17. Mexico to USAUSA to Mexico
• SEO for the USA market.
• The ability to purchase in dollars to a US account to
avoid international finance charge.
• Off-line strategy of working with local supermarkets.
• Promotoras in states where remittances are highest.
• Mexican families will be able to create gift registries of
the products and services they need.
18. Take Aways
1. It’s about the relationship.
2. Mexicans in the US want to give a larger range of
gifts.
3. Offline Sales Strategy.