IR Conference - Social Media for Public Companies

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Speaking engagement at IR Conference in Vancouver January, 21, 2011. Discussed importance of social media in an investor relations environment. Online compliance covered.

Business Economy & Finance

Social Media – The Game Changer
A Business Case for IR
January 21, 2011

Highlights

What is social media??

Leverage technology to win hearts and sales

Remain compliant!

Reputation
"It takes 20 years to
build a reputation
and only 5 minutes
to ruin it.”

Warren Buffet

What is WOM?
Women On Mission Well Oiled Machine

Wireless Optical Mouse Women of the Moose

Web Object Management Word of Mouth

Wireless Optical Mouse Wings Over Miami

Write Optional Memory Wear of Materials

WOM Travels Fast

Graphics by Mark Smiciklas – Intersectional Consulting

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Which Fortune 500 CEOs are most social?

Domo

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Eric Schwartzman

Flagstaff chamber keynote presentation

Data Doctors

Social Media Data & Customer Research

Royal Holloway, University of London

Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business. Attendees will learn: • How other grocery chains are using social media • Formulas for improving existing business processes • Crisis prevention and risk management strategies • Role of keyword and search engine optimization Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.

DeCA Tier One Training for Senior Leadership

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IR Conference - Social Media for Public Companies

1. Social Media – The Game Changer A Business Case for IR January 21, 2011

2. Highlights What is social media?? Leverage technology to win hearts and sales Remain compliant!

3. No trust. RUN!

4. Adoption 80% active users online

5. Google is “the Man”

6. Reputation "It takes 20 years to build a reputation and only 5 minutes to ruin it.” Warren Buffet

7. The Web www.ethicalmedia.com

8. Social Media Platforms

9. Your Audience

10. Financial Pros

11. What is WOM? Women On Mission Well Oiled Machine Wireless Optical Mouse Women of the Moose Web Object Management Word of Mouth Wireless Optical Mouse Wings Over Miami Write Optional Memory Wear of Materials

12. WOM - Word of Mouth

13. Trust

14. WOM Travels Fast Graphics by Mark Smiciklas – Intersectional Consulting

15. Squash Rumours

16. Diplomacy

17. Relationships

18. Stories

19. Personality

20. Listen

21. www.google.com/alerts

22. + =

23. Mix it up!