Speaking engagement at IR Conference in Vancouver January, 21, 2011. Discussed importance of social media in an investor relations environment. Online compliance covered.

1. Social Media – The Game Changer
A Business Case for IR
January 21, 2011

2. Highlights
What is social media??
Leverage technology to win hearts and sales
Remain compliant!

3. No trust. RUN!

4. Adoption
80%
active users online

5. Google is “the Man”

6. Reputation
"It takes 20 years to
build a reputation
and only 5 minutes
to ruin it.”
Warren Buffet

7. The Web
www.ethicalmedia.com

8. Social Media Platforms

9. Your Audience

10. Financial Pros

11. What is WOM?
Women On Mission Well Oiled Machine
Wireless Optical Mouse Women of the Moose
Web Object Management Word of Mouth
Wireless Optical Mouse Wings Over Miami
Write Optional Memory Wear of Materials

12. WOM - Word of Mouth

13. Trust

14. WOM Travels Fast
Graphics by Mark Smiciklas – Intersectional Consulting

15. Squash Rumours

16. Diplomacy

17. Relationships

18. Stories

19. Personality

20. Listen

21. www.google.com/alerts

22. +
=

23. Mix it up!

24. Dell IR Site – Video Blogs

25. TVI Pacific – Open Forum

26. Follows, Engagement, Forwards

27. Retweeting

28. The Hashtag - #irchat

29. Hashtags.org - #mining

30. Transparency

31. Connection – Cisco

32. Compliance

33. And action!

34. Gordon says..
“The most valuable commodity I know of is information.”

35. Which?

36. Contact
Follow me!