Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com

1. Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run with
Association, Chicago Chap- what fate deals you.”
ter on June 22nd for the annual - Led Zeppelin
BrandSmart Conference - the
largest branding conference in the Linda Bartman
Midwest. Network with the city’s Cars.com
top marketing professionals and hear Senior Director, Marketing
from some of the biggest marketing
rock stars around. You’ll learn from Linda Bartman joined Cars.com in 2011 as their Senior
Director of Marketing. Linda leads the company’s business
the industry’s top performers what
to business marketing efforts and is responsible for
it takes to crank up the volume on
developing and executing the marketing strategy to drive
your brand and become your own online advertising sales to automotive manufacturers and
marketing rock star. local dealers, which is the company’s primary revenue driver.
SPEAKER LINE-UP: Prior to Cars.com, Linda was the Director, Marketing
Marcie Allen Communications & Brand, with BP US Fuels Value Chain.
MAC Presents In Linda’s role at BP she was responsible for managing
the brand for the Fuels business in the U.S.in addition
Linda Bartman to strategic development and execution of marketing
Cars.com communication strategies both through the consumer
channels and the B2B distributor network. Linda led the
Lee Brown marketing communication and public relations strategy for
Groupon the U.S. Fuels business in response to the Gulf of Mexico
crisis, developing the messaging platform of “Locally owned and locally operated” whereby
Kirk Chartier local distributors were able to educate the public on their locally owned status in the wake of the
optionsXpress Holdings, Inc. situation. Linda joined BP in 2005.
Tena Clark Before BP, Linda led a series of marketing
DMI Music & Media Solutions and brand initiatives in both the B2B/
B2C channels in global businesses such
Luis Gallardo as GE and AAR. Linda began her career
Deloitte with Ameritech New Media focusing on
Public Affairs and negotiating new franchise BrandSmart 2011 Details:
John M. Greening agreements for a start- up business.
Northwestern University, Medill When:
Graduate School of Integrated Mar- Linda’s specialty is brand management and June 22, 2011
keting Communications driving integrated 360 marketing planning
and delivery. With experience in managing Time:
Dave Knickerbocker complex distribution channels, her focus 8:00 AM - 5:00 PM
Chicago Blackhawks has been working on ways to bring brands
Where:
to life through a seamless marketing
approach that builds brand strength and Spertus Institute
Dan Michelson
Allscripts consistency. 610 South Michigan Avenue
Chicago, IL 60605-1901
Bill Ogle She and her husband, Paul, have three (312) 322-1700
Motorola Mobility, Inc children; Jessica 9, Joe 7, and Jordan 5.
Jeff Ragovin
Buddy Media