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AMD Analyst Day 2009: Rick Bergman
1. AMD Financial Analyst Day
Rick Bergman, Senior Vice President & General Manager
November 11, 2009
2. Yesterday
CPU GPU
105 million transistors @130nm 110 million transistors @150nm
Compute tasks including video decode 2D and 3D gaming
Nascent video processing
2 | AMD Financial Analyst Day| November 11, 2009
3. Today
Multi-core CPU TeraFLOPS-class GPU
758 million transistors @45nm 2.15 billion transistors @40nm
Multi-tasking 3D OS
Most compute tasks Multi-panel HD gaming
Full HD video and audio
3 | AMD Financial Analyst Day| November 11, 2009
4. Now the AMD Fusion™ Era of Computing Begins
~1 billion transistors @32nm Significantly enhances active/
in one design resting battery life
APU: Fusion of CPU & GPU compute High-bandwidth I/O
power within one processor
4 | AMD Financial Analyst Day| November 11, 2009
5. Popular Workloads are Changing
Video Graphics Compute
Superb HD playback 3D user interfaces Enhanced multimedia
Video now 1/3 of all Immersive gaming Parallel compute
consumer Internet DirectX® 11 breakthroughs
traffic Efficient multi-core
NOTE: Application names and logos are used for illustrative purposes only and no endorsement of AMD technology is implied.
5 | AMD Financial Analyst Day| November 11, 2009
6. 2009 AMD Product Priorities
45nm transition for improved processor performance
and power efficiency: desktop, server, notebook
Create ultrathin notebook category; improve notebook
platforms’ battery life by one hour
Win DirectX® 11 and 40nm transitions
Deliver OpenCL™ and DirectCompute 11 developer tools
and hardware optimizations
AMD Fusion™ processors design and 32nm development
Launch Six-Core AMD Opteron™ processor
6 | AMD Financial Analyst Day| November 11, 2009
7. AMD Product Strategy
Deliver winning Differentiate Win with
platforms with GPUs AMD Fusion™
7 | AMD Financial Analyst Day| November 11, 2009
8. Server Platforms
8 | AMD Financial Analyst Day| November 11, 2009
9. Unprecedented Server Performance Gains
45
Floating Point Integer
40
35
30
25
20
15
10
5
0
2003 2004 2005 2006 2007 2008 2009 2010 2011
AMD Opteron™ AMD Opteron AMD Opteron AMD Opteron AMD Opteron AMD Opteron AMD Opteron “Magny-Cours”* “Interlagos”*
244 250 x75 285 x356 x384 2435
(dual-core) (dual-core)
2010 is projected to be the beginning of unprecedented leaps in server
performance-per-watt for AMD
9 | AMD Financial Analyst Day| November 11, 2009
* “Magny-Cours” and “Interlagos” data is based on AMD projections
10. Six-Core AMD Opteron™ Processor
Draws less power at load and idle than
competitive offerings*
Six-core virtualization performance leader
Sub 7-watt cores without compromise
Compatibility designed for faster upgrades
Powers world’s first 2 petaFLOPS supercomputer
* Power numbers based on 3rd party testing in http://it.anandtech.com/IT/showdoc.aspx?i=3653&p=9
10 | AMD Financial Analyst Day| November 11, 2009
11. 11 | AMD Financial Analyst Day| November 11, 2009
12. 2010: Target the Volume Server Market
4 Socket, 0.4M
$10K+ “traditional 4P” market
Volume 4P server $6-10K
Redefine the market
Fully-featured 2P G34 2 Socket, 5.0M
delivers more value with
no compromises on features
New C32 platforms take
true server features to
environments placing a
premium on power-efficiency
1 Socket, 1.6M
<$500 “desktop as a
server” market
Source: IDC Workload Study and Server Forecast
13 | AMD Financial Analyst Day| November 11, 2009
13. AMD Sweet Spot Server Strategy
4P/8P Platforms
~5% of Market* • 2/4 socket; 8/12-core
AMD Opteron™
Performance-per- 6000 Series Platform
• 4 memory channels
• Highly scalable without
watt and ”Maranello” compromising on value
Expandability
2P Platforms
~75% of Market*
Platform Consistency
and Commonality
Highly Energy AMD Opteron • 1/2 socket; 4/6-core
Efficient and 4000 Series Platform • 2 memory channels
1P Platforms
~20% of Market*
Cost Optimized “San Marino” and
“Adelaide”
• New levels of value
and power efficiency
*AMD internal estimates of total server market as of Q309
14 | AMD Financial Analyst Day| November 11, 2009
14. Unmatched Feature Consistency Across Platforms
AMD Opteron™
Same BIOS 6000 Series Platform
(G34 Socket)
Same API
Shared Platform Interface
AMD Opteron™
4000 Series Platform
(C32 Socket)
Same Drivers
OEM Benefits: enables easier design, validation and support
Customer Benefits: easy management and flexibility
15 | AMD Financial Analyst Day| November 11, 2009
15. “Maranello” Platform:
The Future of Enterprise Computing
8- and 12-core “Magny-Cours”
processors
2- and 4-socket platforms
100% more memory channels
New power efficiency and
virtualization features
Ahead of schedule
16 | AMD Financial Analyst Day| November 11, 2009
16. “San Marino” Platform:
New Levels of Power Efficiency and Value
4- and 6-core “Lisbon” processors
1- and 2-socket
Platform optimized for high energy
efficiency
Available with sub 6-watt CPU cores
Ahead of schedule
17 | AMD Financial Analyst Day| November 11, 2009
17. AMD 2010-2011 Sweet Spot Server Strategy
2010 2011
4P/8P Platforms
~5% of Market*
“Magny-Cours” “Interlagos”
AMD Opteron™ 8 and 12 cores 12 and 16 cores
Performance-per- 6000 Series Platform
• 2 and 4 socket; 4 memory channels
watt and ”Maranello” • Highly scalable without compromising value
Expandability
2P Platforms
~75% of Market*
Platform Consistency “Bulldozer”
Core
and Commonality
Highly Energy AMD Opteron “Lisbon” “Valencia”
Efficient and 4000 Series Platform 4 and 6 cores 6 and 8 cores
1P Platforms Cost Optimized “San Marino” • 1 and 2 socket; 2 memory channels
~20% of Market* and “Adelaide” • New levels of value and power efficiency
*AMD internal estimates of total server market as of Q309
18 | AMD Financial Analyst Day| November 11, 2009
19. 2010 Priority: Win with Superior PC Platforms
Visual technologies leadership
Optimize for most popular
usage areas
Continued battery life
improvements
20 | AMD Financial Analyst Day| November 11, 2009
20. 21 | AMD Financial Analyst Day| November 11, 2009
21. AMD Mainstream Notebook Platform Battery Life
7W 9hours
6W 8hours
5W 7hours
4W 6hours
3W 5hours
2W 4hours
1W 3hours
0W 2hours
2008 2009 2010 2011
Note: Core Silicon Power
1.
2.
Based on AMD notebook reference design
Assuming 6-cell Li-Ion battery, 55Whr for 2008-2009, 62Whr for 2010-2011
Battery Life (Resting)
23 | AMD Financial Analyst Day| November 11, 2009
22. Mainstream Notebook Platform: "Danube”
Available H1’10
45nm quad-core performance
DX®10.1 IGP: performance and efficiency
Designed for 7 hours battery life
DirectCompute and OpenCLTM
application acceleration
DX®11 mobile discrete graphics: only from AMD
Ahead of schedule
24 | AMD Financial Analyst Day| November 11, 2009
23. 3rd Gen Ultrathin Notebook: "Nile"
Available H1’10
45nm dual-core mobile processors
Designed for 7+ hours battery life
DX®10.1 IGP: performance and efficiency
DX®11 mobile discrete graphics:
only from AMD
Enhanced UVD capabilities
Ahead of schedule
25 | AMD Financial Analyst Day| November 11, 2009
24. Enthusiast Desktop: "Leo"
Available H1’10
Six-core processor option: mega-tasking
DirectX 11 graphics with CrossFire options
ATI Eyefinity™ for eye-definition experiences
Ahead of schedule
Mainstream Desktop: "Dorado"
Available H1’10
World’s best integrated graphics
Dual-, triple- and quad-core 45nm processors
Unbeatable value
Ahead of schedule
26 | AMD Financial Analyst Day| November 11, 2009
25. AMD Notebook Platform Roadmap 65nm 45nm 32nm
Segment 2009 2010 2011
“Tigris” Platform “Danube” Platform “Sabine” Platform
Desktop
Mainstream
Replacement “Champlain” CPU
“Caspian” CPU 2 to 4 CPU Cores, DDR3 “Llano” APU
4 CPU cores, DDR3
2 CPU Cores DX®10.1 IGP with DX®11 GigaFLOPS-class compute
RS880M with DX®10.1 IGP discrete option DX®11 GPU
Thin & Light
2nd Gen Ultrathin “Nile” Platform “Brazos” Platform
“Conesus” 2 CPU Core
Ultrathin RS780M with DX®10 IGP “Geneva” CPU “Ontario” APU
BGA
2 CPU Cores, DDR3 2 CPU cores: “Bobcat”
1st Gen Ultrathin DX®10.1 IGP with DX®11
“Huron” 1 CPU Core
DX®11 GPU
discrete option
RS690E with DX®9 IGP BGA, DDR3
Netbook BGA BGA
Roadmap subject to change without notice
27 | AMD Financial Analyst Day| November 11, 2009
26. AMD Desktop Platform Roadmap 45nm 32nm
Segment 2009 2010 2011
“Dragon” Platform “Leo” Platform “Scorpius” Platform
AMD Phenom™ II CPUs “Thuban” CPUs “Zambezi” CPU
Up to 4 CPU Cores Up to 6 CPU Cores
Enthusiast DDR2/DDR3 DDR3 4/8 CPU “Bulldozer” Cores
DDR3
AMD 790FX/GX chipset RD890+SB850 chipset AM3 Socket
ATI Radeon™ HD 4000 Series DX® 11 discrete graphics
discrete graphics Next-Gen ATI discrete graphics
“Pisces”/”Kodiak” “Dorado” Platform “Lynx” Platform
Platform
AMD Athlon II CPUs “Llano” APU
AMD Athlon™ II CPUs Up to 4 CPU Cores Up to 4 CPU Cores
Mainstream Up to 4 CPU Cores DDR3 DX® 11 GPU
DDR2/DDR3 DDR3
RS880P+SB810 chipset with
AMD 785G chipset DX® 10.1 IGP
DX®10.1 IGP
Roadmap subject to change without notice
28 | AMD Financial Analyst Day| November 11, 2009
28. AMD Sweet Spot Graphics Strategy
$500
SEP
Product leadership in every segment
Best performance at every price point
$400 The world’s most powerful and efficient GPU series
$300
FOUR Chips in less than SIX months
The GPUs must be
powerful, scalable, affordable, efficient
$200
$100
Q4 2009 Q1 2010
TIMELINE
30 | AMD Financial Analyst Day| November 11, 2009
Product schedule subject to change without notice
29. AMD Wins Visual Computing Technology Transitions
Gaming and Media Technology
GDDR3 GDDR4 GDDR5
Memory Technology
130nm 110nm 90nm 80nm 65nm 55nm 40nm
Process Technology
31 | AMD Financial Analyst Day| November 11, 2009
32. ATI Radeon HD 5800/5700 Graphics Leadership
34 | AMD Financial Analyst Day| November 11, 2009
33. AMD Wins in Mobile Discrete
ATI Mobility Radeon™: #1 choice
for notebook discrete graphics
200+ design wins from leading
OEMs worldwide
Best gets even better with
upcoming introduction of ATI
Mobility Radeon HD 5000 series
DirectX® 11 mobile discrete
graphics: Q1 2010, only from AMD
35 | AMD Financial Analyst Day| November 11, 2009
34. 36 | AMD Financial Analyst Day| November 11, 2009
35. ATI Stream: Platform Performance Breakthroughs
Developers leverage AMD GPUs and CPUs
Heterogeneous:
for enhanced application performance
Industry-standard OpenCL™ and DirectCompute 11
Standards Based:
for cross-platform development
Massively parallel, programmable GPU architecture
High Performance:
delivers dramatic performance and power efficiency
38 | AMD Financial Analyst Day| November 11, 2009
36. 39 | AMD Financial Analyst Day| November 11, 2009
37. Adobe and OpenCL
David Wadhwani
GM and Vice President, Platform Business Unit
Adobe Systems, Inc.
“Adobe and AMD are collaborating to
optimize Flash Player 10.1 for AMD
platforms. We are excited about the joint
effort, which will help accelerate and deliver
smooth video playback of rich Flash-based
Web content on AMD-powered devices.”
41 | AMD Financial Analyst Day| November 11, 2009
38. ATI Stream-Enabled Multimedia Applications
MediaShow 5 PowerDirector 8
MediaShow Espresso PowerDirector 7
SimHD™ Plug-in for TotalMedia Theatre
Roxio Creator™ 2010
Roxio Creator™ 2010 Pro
42 | AMD Financial Analyst Day| November 11, 2009
39. 43 | AMD Financial Analyst Day| November 11, 2009
40. Pro Graphics Momentum Accelerates
50
42
40
Fujitsu
30
Lenovo
20
10 Dell
10
HP
0
1H 2008 2H 2009
Record design win numbers for ATI FirePro™ Professional Graphics
44 | AMD Financial Analyst Day| November 11, 2009
41. 2010 AMD Product Priorities
Deliver four new winning PC platforms in H1
Increase both notebook performance
and battery life by at least 25%
Expand OpenCLTM and DirectCompute 11
developer tools and hardware optimizations
Win DX®11 notebook transition
Launch 12-Core AMD Opteron™ processor
and 6000/4000 series platforms
Sample “Bulldozer”, “Bobcat” and 32nm
AMD Fusion™ based products to customers
45 | AMD Financial Analyst Day| November 11, 2009
43. AMD Fusion™ Requires "Velocity"
visual computing technologies now
Velocity: drive the AMD pace of innovation
Breakthroughs via teraFLOPS-class GPU compute
AMD Fusion™ Design Methodology builds on annual
GPU design cycle to achieve faster innovation pace
Performance/low-power x86 core options
Clear, compelling platform differentiation
The best APU every year
47 | AMD Financial Analyst Day| November 11, 2009
44. AMD Fusion™ Delivers Breakthroughs in 3 Dimensions
Power
Performance
Form
Factor
48 | AMD Financial Analyst Day| November 11, 2009
45. 2011…
…Deliver the Promise…
…the Promise of AMD Fusion™
CPU Supercomputing power GPU
in a notebook that lasts all day
49 | AMD Financial Analyst Day| November 11, 2009