5. We help these businesses with their social media
marketing:
Old Bus Depot Markets
National Parks NSW – Wild about Whales
Lantern Apartments Thredbo
Canberra Business Council
Sportsmans Warehouse
Deeks Health Foods
Michael Milton
Canberra BusinessPoint
Capital Region Farmers Market
The RUC
(and more…)
6. Your Name, your
business and
when was the last
time you used
Social Media?
(Hours ago, Days,
Weeks?)
7. Overview
1. Social media usage
2. Social media planner
3. 10 ways you could use it in your business
4. The Big 5 platforms and tools
5. Spending time
6. Managing and evaluating
7. To do list
8. Show us ya stats..
•Australian Interactive Media Industry
Association + Sensis July 2012
•Nielsen Netmetrics April 2012
36. Developing our ‘Social media’ voice
1. Talk like a person – not a brochure
2. Sound like your business and yourself
3. Add value to the discussion
4. Work out when you need to respond
and when you don’t
5. Sign off personally when multiple
people post - Todd
37. ‘Social media’ voice Tips
Use first names
– ‘Thanks for your question Laura…’
Speak in the first person
– ‘I / We have looked into this for you…’)
Be courteous and friendly
– Hi Steve, thanks for the note…
Thank and acknowledge people for sharing the
message or for compliments
38. Things to avoid
• Selling and shameless promotion
• Negativity
• Slow responses / No responses
• Asking questions without replying
• Over posting
• Talking about yourself all the time
• Fake answers
• Arguments
• Not setting a time budget for yourself
42. Social media recap – TO DO LIST
1. Set your objectives
2. Pick your platform
3. Create great content
4. Engage in multiple ways
5. Budget your time
6. Evaluate and change
7. Enjoy the experience