11. Effectiveness: Reaching
The Right People
With the Right Message
To Engage them
So they take the Action you want
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12. SM: Part of Mix IF you define
Tangible goals
Content (it’s king!) and relevance
Day-to-day responsibility
Monitoring
How you use the info
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13. SM: Where It Works
Consumers, Retail etc.
Content providers
When people are “listening”
Create interaction
Immediacy/Call to Action
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14. SM: Where It Doesn’t
Closed environment
Wrong audience
Push too much info too frequently
Not relevant
No Call to Action
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15. Social Media
It’s all about Goals, Tools and
Effectiveness
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