Discussion on usability are centered around logic, timing and goal completion. For a subject so focused on humans there is very little focus on the most human element, emotion. In this presentation I discuss how usability and emotion are inseparable and how you can use emotion to create more enjoyable websites.
3. My background is a bit diverse...
DESIGNER
SOCIAL SCIENTIST
DEVELOPER
EDUCATOR
4. I founded a company in 2005
3.7 DESIGNS
WEB DESIGN
BRANDING
USER EXPERIENCE
DIGITAL MARKETING
WORDPRESS (YEAH BABY)
5. I started teaching in 2008
WASHTENAW
COMMUNITY
COLLEGE
In 2012 I began teaching at
MICHIGAN STATE
UNIVERSITY
6. Wrote a book in 2011
the
SIX LAYERS
of DESIGN
My research is the foundation for
much of this discussion.
7. Whether designing commercial themes or
custom ones for clients (or yourself)
GREAT DESIGN
LEADS TO GREAT
EXPERIENCES. GREAT
EXPERIENCES LEAD
TO SUCCESSFUL
WEBSITES.
24. Ease of use
Frequency of use
Difficulty to keep track of location in website
Learn ability
Information facilitation
Look & feel appeal
Site content
Site organization
✓
83. THANK YOU
Ross Johnson of 3.7 DESIGNS
@3pointRoss / @37Designs
Recommended Reading
Neuro Web Design by Weinschenk, Ph.D.
100 Things Every Designer Needs to Know About People
by Weinschenk, Ph.D.
The Design of Everyday Things by Don Norman
Emotional by Don Norman
Designing with the Mind in Mind by Jeff Johnson
Blink by Malcolm Gladwell
Designing for Emotion by Aarron Walter