Facebook Page reach has fallen off a cliff, and engagement went with it. Aarrgh, now what?! Check out this info-packed resource for answers - AND find out how to get access to the narrated #AhaTribe webinar version! (More on the #AhaTribe at http://AhaTribe.com)
It's "37 Easy Ways to Boost Facebook Engagement," and it covers all the major Facebook engagement opportunities and resources: Status Updates, Photos, Videos, Links, Milestones, Ads, and more.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
37 Easy Ways to Boost Facebook Engagement
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37 Easy Ways to Boost
Facebook Engagement
„A-Ha!‟ Tribe 101 Webinar, February 2014
Upgrade to
webinar
version –
see page 2!
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About the „A-Ha!‟ Tribe in 2014
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What‟s on the Path Ahead…
• 3 reasons why engagement
matters deeply to Facebook
• 37 – yes, count „em, 37! –
tips, tricks, resources, and
tactics for boosting
engagement
• All broken down into 13
verb-tastic categories!
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Why is
engagement
a big deal?
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1. Facebook lives
and dies by it.
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2. Facebook is
cracking down!
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3. Emotion, Story,
Brevity
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Rock Your
Brand
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Brand: Be confidently meaningful.
“You boost engagement by
becoming confidently meaningful
to a core target audience
that resonates with your
message, mission, and vision.”
--Lani said that!
1
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Brand: Commit to being consistent. 2
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Brand: Give it the 1-2 punch. 3
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Enhance
Your Images
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Images: Add text. 4
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Images: Get peeps (tagged) in the picture. 5
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Images: Multiple pictures? Even better. 6
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Mojo
Your Video
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Video: Double post your videos. 7
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Video: Shorter is better. 8
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Video: Go the extra mile. 9
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Upgrade
Your Status
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Status: The “See More” is your enemy. 10
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Status: Make it headline news. 11
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Status: Create the gap. 12
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Rethink
Your Links
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Links: Think timely, relevant, authoritative. 13
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Links: Customize EVERYTHING. 14
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Links: Act before you link. 15
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Optimize
Your Offers
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Offers: Scarcity, urgency both work on FB. 16
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Offers: Create offers in the right place. 17
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Offers: Free is better than discounts. 18
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Attend to
Your Events
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Events: Promote your Event page off-site. 19
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Events: Run a contest on the Event page. 20
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Events: Share your Event with specific Lists. 21
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Master Your
Milestones
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Milestones: Use „em for non-Milestones. 22
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Milestones: Use your Status Update tips. 23
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Milestones: Backdate from time to time. 24
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Maximize
Your Insights
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Insights: Post when your peeps are there. 25
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Insights: Build on what works for you. 26
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Insights: Identify your peak performers. 27
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Pump Up Your
Promotions
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Promotions: Match the prize with the target. 28
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Promotions: Minimums, not maximums.
289 5818187
29
48. #AhaTribe
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Promotions: Ignore Facebook‟s new rules. 30
49. #AhaTribe
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Amplify Your
Advertising
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Advertising: It‟s all about the targeting. 31
51. #AhaTribe
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Advertising: Create “Lookalike Audiences.” 32
52. #AhaTribe
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Advertising: Go for the Mobile News Feed. 33
53. #AhaTribe
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Kick Up Your
Karma
54. #AhaTribe
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Karma: Get active as your Page. 34
55. #AhaTribe
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Karma: Tag (not share), with compliments. 35
56. #AhaTribe
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Karma: Reply to EVERYONE. 36
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The „A-Ha!‟ Tribe Agenda for 2014
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Play YOUR Game! 37
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