Our new presentation, prepated for TEMPUS project

1. Digital Marketing Agency
84 Sprendimai

2.  Michail Potapov, and I am:
 Master of Business Management and
Administration, VGTU
 Google Adwords Individually Certified Professional
 Accredited Microsoft Advertising Professional
 Certified Member of Google Engage for Agencies
program
 Member of Lithuanian Marketing Organization
(LiMA)
 Founder and director of “84 Sprendimai” digital
agency
Hello, my name is…

3.  2007-2012: operated as individual business
 No initial investments needed
 Easy taxation and accounting (~24%)
 2012: Small Partnership “84 Sprendimai” founded
 New form of business, created for startups and family businesses
 Easy to start via internet (3 days and 150 Eur)
 Limited Liability company
 “Versli Lietuva” vouchers: free consulting services (50h)
 15% tax
Story of “84 Sprendimai”

4.  We started with:
 Website development
 SEO
 Copywriting
 IT Support and website maintenance
 Now we do:
 Digital marketing mix optimization for sales using Google
Adwords
Evolution of 84:

5. Increase sales
Increase digital marketing efficiency
Get known
Needs of our customers

6. Typical scenario
Customer is
searching for
product/service
with Google
Google displays
search-related
Ad
Customer visits
advertisers
website
Advertiser
receives
call/order

7. Google Search result page

8.  2-8 weeks to reach 1st page
 Even then Ad Position not
managed
 Placement not guaranteed
 Lower CTR
 Complicated snippet
copywriting
 Lottery, but cheaper in long-
term
Google Organic (SEO)
 Ad displayed in 2-3 hours
 Higher CTR
 Managed positions for effective
keywords
 A/B experiments
 Ideal for new markets
 Ideal for market potential
estimation
 Ideal for idea testing
 Easy ROI calculation
 Remarketing
Google Adwords (SEM)
SEM vs SEO

9.  Google Adwords:
 Easy to start: Campaign runs in 2-3 hours
 Easy to test: A/B testing
 Easy to measure: integrated Analytics
 Easy to pay: budgets from 0,02 Eur/click, possible models are: CPM,
CPC, CPA
 TV, Ratio, Newspaper, Magazines, Outdoor, Print:
 Production time: from 1-2 days (print media) to 2-3 months (TV)
 Entry barrier: budgets from $$(print) and $$$ (radio) to $$$$$ (TV)
 No A/B testing
 CPM models only
Adwords vs. other Ad Media

10.  We connect customers and SMB companies using Google
Adwords.
 Optimizing Websites for conversions
 Managing SEM campaigns
 Providing digital marketing analytics and consulting services
What we do?

11. Customer created website using Wordpress and
custom template for 200 Eur
Identified problem: bounce rate >50%, no
calls/requests
We optimized website: changed design and
structure, optimized texts, added attractive
product pictures
Results: bounce rate decreased to 0,26%, 3-5 new
orders/week (same budget)
Case A: Wedding dress store

12. Case A: Google Analytics report

13. Customer used broad-match keywords in ad
campaign, receiving too low-quality clicks.
We filtered keywords and optimized landing
pages and ad texts for conversions.
Results: conversion rate increased +5%
(sales), +2% visits, +10% ad views, -5% ad
spending
Case B: Travel Agency

14. Case B: Google Analytics report

15. 30% Leads are customers
Average order 150 Eur
80 Eur Ad Spending generated 4 sales,
generated 600 Eur sales, ~20 Eur/sale
Case C: Niche market ROI

16.  2007-2012 Business Website development and support:
strong digital marketing background and experience
 2008-2013 Administration of Google Adwords accounts:
increased service quality
Portfolio Evolution

17.  >5 new projects in foreign markets (Russia, Ukraine,
Belarus, Latvia, Estonia) in 2013
 >30 new active Adwords accounts in 6 months
 Google Certified Partner status in August 2013*
 Achievements:
 4x lower CPA price in 3 months (Action: place order)
 1st Ad position for 6 months and 10% lower CPC
 Payback record: new deal revenue covered monthly ad budget
in 2 days(service industry)
Short facts

18.  >54% of Lithuanians are active internet users (2013)
 >91% of Internet users in Lithuania are using Google
Search
 >25% of customers are “googling” products they want to
buy
 >1 000 000 search queries daily received by Google from
Lithuania
 >50% of businesses did not tried Adwords yet
Why Adwords?

19.  Usually has no marketing department, not qualified to use
all potential of Adwords, not familiar with digital
advertising, has no time to learn
 Limited marketing budgets: TV, Radio, Print ad is too
expensive.
 “Ready to try” internet advertising with small initial budget,
 Business owners are decision-makers
Why SMB customers?

20.  Constant changes
 Increased Competition
 Quality matters
 ROI factor
Why SMB outsources Adwords?

21. Outsource Adwords administration and
increase ROI
Evaluate digital marketing performance
Estimate potential of new markets
Check business ideas
Get knowledge about digital marketing
Also we are interested in partnership!
We ready to help

22. MB “84 Sprendimai”
S. Zukausko str. 16, Vilnius
info@84.lt
Mobile: +370 631 11841
Fax: +370 656 02707
www.84.lt
Contact us: