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Making Social Media
  Work for You
       by Dustin Luther (@tyr)
Business Source?




Referrals?    Direct to
             Consumer?
Business Source?




Referrals?    Direct to
             Consumer?
Agent Biz Cycle (A.B.C.)
 Community


            Sphere       Consumers


  Clients            Prospects
Agent Biz Cycle (A.B.C.)
   Community

Sphere
Building        Sphere       Consumers


      Clients            Prospects
Agent Biz Cycle (A.B.C.)
   Community
                       Lead
                     Generation
Sphere
Building        Sphere       Consumers


      Clients            Prospects
Agent Biz Cycle (A.B.C.)
   Community
                          Lead
                        Generation
Sphere
Building         Sphere        Consumers


      Clients             Prospects

                  Client
                Management
Building Your Sphere




Blog     Twitter   Facebook
Using Email?
Blogging is Easier!




Webmail       Blog Post
Email to the World
Text




Already Doing It!
Twitter
Twitter Basics
Why Twitter?
Keys to Facebook
Keys to Facebook




• Super easy
Keys to Facebook




• Super easy
• Awesome referral (“sphere”) marketing
Keys to Facebook




• Super easy
• Awesome referral (“sphere”) marketing
• Focus on status updates
Ranking

                    Suggestions




Updates
365 Things To Do
Back to his Hub
Example Hub
Training Course
• Week 1: Writing a Blog Post
• Week 2: Using Photos, Videos and Links
• Week 3: Creating Landing Pages
• Week 4: Facebook Basics
• Week 5: Twitter Basics
Lead Generation
   Community

Sphere
Building        Sphere       Consumers


      Clients            Prospects
Lead Generation
   Community
                       Lead
                     Generation
Sphere
Building        Sphere       Consumers


      Clients            Prospects
Lead Gen = The Hub
Website
Dynamic Content
Into a CRM




Home Search    Email Newsletters
CRM => Conversions
Ask for Biz




Phone                 Email
Client Management
   Community

Sphere
Building        Sphere       Consumers


      Clients            Prospects
Client Management
   Community
                       Lead
                     Generation
Sphere
Building        Sphere       Consumers


      Clients            Prospects
Client Management
   Community
                          Lead
                        Generation
Sphere
Building         Sphere        Consumers


      Clients             Prospects

                  Client
                Management
The Tools
DocuSign
Gist
Cloud CMA
Google Apps
Agent Biz Cycle (A.B.C.)
   Community

Sphere
Building        Sphere       Consumers


      Clients            Prospects
Agent Biz Cycle (A.B.C.)
   Community
                       Lead
                     Generation
Sphere
Building        Sphere       Consumers


      Clients            Prospects
Agent Biz Cycle (A.B.C.)
   Community
                          Lead
                        Generation
Sphere
Building         Sphere        Consumers


      Clients             Prospects

                  Client
                Management
Successful Hub
         Baseline

1. Proud of It
2. Dynamic Content
3. Home Search
4. Ability to Prospect
Interesting vs. Interested
http://DustinLuther.com




     Twitter: @tyr

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Making Social Media Work for You

Editor's Notes

  1. Wish I could offer a complete DIY kit, but your strategy is really gonna depend on you knowing what you’re trying to accomplish. Source: http://www.flickr.com/photos/rock_alien/2192853145/