The Tipping Point Written By Malcolm Gladwell About the Book What is The Tipping Point ? It is the break even point It is the break even point  "the moment of critical mass, the threshold, the boiling point.“ Malcolm Gladwell Every big something have big point 1 Law of the Few "The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of social gifts." People with a special message bring the world together Master the weak tie-a friendly or social contact Manage to occupy many different worlds and subcultures. Acquaintances are social power Low of few depend on Three types of people Connectors Mavens Salesmen

1. The Tipping Point
Written By Malcolm Gladwell
Preview by AbdelRhman Tantawy

2. The Tipping Point:
How Little Things Can Make a Big
Difference
(ISBN 0-316-31696-2)
About the Book A book by Malcolm Gladwell,
First published by Little Brown in
2000.
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3. What is The Tipping Point ?
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4. It is the break even point
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5. It is the break even point
Point when everything changed
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6. "the moment of critical mass, the threshold, the
boiling point.“
Malcolm Gladwell
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7. Every big something have big point
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8. "Ideas and products and messages and
behaviors spread like viruses do."
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9. THREE
LAWS OF
EPIDEMICS
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10. Three
Laws of Epidemics
1
Law of the Few
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11. Three
Laws of Epidemics
1 2
Law of the Few Stickiness Factor
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12. Three
Laws of Epidemics
1 2 3
Law of the Few Stickiness Factor Power of Context
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13. The
Tipping
Point
Law of the Few
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14. "The success of any kind of social epidemic is heavily
dependent on the involvement of people with a rare set of
social gifts."
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15. • People with a special message bring the world
together
• Master the weak tie-a friendly or social contact
Means
• Manage to occupy many different worlds and
subcultures.
• Acquaintances are social power
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16. Stay connected
& know lots of people
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17. Low of few depend on Three types of people
Connectors Mavens Salesmen
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18. Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point

19. Low of few depend on Three types of people
Connectors Mavens Salesmen
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20. Low of few depend on Three types of people
Connectors Mavens Salesmen
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21. Connectors Social Glue – Spread Message
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22. link us up with the world ... people with a special gift for
bringing the world together.
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23. They are a handful of people with a
Connectors
truly extraordinary talent
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24. (1082) His social networks are over one
hundred people.
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25. Mavens Data Banks, Provide the Message
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26. Always responsible for
collecting data
Everyone reference
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27. Love sharing this
information with other
people
(They don’t persuade people, but teach
and explain)
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28. Salesmen Persuade Us
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29. Beyond words,
but character
traits that impact
others: charisma,
body language
etc.
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30. Yes, I’m a
F****n
Salesman By
nature
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31. The
Tipping
Point
Stickiness Factor
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32. the specific content of a message that renders its
impact memorable.
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33. Is Your Id Point
Tipping Sticky
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34. Is Your Id Point
Tipping Sticky
Is the message so memorable that it incites change?
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35. How to get someone’s attention and keep it
• Concrete – Help people understand your idea
• Credible – Belief
• Emotion – Care
• Stories – Propel to action
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36. The
Tipping
Point
Power of Context
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37. Context = Epidemics
Human behavior is influenced by its environment.
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38. Epidemics are sensitive to the conditions and
circumstances of the times and places in which they
occur- the context
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39. Two Context Rules
1. The Good
2. Channel
Samaritan
Capacity
Theory
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40. 1. The Good
Samaritan
Theory
“The convictions of your heart and
the actual contents of your
thoughts are less important, in the
end, in guiding your actions than
the immediate context of your
behavior.”
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41. 2. Channel
Capacity
Amount of space in our brain
for certain kinds of
information
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42. How to Achieve Successful Epidemics???
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43. How to Achieve Successful Epidemics???
1. Change is 2. transform
3. 80/20 Rule.
possible. behavior
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44. 1.
Change is possible.
Simply think different
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45. 2. People can radically transform their behavior /beliefs if
given the right kind of motivation.
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46. 3. The 80/20 Rule
Only takes the smallest
infractions to cause the
smallest changes. Just requires
the slightest push in the right
direction.
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47. Three
elements you can create
1 2 3
Law of the Few Stickiness Factor Power of Context
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48. Conclusion
It is all about
Right people, with the Right message, at the Right time & place.
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49. Advice
FOCUS , TEST & BELIEVE
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50. Thanks
ax.Tantawy@gmail.com
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