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How We Started
2008 - 2012: Over 60 apps
for Latin American market.
Clients
Are we making
a difference?
Are we innovating?
Rethinking Our
Purpose
Top e-commerce sites
in the United States.
Gifting Between US & Mexico
22 Billion Each Year:
Remittances are the
strongest form of giving.
The Problem
$300
$200
Oscar lives
in the US
Oscar´s brother
in Mexico
Oscar´s Mom
in Mexico
Oscar trying to give his mom
a new TV in Mexico.
The Solution
Sales Strategy
Mexico to USAUSA to Mexico
• SEO for the USA market.
• The ability to purchase in dollars to a US account to
avoid international finance charge.
• Off-line strategy of working with local supermarkets.
• Promotoras in states where remittances are highest.
• Mexican families will be able to create gift registries of
the products and services they need.
Take Aways
1. It’s about the relationship.
2. Mexicans in the US want to give a larger range of
gifts.
3. Offline Sales Strategy.
Thank you
Lisa Milton, CEO
lisa.milton@azapregalos.com

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