOSITION COST STRUCTURE cost account 1 cost account 2 … value proposition 1 value proposition 2 … FINANCE INFRASTRUCTURE OFFER CORE CAPABILITIES core capability 1 core capability 2 … INFORMATION SYSTEMS INFRASTRUCTURE communications information management security architecture & standards research & development IT education APPLICATION INFRASTRUCTURE
22. directions expand extend improve exit exit termination of some of your business model building blocks e.g. distribution channels, value proposition… improve improved business model by ameliorating the building blocks e.g. better value proposition, distribution channels, customer relation… extend extended scope of your business model e.g. by adding new value propositions in a similar area, by covering more activities… expand expanded business model e.g. by adding new value propositions, new channels, tackling new markets… adapted from Applegate et al, S. 66