22. building building
block block
building
building
building
block
building block block
block
building
block
building
block building
block
build
ng ing building
buildi bloc
k block
block
24. FOCUSING ON
PRODUCT
INNOVATION IS NOT
ENOUGH ANYMORE
25. “ our competitors aren't
taking our market share
with devices; they are
taking our market share
with an entire ecosystem
Stephen Elop,
CEO Nokia
”
26. “ If you spend all your time
looking at your competition,
your product will look like your
competition's ass.
on Twitter, Mike Lee @bmf
” it’s time
b usin
to in
e
ven
ss m
o
t ne
dels
w
35. ?
what does that have to do
with business models and my
organization?
36.
37. “ if you freeze to an
idea too quickly, you
fall in love with it
Jim Glymph,
Gehry Partner
”
38. “ ... if you refine it too
quickly you become
attached to it..
Jim Glymph,
Gehry Partner
”
39. “ ... the crudeness of
the early models in
particular is very
deliberate
Jim Glymph,
Gehry Partner
”
40. building building
block block
building
building
building
block
building block block
block
this
is
a
crude
prototype
building
block
building
block
building
block
build
ng ing building
buildi bloc
k block
block
41. “ prototyping is the
conversation you
have with your ideas
Tom Wujec,
designer
”
45. a business model might look great on
paper...
building
block
building
block
build
ing
bloc
k
building
block building
block
build
ing
bloc
k
building
building block
block
build
bloc
ing
k .. but after all it is
only a...
building bui
ldi
block blo ng
ck
build
ing
bloc
k
46. ... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
gues
s
guess guess
47. “ there are no facts in
the building... so get
the hell out and talk to
customers
Steve Blank,
entrepreneur & author
”
48. business model layer
how
t at
sho oul
d
st
be el c
our mo
d
is is y nes
s
th usi
r b ork
you w
building
block building
block
building bloc
k
block building building
block block
building
block
building
block
building
block building
block
buildin
g
g block building
buildin
block
block
49. exp
hypothesis layer hyp
lici
tly
out
oth line
ese the
s o mo
n w st i
hic mp
mo h y ort
del our ant
is b bus
uilt ine
ss
hypothesis
hypothesis
hypothesis
is hypothes
hypothes is
hypothesis
building
block building hypothes
is
block
building bloc hypothesis
k hypothes
is
block building building
block block
building
block
building
hypo block
thesis
hesis hypothesis
hypot
building
block building
block
buildin
g
g block building
buildin
block
block
50. test layer
test
test
test
test test
test
building
block building test
block
building bloc test
k test
block building
building
block block
building
block
building
block building building
block test block
test test
building bloc building
k block building
block building
bl
building ock
block block
building
block
building
buildin block
g
g block building
buildin
block block
building
block building
block
fy
tes ts to veri
e up with
buildin
g
com
g block building
buildin
block
block
sis
eac h hypothe
51. “ Run experiments
with customers, let
the customer vote,
don't rely on the
boss to vote.
Scott Cook,
founder Intuit
”
53. “ pivots are business
model changes
without crisis
Steve Blank,
entrepreneur & author
”
an d wi
too
thou
m
b
t
uch
urni
cash
n g
54. “ If there's something I've
learned in the last four
years, it's the power of
iteration. Rapidly
create, test, change...
Scott Cook,
founder Intuit
”
56. “ The way to succeed
is to double your e!
ailur
ap f
failure rate.
”
e
o f ch
Thomas Watson, Founder of IBM
57.
58. how
to se
arch
and
“
pivot
busin
an apostrophe is the difference ess m
odels
between a business that knows
its shit and a business that
knows it's shit
”
on Twitter via @thulme & @tamewhale