10. 2. Even in a digital world —
we still choose brands we trust.
11. 3.Emotion wins over rational every time.
(The power of emotion and fame)
“The conscious, rational brain isn’t the Oval Office, making executive
decisions in our minds. It’s actually the press office, issuing explanations
for actions we’ve already taken”
Rory Sutherland, President, IPA & Chairman, OMD
12. 4.TV’s analogue strengths are even more
powerful in a digital world
Telling compelling stories
Centre of shared experience
Engaging consumers with fame and emotion
Delivering what’s on, here and now
Guide to content through trusted channel brands.
14. 6.There isn’t a media revolution
it’s always an evolution
Press
TV
Internet Mobile
2000 2010 2015
15. 2 billion people watched this kiss on TV
…and shared what they thought
16.
17.
18. 7.Focus on the active mainstream of consumers
mainstream
passive active
niche
Brand aware
Actively seek out new products and services
Curious to discover more
Confident
Like to communicate and share instantly with family and friends.