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Distribution Channel Design at Alfa Romeo

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Alexander Osterwalder
Alexander Osterwalder

Alfa Romeo, the Italian carmaker clearly has a problem of a set of unaligned business model building blocks. These slides sketch the blocks a distribution channel strategy

BusinessSport
1 von 2
VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
Alfa’s high-end automobiles high-end car buyers careful luxury style car distributors CUSTOMER OFFER describing how Alfa reaches its customers

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Distribution Channel Design at Alfa Romeo

  • 1. VALUE PROPOSITION TARGET CUSTOMER DISTRIBUTION CHANNEL value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 … CUSTOMER OFFER describing how a company reaches its customers
  • 2. Alfa’s high-end automobiles high-end car buyers careful luxury style car distributors CUSTOMER OFFER describing how Alfa reaches its customers