small ppt on i-mktng..including working and examples..

1. International Institute ofInternational Institute of
Professional StudiesProfessional Studies
Presentation on
Submitted To
Ms. Chetna
Sawant
Submitted By
Ms. Aayushi
Jain
1Internet Marketing

2. ContentsContents
What is Internet marketing?
Past of Internet marketing
Working of Internet marketing
Examples
Conclusion
2Internet Marketing

3. What is Internet Marketing?What is Internet Marketing?
Internet marketing, refers to advertising
and marketing efforts that use
the Web and e-mail to drive direct sales
via e-commerce as well as sales leads
from Web sites or emails.
3Internet Marketing

4. Past of online marketingPast of online marketing
Internet was earlier used as Arpanet, started
in 1960s.
1st
advertising email was sent in 1965.
In 1990s display ads started.
Firstly it was only online ordering.
Sell and buy became possible in 1991.
Amazon and ebay are the companies that
used transactions firstly.
4Internet Marketing

5. Working of Online marketingWorking of Online marketing
It works on the basis of following model..
“BCG Matrix”
B2B B2C B2G
C2B C2C C2G
G2B G2C G2G
Business Consumer Government
Business
Consumer
Government
5Internet Marketing

6. ExamplesExamples
6Internet Marketing

7. ConclusionConclusion
The Internet is really changing market.
From website designing, through search,
online advertising, e-mail marketing and so
on.
They are presenting a vast new array of
opportunities to get in front of consumers
and deliver marketing messages.
7Internet Marketing

8. 8Internet Marketing

9. 9Internet Marketing

10. 9Internet Marketing