Presentation geared educating professionals on how they can use internet marketing tools like blogs, facebook and twitter to generate more business.

1. Making Social Media
Work for You
by Dustin Luther (@tyr)

2. Business Source?
Referrals? Direct to
Consumer?

3. Business Source?
Referrals? Direct to
Consumer?

4. Agent Biz Cycle (A.B.C.)
Community
Sphere Consumers
Clients Prospects

5. Agent Biz Cycle (A.B.C.)
Community
Sphere
Building Sphere Consumers
Clients Prospects

6. Agent Biz Cycle (A.B.C.)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects

7. Agent Biz Cycle (A.B.C.)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

8. Building Your Sphere
Blog Twitter Facebook

9. Using Email?

10. Blogging is Easier!
Webmail Blog Post

11. Email to the World

12. Text
Already Doing It!

13. Twitter

14. Twitter Basics

15. Why Twitter?

16. Keys to Facebook

17. Keys to Facebook
• Super easy

18. Keys to Facebook
• Super easy
• Awesome referral (“sphere”) marketing

19. Keys to Facebook
• Super easy
• Awesome referral (“sphere”) marketing
• Focus on status updates

21. Ranking
Suggestions
Updates

22. 365 Things To Do

23. Back to his Hub

24. Example Hub

25. Training Course
• Week 1: Writing a Blog Post
• Week 2: Using Photos, Videos and Links
• Week 3: Creating Landing Pages
• Week 4: Facebook Basics
• Week 5: Twitter Basics

26. Lead Generation
Community
Sphere
Building Sphere Consumers
Clients Prospects

27. Lead Generation
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects

28. Lead Gen = The Hub

29. Website

30. Dynamic Content

31. Into a CRM
Home Search Email Newsletters

32. CRM => Conversions

33. Ask for Biz
Phone Email

34. Client Management
Community
Sphere
Building Sphere Consumers
Clients Prospects

35. Client Management
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects

36. Client Management
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

37. The Tools

38. DocuSign

39. Gist

40. Cloud CMA

41. Google Apps

42. Agent Biz Cycle (A.B.C.)
Community
Sphere
Building Sphere Consumers
Clients Prospects

43. Agent Biz Cycle (A.B.C.)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects

44. Agent Biz Cycle (A.B.C.)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

45. Successful Hub
Baseline
1. Proud of It
2. Dynamic Content
3. Home Search
4. Ability to Prospect

46. Interesting vs. Interested

47. http://DustinLuther.com
Twitter: @tyr