Deffenbaugh_ASBPE

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Paul Deffenbaugh presents a proposal to transition a print magazine to a digital format delivered through an online portal. This would reduce production costs while allowing the content to reach a wider audience and be delivered more timely. Challenges include adapting the design to digital, identifying a consistent vendor, reworking staffing, and ensuring circulation growth by developing an online community.

Business News & Politik

Paul Deffenbaugh Editorial Director Reed Residential Construction Group ASBPE Winter Workshop Presented by

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