American Marketing Association Sacramento Valley hosted a Luncheon with Disney Executive Matt Prince who spoke to us about Personal Branding.

1. BRAND YOU
SECRETS OF PERSONAL BRANDING
PRESENTED
BY
MATT
PRINCE
@MATT_PRINCE
Sunday, October 14, 2012

2. WHAT IS
PERSONAL BRAND?
Sunday, October 14, 2012

3. ®
Sunday, October 14, 2012

4. COMPANIES
ARE BECOMING CEO
MORE LIKE
INDIVIDUALS CMO
AND
INDIVIDUALS PUBLICIST
ARE BECOMING
MORE LIKE INTERN
COMPANIES.
Sunday, October 14, 2012

5. COMPANIES
AS A PR
ARE BECOMING
PRACTITIONER,
MORE LIKE
THE BIGGEST
INDIVIDUALS
AND MOST
AND
IMPORTANT
INDIVIDUALS
CLIENT YOU
ARE BECOMING
WILL EVER HAVE
MORE LIKE
IS YOURSELF.
COMPANIES.
Sunday, October 14, 2012

6. NAME
NETWORK IMAGE
PERSONAL
BRAND
ONLINE
REPUTATION ID
Sunday, October 14, 2012

7. PERSONAL
THE DEFINITION OF YOU
BRAND
AS DEFINED BY OTHERS.
Sunday, October 14, 2012

8. YOUR BRAND IS NOT WHAT YOU DO.
BUT WHAT PEOPLE THINK YOU DO.
Sunday, October 14, 2012

9. 10
SECRETS OF
PERSONAL BRANDING
Sunday, October 14, 2012

10. 1
FIND YOURSELF
Sunday, October 14, 2012

11. FIND YOURSELF:
CREATE A ROAD MAP:
BUSINESS PLAN, MISSION STATEMENT, OBJECTIVES, GOALS?
S.W.O.T. ANALYSIS
FOLLOW THE MAP
Sunday, October 14, 2012

12. 2
MAKE AN IMPRESSION
Sunday, October 14, 2012

13. LIVE EVERY DAY LIKE YOU ARE ON
A FIRST DATE.
Sunday, October 14, 2012

14. MAKE AN IMPRESSION:
BRANDING TOOL KIT:
ELEVATOR PITCH, PERSONAL WEBSITE, BLOG, SOCIAL MEDIA
PRESENCE, RESUME, BUSINESS CARDS AND BREATH MINTS
MIRROR YOUR VERSION OF SUCCESS
BE GENUINE
Sunday, October 14, 2012

15. 3
DO SOCIAL RIGHT
Sunday, October 14, 2012

16. SOCIAL MEDIA IS NOT A BRAND STRATEGY.
IT’S A TOOL.
Sunday, October 14, 2012

17. AN AMERICAN REVOLUTION. LIKE A ROCK.
CHEVY RUNS DEEP
Sunday, October 14, 2012

18. THE BEST PERSON EVER. FOR REALZ.
BLOG
Sunday, October 14, 2012

19. BLOG
THE PROFESSIONAL THE PERSON THE SOCIAL NETWORKER THE EXPERT
Sunday, October 14, 2012

20. BLOG
THE PROFESSIONAL THE PERSON THE SOCIAL NETWORKER THE EXPERT
Sunday, October 14, 2012

21. DO SOCIAL RIGHT:
THE IFE IFE RULE:
INTERESTING, FUNNY, EDUCATIONAL,
IMPRESSIVE, FLATTERING, EMBARRASSING
PICTURE PERFECT
LISTEN. REPLY. EXPAND. LEVERAGE.
Sunday, October 14, 2012

22. 4
BE NARROW MINDED
Sunday, October 14, 2012

23. BE NARROW MINDED:
FOLLOW THE PLAN
FOLLOW YOUR GUT
PLAY GAMES
Sunday, October 14, 2012

24. 5
BE A CONTENT
CREATOR
Sunday, October 14, 2012

25. BE A CONTENT CREATOR:
CONTROL YOUR MESSAGE
FORGET THE MAILMAN
CONTENT IS KING
Sunday, October 14, 2012

26. 6
BE A STORYTELLER
Sunday, October 14, 2012

27. BE A STORYTELLER:
BE REMEMBERED
KEEP IT SIMPLE
TELL THE TRUTH
Sunday, October 14, 2012

28. 7
TAKE IT OFFLINE
Sunday, October 14, 2012

29. TAKE IT OFFLINE:
GET OFF THE COUCH
NETWORK
BUILD RELATIONSHIPS
Sunday, October 14, 2012

30. SOCIAL MEDIA IS NOT A BRAND STRATEGY.
IT’S A TOOL.
Sunday, October 14, 2012

31. 8
REPETITION OF
REPUTATION
Sunday, October 14, 2012

32. 9
KNOW YOUR
AUDIENCE
Sunday, October 14, 2012

33. KNOW YOUR AUDIENCE:
ADAPT WITHOUT COMPROMISE
UPDATE YOUR TOOL BAG
REPETITION. REPETITION. REPETITION
Sunday, October 14, 2012

34. 10
HAVE FUN
Sunday, October 14, 2012

35. PR PROS ASSEMBLE
MARCH 16 - 17, 2013
WWW.PRPROSASSEMBLE.COM
Sunday, October 14, 2012

36. THANK YOU
Q&A
HTTP://WWW.THEPRINCEPLES
Sunday, October 14, 2012