SlideShare ist ein Scribd-Unternehmen logo
1 von 36
Corporate Communication: Advertising, Marketing Communication, Marketing & Public Relations
Fathers of Corporate Communication: Paul Garrett ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Fathers of Corporate Communication: Arthur Page
Arthur Page’s Corporate Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical Roots:  Corporate Communication and Public Relations ,[object Object],[object Object],[object Object],[object Object]
Foundations in PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Foundations in PR ,[object Object],[object Object]
Issues of Importance to Corporate Communication Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object]
Defining Corporate Communication ,[object Object],[object Object],[object Object]
Aspects of Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Successful Professionals in Corporate Communication ,[object Object],[object Object],[object Object],[object Object]
Professional Communicator Responsibilities ,[object Object],[object Object],[object Object],[object Object]
Professional Communicator Responsibilities ,[object Object],[object Object],[object Object]
Ethics in Corporate Communication ,[object Object],[object Object]
Professional Communication Organizations ,[object Object],[object Object],[object Object],[object Object]
Professionalism? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Struggle for Identity in Corporate Communication ,[object Object],[object Object]
Corporate Communication Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scope of Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outsourcing of Corporate Communication ,[object Object]
What does this outsourcing trend mean for professional communication careers? ,[object Object],[object Object],[object Object]
Management Perspective in Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management Perspective in Corporate Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations ,[object Object],[object Object]
Employee Relations ,[object Object],[object Object]
Government Relations ,[object Object],[object Object],[object Object]
Relations with Special Interest Groups ,[object Object],[object Object],[object Object]
Dealing with Stakeholders ,[object Object],[object Object],[object Object],[object Object]
Investor Relations ,[object Object],[object Object],[object Object],[object Object]
Advertising Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

Weitere ähnliche Inhalte

Was ist angesagt?

Corporate Communication by Dr. Ashutosh Karnatak
Corporate Communication by Dr. Ashutosh KarnatakCorporate Communication by Dr. Ashutosh Karnatak
Corporate Communication by Dr. Ashutosh Karnatak
Dr Ashutosh Karnatak
 
Corporate identity
Corporate identityCorporate identity
Corporate identity
Damansara
 
Public relations and corporate image
Public relations and corporate imagePublic relations and corporate image
Public relations and corporate image
shivamrckz
 
Challenges for Corporate Communications in the Digital Age
Challenges for Corporate Communications in the Digital AgeChallenges for Corporate Communications in the Digital Age
Challenges for Corporate Communications in the Digital Age
ContentStrategyForum2014
 

Was ist angesagt? (20)

Corporate Communication - Important Facts
Corporate Communication - Important FactsCorporate Communication - Important Facts
Corporate Communication - Important Facts
 
Corporate Communication by Dr. Ashutosh Karnatak
Corporate Communication by Dr. Ashutosh KarnatakCorporate Communication by Dr. Ashutosh Karnatak
Corporate Communication by Dr. Ashutosh Karnatak
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organization
 
Corporate communication
Corporate communicationCorporate communication
Corporate communication
 
Corporate communication functions
Corporate communication functionsCorporate communication functions
Corporate communication functions
 
Corporate Communication By Prashakth Kamath
Corporate Communication By Prashakth KamathCorporate Communication By Prashakth Kamath
Corporate Communication By Prashakth Kamath
 
Corporate Communication Management
Corporate Communication ManagementCorporate Communication Management
Corporate Communication Management
 
Corporate image building
Corporate image buildingCorporate image building
Corporate image building
 
Corporate identity
Corporate identityCorporate identity
Corporate identity
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
 
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraINTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh Mishra
 
Public relation ppt
Public relation ppt Public relation ppt
Public relation ppt
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
Overview of Public Relations Agency
Overview of Public Relations AgencyOverview of Public Relations Agency
Overview of Public Relations Agency
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public Relations
 
Public relations and corporate image
Public relations and corporate imagePublic relations and corporate image
Public relations and corporate image
 
corporate communication
corporate communicationcorporate communication
corporate communication
 
Corporate communication and pr unit 1
Corporate communication and pr unit 1Corporate communication and pr unit 1
Corporate communication and pr unit 1
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
Challenges for Corporate Communications in the Digital Age
Challenges for Corporate Communications in the Digital AgeChallenges for Corporate Communications in the Digital Age
Challenges for Corporate Communications in the Digital Age
 

Andere mochten auch

PWC Corporate Communications Budget
PWC Corporate Communications BudgetPWC Corporate Communications Budget
PWC Corporate Communications Budget
Kari Saunders
 
Corporate communication
Corporate communicationCorporate communication
Corporate communication
Cynthia Newton
 
Komunikasi berkesan 1
Komunikasi berkesan 1Komunikasi berkesan 1
Komunikasi berkesan 1
aimm reka
 
Copyright and online piracy
Copyright and online piracyCopyright and online piracy
Copyright and online piracy
shelana
 
Internet Piracy and Book Sales
Internet Piracy and Book SalesInternet Piracy and Book Sales
Internet Piracy and Book Sales
GRAPE
 
Online piracy
Online piracyOnline piracy
Online piracy
zim94
 
Software Piracy
Software PiracySoftware Piracy
Software Piracy
Byerdavi
 

Andere mochten auch (20)

PWC Corporate Communications Budget
PWC Corporate Communications BudgetPWC Corporate Communications Budget
PWC Corporate Communications Budget
 
Nonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam InternationalNonprofit Communication Plan: Oxfam International
Nonprofit Communication Plan: Oxfam International
 
2016 Global Communications Report
2016 Global Communications Report2016 Global Communications Report
2016 Global Communications Report
 
Understanding Corporate Communication Function and Role
Understanding Corporate Communication Function and RoleUnderstanding Corporate Communication Function and Role
Understanding Corporate Communication Function and Role
 
Corporate communication
Corporate communicationCorporate communication
Corporate communication
 
Modul 06: Pengenalan Komunikasi Korporat
Modul 06: Pengenalan Komunikasi KorporatModul 06: Pengenalan Komunikasi Korporat
Modul 06: Pengenalan Komunikasi Korporat
 
Komunikasiberkesan
KomunikasiberkesanKomunikasiberkesan
Komunikasiberkesan
 
Reka bentuk korporat
Reka bentuk korporatReka bentuk korporat
Reka bentuk korporat
 
Komunikasi berkesan 1
Komunikasi berkesan 1Komunikasi berkesan 1
Komunikasi berkesan 1
 
Art of communication for hospital
Art of communication for hospitalArt of communication for hospital
Art of communication for hospital
 
Copyright and online piracy
Copyright and online piracyCopyright and online piracy
Copyright and online piracy
 
Internet Piracy and Book Sales
Internet Piracy and Book SalesInternet Piracy and Book Sales
Internet Piracy and Book Sales
 
REDIC: Final Presentation by the RO Team
REDIC: Final Presentation by the RO TeamREDIC: Final Presentation by the RO Team
REDIC: Final Presentation by the RO Team
 
Online piracy
Online piracyOnline piracy
Online piracy
 
Digital Piracy
Digital PiracyDigital Piracy
Digital Piracy
 
Film Piracy
Film PiracyFilm Piracy
Film Piracy
 
Event marketing motivation ,promotion and pricing policies in event marketing
Event marketing motivation ,promotion and pricing policies in event marketingEvent marketing motivation ,promotion and pricing policies in event marketing
Event marketing motivation ,promotion and pricing policies in event marketing
 
Hospital Internal Communication with SnapComms
Hospital Internal Communication with SnapCommsHospital Internal Communication with SnapComms
Hospital Internal Communication with SnapComms
 
Software piracy
Software piracySoftware piracy
Software piracy
 
Software Piracy
Software PiracySoftware Piracy
Software Piracy
 

Ähnlich wie Corporate Communication

Corporate communication in lieu of attendence
Corporate communication in lieu of attendenceCorporate communication in lieu of attendence
Corporate communication in lieu of attendence
mangalsingh123
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
Michellin Lobos
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
Michellin Lobos
 
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
GilbertArapBor
 
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Public Relations, Advertising, Corp Comm & Mar Com  1 FPublic Relations, Advertising, Corp Comm & Mar Com  1 F
Public Relations, Advertising, Corp Comm & Mar Com 1 F
shahjipr
 

Ähnlich wie Corporate Communication (20)

Corporate communication in lieu of attendence
Corporate communication in lieu of attendenceCorporate communication in lieu of attendence
Corporate communication in lieu of attendence
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
 
The practice of pr in the philippines101
The practice of pr in the philippines101The practice of pr in the philippines101
The practice of pr in the philippines101
 
Pr an overview 12.01.13 - garware
Pr an overview 12.01.13 - garwarePr an overview 12.01.13 - garware
Pr an overview 12.01.13 - garware
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
1. CMM 423 CHAPTER 1 - THE CONTEXT OF PUBLIC RELATIONS.ppt
 
Corporate communication
Corporate communicationCorporate communication
Corporate communication
 
Roles of PR/CC in crisis communication
Roles of PR/CC in crisis communicationRoles of PR/CC in crisis communication
Roles of PR/CC in crisis communication
 
Public Relations, Advertising, Corp Comm & Mar Com 1 F
Public Relations, Advertising, Corp Comm & Mar Com  1 FPublic Relations, Advertising, Corp Comm & Mar Com  1 F
Public Relations, Advertising, Corp Comm & Mar Com 1 F
 
human relations development and training
human relations development and traininghuman relations development and training
human relations development and training
 
Meaning and definition of public relation
Meaning   and  definition  of  public  relationMeaning   and  definition  of  public  relation
Meaning and definition of public relation
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
IMC
IMCIMC
IMC
 
Brief Introduction to Public Relations
Brief Introduction to Public RelationsBrief Introduction to Public Relations
Brief Introduction to Public Relations
 
Public Relationship Management Module-1.pptx
Public Relationship Management Module-1.pptxPublic Relationship Management Module-1.pptx
Public Relationship Management Module-1.pptx
 
chapter 7 imc mkt.ppt
chapter  7 imc mkt.pptchapter  7 imc mkt.ppt
chapter 7 imc mkt.ppt
 
Role of new media in corporate communication
Role of new media in corporate communicationRole of new media in corporate communication
Role of new media in corporate communication
 
2. CMM 423 CHAPTER 2 - JOBS IN PUBLIC RELATIONS.ppt
2. CMM 423 CHAPTER 2 - JOBS IN PUBLIC RELATIONS.ppt2. CMM 423 CHAPTER 2 - JOBS IN PUBLIC RELATIONS.ppt
2. CMM 423 CHAPTER 2 - JOBS IN PUBLIC RELATIONS.ppt
 
PRO duties
PRO dutiesPRO duties
PRO duties
 
Brand communication Strategies & Services
Brand communication Strategies & ServicesBrand communication Strategies & Services
Brand communication Strategies & Services
 

Mehr von Kalahub (20)

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Small and medium scale enterprise
Small and medium scale enterpriseSmall and medium scale enterprise
Small and medium scale enterprise
 
Petrochemical hub of india gujarat
Petrochemical hub of india gujaratPetrochemical hub of india gujarat
Petrochemical hub of india gujarat
 
Best clik forever
Best clik foreverBest clik forever
Best clik forever
 
Pr portfolio
Pr portfolioPr portfolio
Pr portfolio
 
Communication craft
Communication craftCommunication craft
Communication craft
 
ETV Programme Schedule...
ETV Programme Schedule...ETV Programme Schedule...
ETV Programme Schedule...
 
Sanjeevani kit
Sanjeevani kitSanjeevani kit
Sanjeevani kit
 
Presentation2
Presentation2Presentation2
Presentation2
 
Sanjeevani kit
Sanjeevani kitSanjeevani kit
Sanjeevani kit
 
Gujtorism
GujtorismGujtorism
Gujtorism
 
Vavdigastra
VavdigastraVavdigastra
Vavdigastra
 
Uria
UriaUria
Uria
 
Turmeric powder
Turmeric powderTurmeric powder
Turmeric powder
 
Nirmastra
NirmastraNirmastra
Nirmastra
 
Jivamrut
JivamrutJivamrut
Jivamrut
 
Gay adharit kheti
Gay adharit khetiGay adharit kheti
Gay adharit kheti
 
Findla juce
Findla juceFindla juce
Findla juce
 
Dhom flower
Dhom flowerDhom flower
Dhom flower
 
Dhanjivamrut
DhanjivamrutDhanjivamrut
Dhanjivamrut
 

Kürzlich hochgeladen

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 

Kürzlich hochgeladen (20)

PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 

Corporate Communication